Chapter 299 Scarlet Capital joins forces with Tengda!(2/3)
"Do you have any idea of starting a video website?"
Seeing the live streaming of Pangda and Toutiao under the banner of Mei Ya, Xu Jia couldn't sit still and looked forward to what new weapon Mei Ya could come up with.
It is best to be one that can cooperate with Jiawei Culture.
"No!"
Zhang Shuo shook his head decisively.
Are you kidding me? Video websites are already busy now, and he doesn't want to join in the fun.
Do you have money to burn?
As for why Xu Jia is paying attention to this, it is naturally because the online copyrights of TV series have begun to increase in price.
How outrageous is the increase?
For example, the online copyright fee for the popular TV series "Wulin Gaiden" in 2006 was 100,000 yuan. There were 80 episodes in total, and the copyright fee for a single episode was only 1,250 yuan.
This year, Tenda bought out the online copyright of "BJ Love Story" and the cost of a single episode has exceeded one million.
Then in 2015, the hit TV series "The Legend of Miyue" pushed the online TV series copyright fee to the level of tens of millions of yuan for the first time.
By 2019, the first round of copyright revenue for a single episode of "Everything Is Fine" was an Internet hit, which was about 14.5 million per episode, including two major TV stations and three major video websites.
"Everything Is Fine" has a total of 46 episodes, and the total first-round copyright revenue is as high as 667 million.
This does not include the second and third rounds of copyright income.
Isn’t it really profitable???
In just 10 years, domestic TV drama copyright fees have soared 7,200 times.
So scary!!!
Along with the online copyright fees for TV series, which keep pace with the times, are the fees for the adaptation of original novels.
In 2016, Tenda Pictures announced 27 original novel adaptation projects including "The Three-Body Problem" and "Tomb Raiders". At that time, the copyright fee for the novels was close to 10 million yuan.
Only three years ago, the original copyright fee for the novel of the same name "The Legend of Zhen Huan" was only 300,000.
It’s also a great roll!!!
It can also be seen from this that Jiawei Culture, under the guidance of Zhang Shuo, has almost won the IP copyright of more than 40 high-quality online novels at a bargain price.
It's just blood money.
Tenda has worked hard to lay out the Internet literature industry, but the high-quality IP it finally obtained may not be as high as Jiawei Culture.
The reason is also very simple.
More than 99% of online novels are not suitable for film and television adaptations, especially popular IPs such as fantasy and fairy tales. Animation may be successful, but film and television adaptations are difficult to say.
Basically, apart from riding on the popularity of the book's title, the filmed content has nothing to do with the original work.
Lose-lose!!!
In such a super-involved situation, how could Zhang Shuo still intervene.
"Then, Jiawei Culture wants to develop its brokerage business, do you have any good suggestions?"
Xu Jia did not give up.
"My suggestion is that it is best for Jiawei Culture not to get involved in the brokerage business."
Zhang Shuo is really not perfunctory this time. The main reason is that the entertainment industry is too chaotic. The stars of the original time and space are collapsing one after another, and there may be a thunderstorm one day.
Why bother?
"Why?" Xu Jia didn't understand. "We have so many high-quality IPs in our hands. How many celebrities are begging to cooperate with Jiawei Culture. We just took the opportunity to sign in the company and kill two birds with one stone."
"The reason is very simple. The agency business is a double-edged sword. Although it can bring good profits to the company, it can also limit the casting of TV series projects."
As the saying goes: Don't let the rich water flow to outsiders' fields.
If possible, good roles should of course be given to your own people first.
But your own people may not be the most suitable.
"Instead of being restricted by one's own people and causing internal strife, it is better to give up the brokerage business completely and look down on the entire entertainment industry with a detached attitude. As long as the project is of high quality, isn't that just taking everything you want?"
"It makes sense, but I still feel it's a pity." Xu Jia didn't completely agree.
"Then you weigh it yourself. I have already said that although Prodigal Fund is the controlling shareholder of Jiawei Culture, the management rights of the company belong to you." Zhang Shuo is also very open-minded.
