The day after returning to Jiangcheng, Zhang Shuo came to the headquarters of Pinxixi Group.

After deciding to move its headquarters to Jiangcheng, Pinxixi Group moved out of its previous building and spent a huge amount of money to purchase a 12-story Grade A office building with an attached podium.

There were not many skyscrapers in Jiangcheng in 2012.

Although the Pinxixi Building is not high and has a podium, it occupies a large area. It is also equipped with a small landscaped garden and a separate courtyard, giving it a different style.

But it is incomparable to Binhai City.

As soon as Zhang Shuo got off the car, he saw Du Qingqing leading a group of Pinxixi Group executives waiting in the yard. Jiang Shan, the manager of the Jiangchuan Branch of the Sprout Group, was also standing in the crowd.

"The formation is huge."

Zhang Shuo smiled and shook hands with the executives, but he had already adapted to this kind of big scene.

I have encountered this frequently during nationwide inspections.

Originally he was impatient with this kind of formalism, but he couldn't stand the enthusiasm of the people below him. They had already set up a stage, so he couldn't tear it down in public, right?

It can be seen that many times, the so-called pomp and circumstance cannot be controlled by oneself.

Du Qingqing, wearing black professional attire, introduced Zhang Shuo to the senior executives present one by one. Except for He Yizhou, the vice president in charge of Qingfeng Logistics, he basically didn't recognize the rest.

Even if you say.

Some of them, such as the human resources director, financial director, legal director, etc., are transferred from the headquarters of Sprout Group or other subsidiaries.

I don’t blame Zhang Shuo for staying away from the grassroots, it’s just that the budding system is too huge.

He deals with it on a daily basis.

There are basically no more than twenty people, and there are less than ten people who report directly to him.

Where do you recognize all these people?

But fortunately, Zhang Shuo has an excellent memory. After introducing him once, after meeting him once, he will not forget it next time.

After meeting with the senior executives, Zhang Shuo, led by two senior executives, Du Qingqing and He Yizhou, walked around various floors and departments.

Listen to the briefing by the way.

For example, the construction of Jiangcheng Modern Logistics Park is on track, and Pinxixi has expanded its business scope from Jiangcheng to the entire Jiangchuan Province.

Every time Zhang Shuo goes to a department, he can trigger bursts of cheers, just like the Chinese New Year.

You can see his charm!

After the visit, as usual, Zhang Shuo patiently came to the conference room and listened to Du Qingqing's ppt-style work report, which took another hour.

At this point, the entire process is complete.

after.

Zhang Shuocai was invited to Du Qingqing's office for a private conversation.

Smart people all know that the previous arrangements are just a formality, and the following conversation is the real focus and the main purpose of Zhang Shuo's trip.

"Tell me about your development plan for next year."

Zhang Shuo smiled and took the tea cup from Du Qingqing's hand, looking back with a startled glance.

Hey, be a gentleman!

That is, Zhang Shuo would be so presumptuous in front of Du Qingqing.

Leave someone else alone.

He never looked away.

"Next year, we plan to use the modern logistics park as a link to expand Pinxixi's business to the neighboring provinces of southern Hunan, Jingchu, southern Anhui and Shu, and deeply explore the central and western markets." Du Qingqing rolled her eyes at Zhang Shuo.

This bastard!

"What about the Guochao brand support plan? Is there a key area of ​​focus?" Zhang Shuo asked again.

"Isn't this... the implementation of your previous definition of national fashion brands? The three major areas of national brands, cultural and creative brands and daily brands are currently being steadily advanced."

Apart from anything else, Du Qingqing's execution ability is still very strong.

It's just a bit tough on spending money.

Half of the 3 billion national fashion brand plan support fund was spent in less than half a year.

The main reason is that there are too many national fashion brands that need support. Although the investment amount of each company is basically less than 10 million, the cumulative amount is still very considerable.

Especially for those big brands, the investment amounts are tens of millions or even hundreds of millions.

The advantage is.

Pinxixi opened a special sale for national fashion brands, and sales have also been rising.

It can be seen that it is indeed effective.

"My previous definition was still too narrow." Zhang Shuo did not want to say that Du Qingqing regarded his speech as a guideline and must also know how to be flexible.

Including Zhang Shuo himself.

As the thinking deepens, new information comes into contact, or the situation changes.

Business strategies must also be adjusted accordingly.

"Then what can I do to keep it from being cramped?"

Du Qingqing was very curious.

In her opinion, the points mentioned by Zhang Shuo were enough trouble.

Again?

"Of course we want Pinxixi's development to ride on China's grand strategy of industrial transfer." Zhang Shuo's own structure was obviously influenced by his second uncle, and was even more open.

"You mean to take the national fashion brand out of its original definition and expand it to all consumer goods fields?" Du Qingqing is not stupid.

The modern logistics industry plan itself is in line with the industrial relocation strategy.

There are also some studies on this aspect.

"Is such that."

Zhang Shuo smiled and nodded, "Of course, we must also prioritize and choose industries that are key to breakthroughs, such as clothing, shoes and hats, mother and baby, toys, cosmetics, daily chemicals, etc."

It is said that women and children make the most money, and this is indeed an unbreakable truth.

The industries mentioned by Zhang Shuo are actually the "hardest-hit areas" for foreign trade. The previous focus was on exports, relying on processing of supplied materials and OEM services to earn meager profits.

But now the situation is different.

As the living standards of Chinese people improve, the middle-income group becomes larger and larger. China has gradually evolved from a large export country into a super consumer market.

In a sense, it is even the largest consumer market in the world.

The mature industrial chain that has been cultivated in the past, while continuing to satisfy external exports, must gradually shift more attention to "how to please" local consumers.

There can be no double standards.

In this case, the advantages of coastal cities compared with inland cities are actually not that great anymore.

In some aspects it is even worse than inland cities.

A combination of industrial park and logistics park envisioned by Zhang Shuo can completely produce in the park, deliver goods in the park, and then use the logistics park as a hub to quickly radiate to the entire surrounding market.

That's right.

The target market for the companies introduced to the industrial park should be the consumer groups in the central and western regions, which are consumer groups that are less sensitive to brands but more sensitive to prices.

This should be the rural consumer group that was previously difficult for e-commerce companies to reach.

This forms a perfect closed loop.

"What you are talking about is basically the whole category, and it is no different from magic treasures, right?" Du Qingqing is not easy to fool.

"There is still a difference."

Zhang Shuo explained with a smile: "Mobao takes a high-end route and mainly promotes overseas brands. Pinxixi takes a civilian route and mainly promotes local brands, and even actively helps local brands expand their markets."

"Overseas brands still have great advantages and are more recognized by consumers, especially in the field of daily chemicals and cosmetics. There is basically no one that can compete with the original brand." Du Qingqing subconsciously wanted to use force.

"If it doesn't work now, it doesn't mean it won't work in the future."

Zhang Shuo is still very confident. Among other things, in the field of cosmetics, in the next ten years, many local brands will break through, starting from the mid- to low-end, and gradually cannibalizing the market of overseas brands.

As for the field of daily chemicals.

Sichuan Baiyao is a typical example of counterattack.

"My prediction is that as China's national destiny continues to rise, the younger generation will become more confident and more pragmatic. They will not blindly worship foreign brands, but pursue high cost performance."

"Just say so."

Facing Zhang Shuo, a great prophet, Du Qingqing was unable to refute.

"Then go for it!"

Zhang Shuo did not give too many spoilers, "The Guochao brand support fund has been used up, please apply to the headquarters at any time."
To be continued...