Font
Large
Medium
Small
Night
Prev Index    Favorite NextPage

Chapter 418: Coercion Pingguo, plotting Gao Tong, financing again!(1/2)

Compared with Pingguo's autumn conference, Maili's autumn conference is less popular around the world, but the subsequent discussion continues to rise.

This is mainly due to the reputation Maili X1 has established around the world.

Compared with last year's frenzied marketing campaign, the Maili Group's subsequent marketing activities after the autumn conference were extremely restrained, with only advertising in a few top media outlets such as China TV.

It's more of implicit marketing.

For example, since the beginning of the year, you can often see Maili X1 out of the country in modern urban dramas and movies that are popular in China.

In the second half of the year, it will be replaced by Maili X2, such as the filming of "Wolf Warrior".

In addition to film and television drama placement, the use of Maili mobile phones is also becoming a new fashion trend in China's Internet celebrity circles and entertainment circles, which can be used to gain recognition from fans and audiences.

In comparison.

Pingguo and Sanxing are gradually withdrawing from these fields without knowing it.

At the same time, overseas markets such as Japan and Southeast Asia, which were launched simultaneously around the world, have invited many celebrity endorsements, such as Andy Lau, Jie Lun, and local celebrities from Southeast Asia such as Stefanie Sun.

It shows Maili Mobile’s ambition to expand overseas markets.

………

The next day is Saturday.

Not surprisingly, with the launch of MaiLi's autumn launch, MaiLi's offline experience stores throughout the first, second and third tier cities immediately welcomed countless consumers who entered the store to experience it.

There are two things that everyone is most curious about -

Is the Zhulong Z1 chip really that slippery?

Is wheat really that smart?

Of course the answer is yes, and the user experience is even better than what Zhang Shuo explained.

Different from the pure online sales strategy of Maili X1, starting from Maili X2, Maili Group's products will adopt a combination of online and offline sales.

That is to say.

You can complete the purchase directly in the offline experience store.

In doing so, one is to satisfy consumers' "urgency" to get physical goods, and the other is to take care of consumers who don't like online shopping, so as to serve consumers to the maximum extent.

For online bookings, Maili Group has also upgraded its logistics services and is cooperating with three express delivery companies: Qingfeng Logistics, Jingdong Logistics and Shunfeng.

Ensure same-day delivery in third-tier and above cities.

This means that consumers who made a reservation last night will receive their express delivery that afternoon.

Very nice!

As the first batch of consumers got their hands on the real machine, a large number of boot-up videos suddenly appeared online and in WeChat Moments, further boosting the reputation of Maili X2.

Sales are also rising steadily.

………

Monday, September 16th.

Zhang Shuo rushed to the small conference room next door to attend the meeting. Before the meeting officially started, he said with a smile: "I propose to give Mr. Gu a round of applause first and congratulate Maili X2 on its unprecedented success."

Before the meeting, he had read the latest briefing.

During the first weekend, Maili X2 and Maili sold a total of 5 million units in China, 2 million units in Southeast Asia, and 250,000 units in Japan.

Others include 100,000 units in Xiangjiang and 150,000 units in Dongyi Province.

Total sales reached a record-breaking 7.5 million units, refreshing everyone's perceptions.

Some people even predict that if Maili X2 is released simultaneously globally, it will surely exceed 10 million units.

This also made Pingguo truly feel the crisis.

Especially in the Chinese market, the targeted pricing of Maili X2 makes Pingguo 5c very embarrassing. No one will buy a shrunken version of Pingguo at a similar price.

I am also unwilling to pay for the high premium of Pingguo 5S.

The Maili X2, which is right between Pingguo 5S and Pingguo 5c, has become the most ideal choice for consumers.

so.

Even though Pingguo has included China in the first batch of global market lists this time, the pre-sale results in China are still not satisfactory, and it can even be said that it was beaten by Maili mobile phones.

"I don't dare to take credit for this."

Gu Mingzhang was flattered and said humbly: "The success of Maili X2 is firstly due to the chairman's well-planned plan, and secondly, the hard work of the Maili team."

"Okay, don't be modest. You should be the first in the credit book." Zhang Shuo knew in his heart that his so-called plan could only be regarded as the icing on the cake at best.

