There are two translations of "burn money" into English: burn money and ing.

The former is a literal translation, which is a real meaning of burning money. The latter is a libric translation, which people understand the concept of spending money like flowing water.

But Li Zhiyi personally prefers to say that burning money is the former. The statement that spending money is like flowing water is too elegant. Only by using the description of "a forklift pushing mountains of dollars into the boiler room with one shovel and one shovel" can we accurately express the rough and directness of the Internet industry's money-burning promotion.

Mason looked at Li Zhiyi who was eager to try it out when he said this, and couldn't help but recall his abnormal appearance of throwing money from the upper floor and confirming: "30 million? Do you think you will invest 30 million US dollars in this round?"

"Initial capital injection, the total amount of this round of capital injection will be 30 million + 20 million. My idea is that after burning 30 million, Gaopeng will start to seek A round financing. Ideally, the subsequent 20 million can basically support successful financing. If it is not successful..." Li Zhiyi shrugged and said nothing.

Based on his fingers, he has collected about 80 million yuan of funds now. Giving 50 million yuan to the top is considered as the top, and going up will have an impact on other projects, so it is best to develop according to the ideal situation.

After a moment of trance, Mason repeated again: "30 million + 20 million, inject capital?"

US$30 million is a very "sized" amount of capital, not only for Li Zhiyi's commercial marketing plan, but also for the existing equity structure within Gaopeng.

The infusion of funds can dilute the shares he holds from soy milk to boiled water, making him subconsciously feel a sense of crisis.

"Debt claims, the way to use the debt claims this time is all [monetary investment]. Do you have any ideas?" Li Zhiyi understood his thoughts and explained.

There are many ways for original shareholders to inject capital into enterprises, and the debt rights are the simplest ones from many aspects.

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The debtor's claim is simply borrowing money. Li Zhiyi lent 30 million US dollars to Gaopeng.com through 217 and Yuan Capital. He said how much interest it will take to pay it back.

Mason, 217 Fund and Yuan Capital's three-party holdings remain unchanged. Mason can hold his little "soy milk" with peace of mind and continue to be a bull and horse for Boss Li.

The reason why this capital injection method is chosen is for the consideration of the equity structure. Other capital injection methods such as targeted shareholder subscription involve various troubles in registered capital and equity structure, which is not conducive to the subsequent financing.

Now Li Zhiyi holds a total of 60% of Gaopeng's shares. If he chooses to dilute Mason's shareholding ratio, there is no need to play later. Few venture capital institutions dare to participate in financing.

And we also need to consider Mason's mentality. After all, this is a capable and ideal CEO, and we are still counting on others to work.

Half a year ago, Mr. Li would probably dilute Mason's shares in eight out of ten. Now, he can't say that he can integrate all the eighteen martial arts in "The Monarch", but at least he is more and more able to think about it in the process of the practice of the unity of knowledge and action.

Mason felt at ease when he got this answer, and instead focused on his business plan, spreading his hands exaggeratedly: "50 million [monetary investment], what else can I say? Thank you for your boss's optimism about Gaopeng.com again!"

Capital injection can be generally divided into two types in form, one is monetary investment, that is, cash.

Another type is non-monetary investment. For example, Li Zhiyi provides Gaopeng with an office space, which is valuated by the market price of 2 million yuan, so it can be regarded as an investment of 2 million yuan.

Li Zhiyi actually took out 50 million real money, which is really worthy of Mason's flattery.

"I have always been optimistic about Gaopeng.com, so let's talk about what we should do."

The flattery has no technical content, and Li Zhiyi is automatically immunized. As he said, he found out the prepared information: "I checked the data from the [National Cinema Owners Association]. So far, there are 40,000 movie screens in North America, 5,000 cinemas, and 4 movies per person per year..."

When he initially set a route for Gaopeng to burn money to expand the market, his first idea was the subsidy flow methods of domestic Internet companies.

Then follow this idea to extend to the film industry. The film industry in the United States is very developed. After hundreds of years of development, the film industry in the United States has already changed from entertainment to culture.

Although it still cannot reach the level of "coffee culture" where you would rather not eat than drink coffee, the audience can also be said to be huge, and the customer traffic it can leverage starts at least in one million units.

Online (Gaopeng.com) booking movie tickets and obtaining customers at a cheaper price than offline is the entry point that Li Zhiyi thought of.

"AMC (the largest chain theater in the United States)? We can let him join Gaopeng. Now there is a car theater on our platform. Let's talk to it about the preliminary experimental cooperation plan." As a marketing expert, Mason instantly understood what Li Zhiyi meant.

At this time, Hassan, who was invisible throughout the meeting, answered on the other end of the phone: "Well, I have to say something here. I have done a project in the film industry before and have some understanding of the film industry."

"In fact, the offline membership system of cinemas basically has discounts. Customers' consumption habits have been trained for decades. They are used to going to the store to ask what discounts are there and then buying tickets."

"If our ticket purchase discounts are not large, it will be difficult to be competitive in the face of offline ticket purchases. If the discounts are too large, it will squeeze the living space of online ticket booking websites, which may be related to legal issues related to malicious commercial competition and industry monopoly."

"So I think the cost-effectiveness is not high with the film industry as the entry point. We can do this, but the results..." Hassan opposed it from the profit side.

If this kind of work is not very effective, the efforts and returns may not be proportional.

Li Zhiyi has some understanding of this because the American film industry is very developed, which means that the system of the entire industry is very perfect and sound, and has reached a deep-rooted level.

He had never investigated and argued the problem that Hassan said, but he knew that until ten years later, professional online movie booking websites in North America only accounted for 20% of the market share.

Not all of them are 20% of the market share, but 20% of the online booking, and the remaining 80% of the online booking shares are occupied by the official websites of each theater.

Therefore, we can imagine how traditional cinemas train customers' "consumption habits" to a point.

However, Li Zhiyi didn't care. What he wanted was to use mainstream life service industry giants to leverage the first wave of traffic, and the efficiency ratio was not within the scope of consideration.

The AMC in the film industry is also the Burger King in the catering industry, or the American version of Starbucks, everyone wants it!

"... Since I have decided on the route of burning money, then take it a little more ruthlessly. Otherwise, how can I quickly spread the North Coast market, spending 30 million US dollars in 6 months or less, I will use the first traffic to crush most imitators!" Li Zhiyi said gritting his teeth, looking ruthless and determined.
Chapter completed!