"Lu Jian, please talk first."

Seeing no one answered, Er Ye directly called CEO Lu Jian's name.

It's his turn to answer.

"Ahem, Chairman, this is what I think. To reverse the current unfavorable situation of the group, it is nothing more than increasing revenue and reducing expenditure. Opening up means opening up and getting involved in new business areas and looking for the next new revenue growth. Point. As for cutting costs, it is nothing more than further compression, elimination of some marginal businesses, and streamlining of personnel."

Lu Jian answered bravely.

“Chi!

"

Rengyu, who was sitting diagonally across from Lu Jian, managed not to sneer.

"Hey, it's axing again, the same old thing!"

Since Lu Jian was promoted to CEO of the group, he has successively taken action on multiple departments such as the interactive entertainment business group, the online media business group, and the scarf business unit.

Nearly 7,000 employees were laid off.

Now he is still not satisfied and continues to adhere to the weight loss strategy. It is really callous and heartless.

But the sneer was a sneer, and Rengyu didn't dare to say anything now.

It's not that he is afraid of Lu Jian, but facing Tengda's current predicament, Renyu doesn't have any better solution, so he is naturally happy to see Lu Jian go ahead.

Just watch the show by yourself and don't get hurt.

"What kind of throttling method?"

Er Ye subconsciously avoided the open source option.

Because the current situation in Tengda is really not suitable. If you rashly get involved in any new business field, if you fail again, you will really be doomed.

This is also a common problem among many large companies.

When encountering a new crisis, decision-makers usually tend to be more conservative.

Rather than tearing it down and starting over.

This is how Nokia fell, but unlike Tenda, Nokia still has the foundation of previous technology accumulation. Even if it is eliminated by the times, it can still live on its laurels.

What is Tenda's core technology, krypton gold, or traffic?

Of course, it is not that there are no old giants who dare to play hard. For example, Philippe, who was once famous, sold all his other sellable businesses in order to transform and bet on the health track.

Eventually it became "Europe's Antarctic" and became the hardest hit area for the OEM industry.

Except for Philip Health, other products under the Philip brand banner, even Philip's iconic product razors, are all OEM and have nothing to do with Philip for a long time.

Philip just needs to sit back and collect OEM licensing fees.

But even compared with Philip, Tengda has no advantage at all, although Tengda was once rated as one of the most well-known brands in China.

But who the hell would be stupid enough to ask Tenda for OEM?!

For example, what about Tenda brand sanitary pads? The more krypton gold, the greater the traffic?

The picture is so beautiful, I can’t even imagine it!

"In order to reduce expenditures, I suggest that the group make up its mind to cut off the local life service business in one fell swoop and seek to completely withdraw from the Arnold Group." Lu Jian's words were shocking.

Because it is obvious that small cuts can no longer save Tenda.

The only option is major surgery.

"A big reason for this stock price fluctuation is that investors are not optimistic about the profit prospects of the group's new businesses. Among the many new businesses, the local life service business is obviously the first to bear the brunt."

Lu Jian added.

Although it is said that big entertainment is the most expensive new business field within Tenda.

However, the pan-entertainment strategy has long been one of the most relied-upon turning points within Tenda. In the future, it will only increase investment and is unlikely to be cut off.

Even if you consider it from a realistic perspective.

In the past two years, Tenda has invested so much manpower, material resources and funds in its pan-entertainment strategy that it has been almost integrated into Tenda's various systems such as social networking, games, and platform services.

Even if Tengda wanted to cut it, he couldn't.

Unless you really start over from scratch...

In contrast, Tenda's local life service business is basically concentrated in the Arnold Group, and the two companies of Tida are actually the best ones to separate.

The key is.

Both the Arnold Group and Tick Tock were at a disadvantage in the confrontation with the Qingcheng Group.

It’s also hard to see a chance for a comeback.

"Instead of continuing to inject blood to Arnold Group, it is better to stop losses in time and withdraw. In this way, it not only saves resources within the group, but also provides an explanation to all shareholders." Lu Jian explained.

The conference room fell into eerie silence again.

If it had been a year ago, no, even half a year ago, if Lu Jian had dared to propose that he wanted to abandon the local life service track, he would have been sprayed to pieces by the board of directors.

But now.

Although it sounds unbelievable at first glance, if you think about it carefully, it doesn't seem impossible?

Today's Tenda is indeed unable to support multi-point operations on multiple new business lines. It needs to further concentrate resources, shrink its strategy, and bet on one or two key tracks to cultivate.

For example, big entertainment...

"With the situation that Arnold Group and Tida are facing now, if we want to retreat, it won't be that easy, right?" Although the second master was a little moved, he still had concerns.

The key is who to take over.

Tenda can accept some investment losses in the local life service track, but it cannot accept an exit without any loss, otherwise it will still be unable to explain to shareholders.

From investing in Dacong Dianping to acquiring Dacong Dianping;

From forming Arnold Dianping with Qiandu, to forming Arnold Group with Ahri;

Coupled with its repeated investments in Dida, Tenda’s investment in local life services has reached a total of about 16 billion in real money alone.

This is a huge sum of money for Tengda in this life.

This does not include the various additional traffic resources, technical resources, network resources, advertising resources and other "intangible assets" invested in the process to promote local life service business.

It's simply impossible to calculate.

"Ali, you should be very interested." Lu Jian had already made a plan.

This chapter is not over yet, please click on the next page to continue reading! "Ari?"

The second master's eyes narrowed slightly, and he immediately figured out the key.

When promoting the merger of Alibaba-Dianping and Nomidianping, Ali clearly demonstrated its ambition and desire to control the Arnold Group.

It was just boycotted by Tengda and Qiandu.

When it came to the merger of Dida and Kuaidi, Ahri was reluctant to nod, also coveting control.

And now, if Ali can take over all the Arnold Group and Dida shares held by Tenda, it will become the largest shareholder of these two companies in one fell swoop.

After Ahri operates properly, it will not be difficult to gain control of the Arnold Group and Tick-Tock.

Once we take over the two companies Arnold Group and Tida, Ahri's layout in the local life service industry will undergo a shocking reversal of 180 degrees.

In one fell swoop, it became one of the major players in China’s local life service industry.

"It's Ahri."

Lu Jian explained: “Ali’s biggest pursuit when it gets involved in the local life service industry is to obtain a good traffic entrance. Therefore, Ahri does not absolutely pursue being the first in this field.”

"For Ahri, her position as the second best player in the market is actually acceptable."

This is also very suitable for Arnold Group. Dida currently ranks second in the industry in local life services and online car-hailing fields. Although it cannot beat Qingcheng Group, it will not be said to be eliminated.

Because itself, Qingcheng Group does not have a strong will to dominate the world.

"What do you think?"

The second master did not make arbitrary decisions, but looked at the directors present.

“I think it’s feasible!”

“If Ahri’s offer is reasonable, it’s not impossible to consider it.”

"The local life service business is indeed a bit useless for the group."

It can be seen that, in general, the directors are still inclined to agree with Lu Jian's proposal. Faced with the plunge in stock prices, Tengda must take effective measures to restore investors' confidence.

Doing so can be regarded as a disguised response to the rating agency’s criticism of Tenda.

Very passive.

But there is no way, this is what listed companies have to face.

"Then it's settled."

After soliciting the opinions of the directors, Erye also made the final decision, "The problem now is that even if the group abandons the local life service business, it will only stop losses."
To be continued...