As the president of Maili Group, Gu Mingzhang is the one who works hardest and is also the real helmsman of Maili Mobile.

After a simple celebration, the meeting officially began.

The first person to report was still Gu Mingzhang.

"With the hot sales of Maili X2, the Zhulong Z1 chip developed by Zhulong Technology has passed the test of the market, proving that Zhulong Technology's chip design level has ranked first in the world."

The great success of the Zhulong Z1 chip has made Xiaomi, OV, and Meidai become a joke in the industry.

They had a chance, but they gave it up.

But this is just a layperson’s crude opinion. Except for the earliest exits, Mei Dao, Xiaomi, and OV are probably aware of the level of the Zhulong Z1 chip. After all, they have already received samples for testing.

But knowing is one thing, being able to withstand the pressure from Gaotong is another.

"In the past weekend, no less than five friends have contacted us, hoping to try to use Zhulong chips in subsequent models."

"Who are these friends and businessmen?" Zhang Shuo asked curiously.

"The more well-known ones are Qiku, Zhongxing, and Tianyu."

"Can these manufacturers afford the cost of Zhulong chips?" Zhang Shuo expressed doubts.

Said it before.

Because it is the first chip, the purchase cost of the Zhulong Z1 chip is higher than that of the Gaotong Snapdragon.

Regardless of whether it is Qiku, Zhongxing or Tianyu, they are all positioned at the mid- to low-end and are known as price butchers. However, they do not look like they can use high-end chips.

"We can't afford it."

Gu Mingzhang explained with a smile, "So, my suggestion is to let Zhulong Technology develop a separate chip for mid-range models based on the Zhulong Z1 chip to meet market demand."

This is the tempo of an all-out war with Gaotong and preparations to continue to seize Gaotong's market share.

"Can!"

Zhang Shuo never hesitates when confronting Gao Tong.

This chapter is not over yet, please click on the next page to continue reading the exciting content! In addition to developing new series of chips, in response to the popularity of Maili X2, Maili Electronics also plans to continue to expand its factory to meet market demand.

Based on the first weekend sales of Maili X2, it is conservatively estimated that the total global sales will reach 70 million units.

Another record is about to be set.

"One point is that in the face of Gaotong's possible attack, although relevant plans have been discussed before, we must fundamentally prepare for the rainy day and thoroughly summarize the enemy Gaotong."

Zhang Shuo thought of another thing.

"Chairman, what do you mean by taking precautions for a rainy day?"

Gu Mingzhang didn't understand.

"Of course it refers to technology research and development, it can't be anything else."

Zhang Shuo smiled and said, "Gaotong is definitely ahead of the times, but that doesn't mean that it will always be ahead of the times."

In fact, in the 4G era, Warwick already has a certain say.

"Although the 5G era seems far away, the relevant competition among global communication giants has actually started. We can't just stand on the shore and watch the show, but we must also find ways to participate."

"Chairman, do you mean to let Maili Group also get involved in the research and development of 5G technology?" Gu Mingzhang was a little concerned, but he held back and did not say it out loud.

"No."

Zhang Shuo smiled and shook his head, "I have specialization in the art industry, but I don't dare to do anything."

He is still very self-aware.

Especially in the field of communications, every decade of foundation support is not even worthy of ending.

"What I mean is that we can strengthen cooperation with Huawei to help Huawei develop 5G technology, fully support Huawei's 5G standards, and help Huawei compete with Gaotong and Logia."

Of course, Zhang Shuo also hopes that the 5G era can arrive earlier.

"Understood."

However, Gu Mingzhang quietly breathed a sigh of relief, thought for a moment, and said, "Well, I will find an opportunity to visit Warwick later to see if I can first prepare a bilateral liaison mechanism or something."

"Can!"

Zhang Shuo was of course very confident about Gu Mingzhang's ability to do things.

"Chairman, will Maili Electronics continue to build new electronics factories in other cities, or expand the second phase of factories in Jiangcheng, Luzhou, and Linxiang?" Gu Mingzhang followed and asked for instructions.
To be continued...
Prev Index    Favorite NextPage