In the conference room, the first person to report was Lu Qi, the rotating president.

"In accordance with the chairman's previous instructions, during the National Day holiday, the group officially activated the shell company Moyin Technology and plans to allocate one billion funds to incubate the short video business."

Still the same old rules.

The early incubation of Moyin Technology is left to the group’s technology center and operations center.

The technology center is mainly responsible for the research and development of Moyin app, while the operation center plays a role similar to that of an M organization. From now on, it will take the initiative to dig out and cultivate short video experts in various places.

The two complement each other and are indispensable.

Although short videos exploded in 2016, as early as 2013, China’s short video field was already blooming.

There are many people testing the water.

Internet companies involved in the short video business include start-ups such as Shou Shou and Miaopai, as well as Internet giants such as Tenda and Qiandu.

Tenda launched Weishi, and Qiandu launched Meipai through the acquisition of Motu Xiuxiu.

Miaopai has reached a strategic cooperation with Bibo.

In the future, short video apps such as Little Red Lips, Frog Video, and Xiaoka Show will be launched one after another.

The famous Huoshan Short Video and Douyin had to wait until 2016 to be launched. In the same year, Li Video was launched, breaking through the ceiling in the short video field.

It also gave birth to new giants in the Internet industry.

The presentation form of content has gone through the process of presentation from text, to graphics, to video, and the presentation feature of short video is that it can satisfy people's content consumption needs to the maximum extent in fragmented time.

Therefore, it is inevitable that short videos will become popular.

In other words, the presentation of short videos is superior to pictures and texts to a certain extent.

Therefore, when there is not much difference in users' viewing costs, short videos that combine shooting techniques, music, stories, and images can meet users' content consumption needs in a more diverse way.

The algorithm recommendation mechanism, which takes user matching degree, video popularity and release time as the main recommendation dimensions, has optimized the fragmented entertainment consumption experience of users to a certain extent.

Recommended through algorithms.

Users can get more accurate and satisfactory content faster from the complicated short video content.

The reason why Douyin, which started late in the original space and time, has been able to catch up and surpass pioneers such as Weishi and Miaopai in one fell swoop relies on its excellent algorithm recommendation mechanism.

As for Tenda's Weishi, the initial product logic was just a "replica" of long videos.

Failure is inevitable.

The failure of Weishi also caused Tenda to miss out on one of the biggest trends in the mobile Internet field, having personally cultivated a strong competitor like Character Jump.

The result is--

In 2017, Tenda awkwardly restarted the Weishi project, but the result was still tepid;

In 2018, Tenda used its money-making ability to invest in slow players many times and achieved huge returns;

Later, using the flagship product of Weixin, we successively launched the "Video Account" and "Live Broadcast" sections.

Although it eventually occupied a place in the short video field, Tenda failed to prevent the rise of character jumping, resulting in mobile Internet traffic being heavily divided by character jumping.

It also laid the biggest hidden danger for Tengda’s subsequent decline.

Of course Zhang Shuo cannot make the same mistake again.

In fact, the advent of Tiantian Toutiao has suppressed the character jumping of Original Time and Space to a certain extent. If Buya intervenes in the short video field at this time, character jumping is destined to not be able to rise as fast as Original Time and Space.

When it comes to algorithm recommendation mechanisms, the algorithm laboratory under Fertile Land Research Institute is capable of making character jumps.

The technical center will also be given maximum technical support.

Zhang Shuo’s planning, coupled with the technical support of Fertile Land Research Institute and Technology Center, coupled with the financial strength and operational capabilities of Germination Group, it is difficult to imagine that Magic Sound Technology will fail.

This is an incubation operation that is destined to succeed.

The success of Moyin Technology will truly establish the dominance of the Sprout Group in China's Internet field and become an invincible existence overpowering the three giants.

Become an existence that no one can shake.

"The incubation of Moyin Technology is of great importance, and I hope Mr. Lu can keep an eye on it personally," Zhang Shuo said.

"good!"

