Sunday, Thursday.

Just a week later, Lu Qi came up with a preliminary plan to merge the four subsidiaries of Qinghe Technology, Jade Bird Interactive Entertainment, Qingyun Data and Moyin Technology.

I went to Zhang Shuo to report.

"Chairman, considering the established brand value of Qinghe Technology, Jade Bird Interactive Entertainment and Qingyun Data, a major principle of this integration is to maintain the existence of these brands as much as possible."

"I agree!"

Zhang Shuo nodded and approved Lu Qi's judgment.

Apart from anything else, the value of Jade Bird Interactive Entertainment, as the world's largest game manufacturer, with its appeal and brand influence in the global gaming circle is difficult to estimate.

The new games of Jade Bird Interactive Entertainment will naturally attract a wave of players to download them.

As the largest cloud service provider in China, Qingyun Data is not well-known on the Internet, but it still has a good reputation in the enterprise user circle.

Especially with the expansion of overseas markets, they have also gained some fame in Southeast Asia.

Not to mention Qinghe Technology, which has the flagship product of Weixin, and also has flagship products such as Tiantian Toutiao, Frog Browser, and Panda Live.

Taken alone, it can easily enter the top ten of China's Internet companies.

If these brands are erased because of integration, it will undoubtedly be a waste of money.

"It is recommended that the company after the merger be named Qinghe Group."

"The reason is that Weixin, a subsidiary of Qinghe Technology, is the largest hub platform for the group's Internet business. This integration will also be built around Weixin."

"Named Qinghe Group, it is equivalent to establishing Qinghe Technology's core hub position in the new company, while maximizing the inheritance of the 'Qinghe' brand."

Lu Qi gave his specific suggestions.

"Can!"

Zhang Shuo agreed again.

Speaking of itself, among the four subsidiaries integrated this time, Moyin Technology is still in the process of incubation, while the business scopes of Qingniao Interactive Entertainment and Qingyun Data are very clear and single.

Only Qinghe Technology.

In a sense, it has always played a role as the Internet business platform of Sprout Group.

It is precisely because of this that Zhang Shuo transferred all the previously acquired Automotive Network, as well as internally incubated projects such as Tiantian Toutiao, Frog Browser, Panda Live, Motu Xiuxiu, etc. to Qinghe Technology.

Although Jade Bird Interactive Entertainment has the strongest profitability, it is obviously unable to assume such a role.

The most important thing is that the brand image of Jade Bird Interactive Entertainment has long been solidified and is deeply tied to the game business. When the outside world mentions Jade Bird Interactive Entertainment, it will only be associated with games.

Even Jade Bird Interactive Entertainment is equated with games.

The same is true for Qingyun Data.

"The organizational structure of Qinghe Group plans to adopt a business group structure, and plans to establish an enterprise development business group, a technology engineering business group, a Weixin business group, a platform and content business group, an interactive entertainment business group, a cloud and smart industry business group, and

The short video business unit is still incubating."

have to.

This is almost a replica of the original Time and Space Tengda.

“The Weixin business group mainly includes Weixin and Weixin payment products, while the platform and content business group includes Tiantian Toutiao, Frog Browser, Panda Live, Automotive Network and other products.”

This is equivalent to splitting the current business of Qinghe Technology into two major business groups.

"The Interactive Entertainment Business Group and Qingniao Interactive Entertainment, and the Cloud and Smart Industry Business Group and Qingyun Data are basically one and the same, and there will be no major changes."

"The biggest change may be the integration into Qinghe Group. After adopting the business group structure, the administrative staffing of each subsidiary will be reduced to a certain extent and more administrative powers will be concentrated in the enterprise development business group. Major undertakings

Groups/subsidiaries/business divisions will focus more on R&D and operations."

This is also one of the original intentions of subsidiary integration.

It is to reduce the administrative staffing to the maximum extent and tilt labor costs as much as possible towards R&D and operation positions to avoid a situation where the organizational structure is graceful and the personnel are overstaffed.

This point is very consistent with the "downsizing" strategy proposed by Zhang Shuo.

Just like the incubating Moyin Technology, after being included in the short video division of Qinghe Group, it only needs to focus on research and development and operation of two models, and there is no need to add additional administrative staff at all.

It’s just that the main body of external operations is Moyin Technology.

It can be seen that Lu Qi has indeed put a lot of thought into the integration of Qinghe Group.

