"Regarding the national trend, I can think of three major areas."

Zhang Shuo continued his performance.

"The first is to support those national fashion brands that have declined or are not developing smoothly, such as Zhenxiang instant noodles, Huili shoes, Feiyue shoes, Hongxing Yike, Jianlibao, Arctic Ocean, Fenghuang brand, Dabao, etc."

Many of these national brands have been squeezed out by foreign capital or frozen after hostile takeovers.

There may not have been a chance to rise again before, but Zhang Shuo knows that as time goes by, the national consciousness of Chinese people will become more and more awakened, and they will become more and more recognized for national brands.

As long as modernization is carried out, success will be achieved.

As the same saying goes, it is difficult to make a good product, but it is even harder to make a good brand. These brands carry many childhood memories of those born in the 1970s and 1980s.

The intangible brand value is absolutely inestimable.

"The second is to pay attention to the newly emerging national fashion brands or trends, such as Hanfu, bronze products, Longquan swords, etc., which are all industries or brands with great potential."

Especially for Hanfu, the future market size is absolutely full of imagination.

Zhang Shuo doesn't know anything else, but what he has observed is that in the next few years, among the styles of skirts worn by children, Hanfu or imitation Hanfu styles will account for an increasing proportion.

really.

To cultivate national fashion taste, you have to start from childhood.

"The third is new cultural creation."

“What is new cultural creativity?”

Du Qingqing and others could still understand the first two, but not the last one.

have to.

Another new word invented by the big boss.

"New cultural creation is a cultural production method with IP construction as the core in the context of the new era. For example, the Forbidden City is actually a super IP in the cultural field, but its potential commercial value has not been fully explored."

"Forbidden City, super IP?"

Du Qingqing and others were even more confused and still didn't understand.

"The simplest thing is, for example, if there is an antique lipstick with the main color of Forbidden City coral red and a classic sachet design, would you be willing to buy it?" Zhang Shuo asked with a smile.

"This seems interesting?"

When it comes to lipstick, Du Qingqing's eyes light up, and she seems to have captured the essence of new cultural creation in one fell swoop.

"Really? To put it bluntly, it is to use modern design and packaging techniques to bring new life to the classical cultural symbols hidden in the pile of old papers." Zhang Shuo explained.

Speaking of which, this is still Tengda’s original creation.

It is said that the Forbidden City later flourished in the new cultural and creative field because of the guidance of the Second Master.

At this point, I still have to give Tengda a thumbs up.

"Mr. Zhang, will the Guochao Plan Support Fund be run by Germinal Investment?" Lu Kai asked.

"No!"

Zhang Shuo shook his head, "In order to be closer to the market and to cooperate with Pinxixi's development strategy, this fund should be directly allocated to Pinxixi for operation. Of course, the Group's Investment and M&A Department can play a guiding role."

"good!"

Lu Kai didn't say anything else, he just felt that the big boss really liked Du Zong.

Just took office.

Being able to control a three billion industry support fund is really enviable.

Including the acquisition of Baishi and the expected acquisition of Durban in the future, Pinxixi has just started, and Germination Group is expected to spend nearly 10 billion in funds, which is really crazy.

After the meeting, Zhang Shuo personally led Du Qingqing to Pinxixi E-commerce to take up his post.

Not to mention this.

………

Wednesday, September 19th.

Two days later, just as the pre-sales of Maili X1 exceeded one million units, Zhang Shuo left for Jiangcheng on a business trip. At 4:30 p.m., he landed at Jiangcheng Airport with Du Qingqing and his entourage.

It was still Jiang Shan who took the opportunity.

There was another person following Jiang Shan. After Jiang Shan introduced him, it was Vice President Qin of the Jiangchuan branch of the group. He licked his face and said, "Mr. Zhang, the leaders of Jiangcheng know you are coming and have already set up a banquet at Linjiang Restaurant."

"Um?"

Zhang Shuo glanced at Jiang Shan, who looked helpless.

"Didn't I say before I came that I didn't need to reveal my itinerary? Why did Jiangcheng get the news again? Didn't the President's Office give me any warning before I came?"

"No, it was Vice President Qin who revealed the news to Jiang Cheng."

Jiang Shan quickly clarified that she was very aware of the big boss's nature and usually did not like to socialize.

"Vice President Qin?"

"Zhang, Mr. Zhang, someone from the Jiangcheng City Government asked me about it. I thought it was hard to refuse, so I just mentioned it." Vice President Qin quickly explained.

"very good!"

Zhang Shuo's face was expressionless, "I'll go to the finance department to settle my salary tomorrow."

"Ah, ah?"

Vice President Qin stood frozen on the spot, his expression suddenly becoming helpless.

Jiang Shan was gloating over the misfortune, but her face was calm and her heart was trembling.

Although the big boss has a gentle attitude, once he gets angry, it will be like an autumn wind sweeping away the fallen leaves. Poor Vice President Qin just met the big boss and thought he was going to make a career, but in the end he was kicked out.

Well deserved!

In the workplace, I still can't tell the difference between the big and the small. Who pays him the salary?

How dare you leak the big boss's itinerary without permission.

maybe.

Vice President Qin also thought he was very smart. Through some gossips, he had won over the city government and made his own personal connections. It could be said that he had both sides.

Little did I know.

The reason why the city government is willing to deal with him is not because of his strong personal communication skills, but because it wants to establish a relationship with Bu Ya.

Without the platform of Germination, he is nothing.

………

Needless to say, the dinner party in the evening was extremely boring and was just a meandering.

This is also the reason why Zhang Shuo concealed his itinerary.

After the meal was over and he came out of the hotel, Zhang Shuo glanced at Du Qingqing and said with a smile: "You're not full, are you? Why don't you go have some barbecue and I'll be doing my best as a landlord?"

As the general manager of Pin Xixi, Du Qingqing naturally received special care at the wine table.

Fortunately nothing unpleasant happened.

"OK."

Du Qingqing was also very tired from attending such a cocktail party and didn't even eat well.

………

After sending Du Qingqing back to the hotel, Zhang Shuo asked Li Feng to send him home.

Although it was already ten o'clock in the evening, my parents should have gone to bed, but after finally returning to Jiangcheng, if I were still staying in a hotel, my mother would probably be able to expose him if she found out.

result.

After Zhang Shuo quietly entered the door, he found that his parents were still waiting in the living room.

Mom is already drowsy.

"Uh, you haven't slept yet?" Zhang Shuo felt embarrassed.

"You brat, you still know how to come back?" Cai Shuyu subconsciously wanted to complain, but she was very happy to see her son, "Are you hungry? I'll get you some noodles."

"No, no, I just had a midnight snack."

"Would you rather have a midnight snack than go home for dinner?" Cai Shuyu gave her a death stare.

"Well……"

Zhang Shuo quickly looked at Lao Zhang asking for help.

"Forget it, Xiaoshuo was invited by the city government to socialize in the evening, so he must be tired. Let's take a bath and go to bed." Zhang Zhandong was well-informed and considerate of his son.

"hey-hey!"

Zhang Shuo also seemed to be trying to please, and took a box from Li Feng, "Mom, this is a gift for you."

"I guess you have a conscience."
To be continued...