Lu Qi didn't have a deep understanding of the prospects of short videos before, but after seeing the planning plan written by the big boss himself, he immediately realized what a huge trend this was.

Naturally, we need to pay more attention to it.

"And one more thing."

Lu Qi continued to report: "Qiandu has contacted Qinghe Technology and hopes to negotiate the renewal of the frog browser search box next year."

"What's the quote for kilowatt-hours?" Zhang Shuo asked curiously.

"3.5 billion."

"so tall?"

Zhang Shuo raised his eyebrows slightly. If I remember correctly, the quotation last year was only 850 million.

A full fourfold increase.

Even so, in one year, the market share of Frog Browser has continued to rise. Coupled with the great sales of Maili and Maili tablets, the number of hardware devices bound to Frog Browser has increased dramatically.

Add in the inflation factor, but if it triples, it will be as high as the sky.

"I have learned from the side that there are three reasons why Qiandu quoted such a price."

"First, I'm worried about being cut off by ancient songs."

Although Guge has long withdrawn from the Chinese market, Maili Hardware has a considerable market share not only in the Chinese market, but also in the global market, especially the Southeast Asian market.

The frog browser bundled with Maili hardware has naturally caught the attention of Gu Ge.

"Because of the fear of being intercepted by Gu Ge, Qiandu's quotation covers the overseas market of Frog Browser and will also be bound to Qiandu's search box."

Qiandu also has the ambition to expand overseas markets, although it has not been very smooth.

"The most important point is that the thousand-degree premium quotation is actually to prevent us from entering the search market."

The Wheat 2.0 released at the Maili Autumn Conference really shocked Qiandu, especially the image search and language search technology displayed in Wheat 2.0.

In a sense, it has even reached the front of Qiandu.

This chapter is not over yet, please click on the next page to continue reading the exciting content! This has to make Qiandu feel a sense of crisis.

And a giant like Sprout Group has a huge ecosystem in the Internet field. If it really wants to get involved in the search business, it will definitely be a super threat to Qiandu.

It may even threaten the foundation of Qiandu.

Just like social networking is the pillar of Tengda and e-commerce is the pillar of Ali, search is also the pillar of Qiandu.

There absolutely cannot be any problems.

In view of this, Qiandu negotiated with Qinghe Technology about the renewal of the search box contract two months in advance, and even offered a price that Qinghe Technology seemed unable to refuse.

"The question now is, should we accept Qiandu's offer, or should we refuse to cooperate with Qiandu and expand our search business on our own?" Lu Qi asked a question.

In fact, I was asking for Zhang Shuo's opinion.

"What do you think?"

Zhang Shuo did not rush to a conclusion, but looked at several other executives.

"If you can, why not?"

Lu Kai has always been a very aggressive executive. "Qiandu itself is already in decline, and it coincides with the time window for search technology innovation to replace it."

In this way, after overpowering Tengda, Germination can overwhelm Qiandu.

If I fight for Xixi and gain some more energy...

Maybe, Moya can really defeat the Big Three in three fields at the same time, one against three.

It's exciting just thinking about it.

"If we want to conduct a search, do we need to form a new company or department?" Jiang Yue said.

It's like expressing disapproval euphemistically.

"Definitely."

Lu Qi nodded, "The group's current search technology is mainly used for the built-in search of its own apps, and does not have much commercial appeal. If we want to take the road of commercialization, we will almost have to copy Qiandu and build a huge team.

marketing, local promotion and advertising teams.”

"Then let's choose to cooperate with Qiandu."

Zhang Shuo finally made a decision, because the Sprout Group's attitude toward the Internet business was to shrink, and it also wanted to incubate the short video business, so it couldn't blindly expand.

Within ten years, the entire Internet industry will usher in a round of shrinkage.

Zhang Shuo does not want to say that the Sprout Group is expanding aggressively in the Internet field and recruiting people, and then when the Internet winter arrives, it will force employees in the Internet business line to "graduate."

It would be too ugly to look at the food.

Instead of expanding new business without limit, it is better to collect rent from Qiandu with peace of mind.
To be continued...