Celebrity agents are a double-edged sword, but they are not monsters either.
"Fine!"
Xu Jia did not persist.
"Ahem, compared to the brokerage business, I have a new business to recommend to you." Xu Jia finally made the trip, and Zhang Shuo couldn't let her come back empty-handed. He had to come up with some useful information.
"What new business?" Xu Jia suddenly became interested.
“Internet celebrity agent!”
“What is an internet celebrity agent?”
Xu Jia was a little confused. This topic was a bit out of scope.
"Internet celebrities are Internet celebrities."
"Are they internet celebrities like Sister Feng, Beast Beast, and Gan Lulu?"
Xu Jia's eyes resisted.
"You are wrong," Zhang Shuo shook his head, "Internet celebrity is a very broad concept, including self-media people, anchors, UP hosts and other online content creators. The arrival of the mobile Internet era will change the creation of these online content
It brings the status of an enterpriser to a whole new level, its future potential is immeasurable, and it is a true blue ocean.”
In Zhang Shuo's eyes, internet celebrity is not a derogatory term at all, but needs to be analyzed in detail on specific issues.
For example, Li Ziqi is very positive.
There are also many UP owners on Xiaopo.com, whether they are intellectual, military, handicraft, sheep and other UP owners. Zhang Shuo likes them very much and they are all positive.
There is no need to kill him with one shot.
In the future, if Germination plans to intercept Hu Douyin and get involved in the short video business, it will also need the support of MCN organizations.
Rather than taking advantage of outsiders, it would be better for Jiawei Culture to get involved in this business in advance. As long as it does well, its income will be far higher than that of the celebrity artist management business.
Apart from anything else, anchors who bring goods are really profitable.
"Can you tell me more about it?"
Xu Jia was indeed interested. The internet celebrity Zhang Shuo mentioned was indeed completely different from what she understood.
He pulled out his notebook as if by magic.
"I will just briefly mention a few points. You have to understand the details yourself..." Zhang Shuo was not impatient and told everything he knew.
However, Xu Jia became more and more excited as she listened. When Zhang Shuo finished speaking, she was still unfinished and determined to have a deeper understanding of the Internet celebrity industry after returning home.
Otherwise, it will really fall behind.
Although she still doesn't fully understand the potential market for Internet celebrity agents, one thing is that she has the endorsement of Zhang Shuo, the entrepreneurial guru, and the other thing is that the anchor is related to Panda Live, and the self-media person is related to Tiantian Toutiao.
As long as your back is against the big tree of Germination, there will be no problem!
"Can I visit Panda Live and Tiantian Toutiao? I want to understand the operating logic behind the anchors and self-media people." Xu Jia made the request.
"Of course. I'll ask Xiao Dai to take you there later."
Zhang Shuo was happy to see Xu Jia's progress and said with a smile: "Let's have dinner together tonight."
All have come.
Of course Zhang Shuo wanted to show his kindness as a landlord.
"Ahem, I made an appointment with someone from Tenda Video tonight to discuss the purchase of online copyright for "Why Shengxiaomo"." Xu Jia felt a little embarrassed.
"hehe."
Zhang Shuo was speechless, "I thought you were so kind and even came here to ask for advice. I'm just going along with you."
These bitches are not good people!
"I just have an appointment tonight. Let's make another appointment some other time. Anyway, I have to stay in Binhai City for a few days." As a strong woman, being thick-skinned is also a necessary quality.
What's more, the two of them are still growing up, and Xu Jia doesn't feel any pressure at all.
"Forget it, I have the weekend off and I don't have to socialize!"
This is also the rule Zhang Shuo has set for himself. Now that he is a boss, he still needs to leave enough private space for his personal life and family life. He cannot work and his life is completely mixed.
That's too sad.
"you are vicious!"
Xu Jia was a little envious. Who said Zhang Shuo was the richest man? He was qualified to make such a statement.
"By the way, how was your conversation with Binzi?" After talking about business, Zhang Shuo suddenly started gossiping. When he was in Jiangcheng during the Chinese New Year, he noticed that something was not right about Zheng Zhebin's state.
To be continued...