"So, let's talk about the senior management configuration of Qinghe Group." Zhang Shuo smiled.

"good."

A trace of embarrassment flashed across Lu Qi's face, "According to your previous instructions, Chairman, the Qinghe Group after the merger will still be positioned as a group subsidiary and adopt a president responsibility system."

"Then, the Qinghe Group's management team needs to be equipped with a president, an executive vice president, and several senior vice presidents and vice presidents based on actual needs."

"The candidates include Zhao Xiaohu, the current president of Qinghe Technology, Cao Yanhua, president of Jade Bird Interactive Entertainment, and Du Ruiwen, chairman and general manager of Qingyun Data."

When it came to this, Lu Qi wisely did not say anything further.

Because there is no way to tell.

According to normal logic, the most promising candidates to compete for the president of Qinghe Group are Zhao Xiaohu and Cao Yanhua, among whom Zhao Xiaohu has a slightly higher chance of winning.

But it’s also very high.

Otherwise, Zhang Shuo would not have gone to great lengths to recruit Lu Qi from Weiruan to take charge of the Internet affairs of the Sprout Group.

Although the Qinghe Group after integration is still only at the group subsidiary level, it is definitely a second-tier group among the Germinal Group.

Vertical comparison.

Qinghe Group, Qingcheng Group, and Pinxixi Group are the three major Internet business groups. Qinghe Group is undoubtedly the big brother.

Horizontal comparison.

Except for the popular Maili Group, no one can surpass Qinghe Group.

Therefore, if they can serve as the president of Qinghe Group, for both Zhao Xiaohu and Cao Yanhua, although their ranks have not been improved, their powers will be greatly improved.

This chapter is not over yet, please click on the next page to continue reading the exciting content! Its position in the budding sequence will also play a decisive role.

Thinking about it conversely, if either of the two fails to compete for the position of president of Qinghe Group, it will not only mean that the rank will not be promoted but downgraded, the key is to be inferior to others.

This is very difficult to do.

Faced with such a difficult problem, even the "honest" Lu Qi did not come to a conclusion directly, but unkindly handed the problem to the big boss Zhang Shuo.

Please ask the big boss to make a decision.

This is definitely not Lu Qi's attempt to force the palace and not know what is good and what is good. He has considered it repeatedly. Since Zhang Shuo initiated the integration, Zhang Shuo should have already reached a conclusion based on the thoughtfulness shown by Zhang Shuo.

really.

Zhang Shuo spoke, "I hope that you will take over the position of president of Qinghe Group, but I don't know if you are willing?"

From the beginning, Zhang Shuo never considered Zhao Xiaohu or Cao Yanhua.

Because it almost makes no sense.

"I do!!!"

Lu Qi agreed very readily, and even felt a little excited.

Why?

His current position seems to be prestigious, but it always feels like it is floating. He is nominally the rotating president in charge of the group's Internet affairs, but his involvement in the affairs of subsidiaries such as Qinghe Technology and Jade Bird Interactive Entertainment is very limited.

There are different hills below.

This means that what Lu Qi can really do is very limited.

It's inevitable to feel a little depressed.

But if he concurrently serves as the president of Qinghe Group, the situation will suddenly become different as Qinghe Group is still in its budding stage, especially in the Internet business.

He will immediately become the "real power" rotating president.

Its positioning is quite similar to that of Senior Vice President Gu Mingzhang.

He is also the president of Maili Group, the most powerful group in the manufacturing industry. He is also in charge of the manufacturing business of Germination Group and is responsible for coordinating Daosui Group and Mango Group.

A man who concurrently serves as the president of Qinghe Group, the most powerful Internet business, is also in charge of the Internet business of Germination Group, and is responsible for coordinating Qingcheng Group and Pinxixi Group.

What a perfect match!

The only difference may be that Gu Mingzhang first served as the president of Maili Group and then worked at the group headquarters, which was a bottom-up approach; while Lu Qi was just the opposite, a top-down approach.

It can be regarded as reaching the same destination through different paths.

Because of this, in the past week, when he was responsible for writing the integration plan, deep down in his heart, Lu Qi had actually imagined that he would concurrently serve as the president of Qinghe Group.

But in order to avoid suspicion, he did not bring it up.

Unexpectedly, Zhang Shuo took the initiative to propose, which made Lu Qi feel very emotional.

Just feel it.

It seems that my little thoughts were seen through by the big boss early on.
To be continued...