Chapter 481 The VR glasses project is launched, and Germination embarks on the road to transcendence!(1/2)
After Lin Zhengdong finished his report, the meeting came to an end.
The final speaker was Tan Yunsong, the chief scientific officer of the Fertile Land Research Institute. He first briefly reported on the latest progress made by the Fertile Land Research Institute in the field of artificial intelligence in the past year.
In fact, the senior executives here have a deep understanding of this.
As mentioned before, the Fertile Soil Research Institute established by the Sprout Group not only conducts basic research, but also serves as the brain center of the Sprout Group, constantly empowering its subsidiaries.
And the so-called empowerment is actually happening all the time.
For example, the smart recommendation algorithm of Moyin Technology mentioned just now, as well as the smart push algorithm of Tiantian Toutiao earlier, are supported by artificial intelligence laboratories and algorithm laboratories.
In the past six months.
Even Pinxixi and Qingcheng apps are beginning to implement smart push to optimize the push mechanism.
In addition to smart push, the built-in search functions of each app are also inseparable from the strong support of the Fertile Land Research Institute’s search laboratory, which continues to receive new optimizations.
Install the latest version.]
Don't mention it.
Maili mobile phone and Mango Auto, two major industrial products owned by Germination, are inseparable from the technical support services provided by Fertile Land Research Institute throughout the entire process, from industrial design to software platform.
The influence of Fertile Soil Research Institute has never been limited to the laboratory.
The focus of Tan Yunsong's report is on technologies that are not related to the above. "The research in the VR laboratory has achieved preliminary results recently."
"In the next stage, it is best to carry out corresponding product development, and then in the process of product development and upgrade, capture the development path of VR technology and carry out the next stage of technology research and development."
The implication is that it is time for VR technology to move from the laboratory to the front desk.
"This is a good thing."
Zhang Shuo looked excited and asked with a smile: "Do you have any specific plans?"
"The application of VR technology, the more mainstream product at present, should be the development of VR glasses. The development of VR glasses is divided into two major components: hardware and software." Tan Yunsong introduced with a smile.
This is actually the same concept as the birth of smartphones.
In the era of feature phones, the biggest functions of mobile phones were to make calls and send text messages. In the era of smartphones, phone calls were gradually replaced by voice calls and video calls, and the text message function became a garbage recycle bin.
The functions of smartphones are mainly realized with the help of various applications.
Compared with smartphones, VR glasses also have their own differences. The biggest difference is that smartphones were born out of feature phones and computers, and many apps are actually secondary transformations of computer software.
Therefore, in the smartphone industry chain, there are Pingguo and Samsung that focus on the research and development of complete machine hardware, Guge that focuses on operating systems, and Internet companies such as Tenda and Ali that focus on applications.
The previous development of VR glasses was completely blank. Whether it was software, hardware, or even operating system, there was basically no precedent to follow.
Nor has a basic industrial chain been established.
This also leads to the saying that if you want to develop a mature VR glasses, you need both hardware R&D capabilities and considerable software R&D skills.
Both are indispensable.
Not only that, because VR glasses are inherently entertainment-oriented, games are one of the most suitable carriers for them. General software companies are still unable to handle this, and they need to have a certain game research and development foundation.
The requirements are not too high.
In the original time and space, the giant in China who is more keen on pursuing the concept of the metaverse is probably Qiandu.
But Qiandu has neither the genes to make hardware nor the genes to develop games. Even the level of software development is worthy of a big question mark.
One can imagine the failure of Qiandu's attempt in the metaverse.
And overseas.
The one that is most enthusiastic about embracing the concept of the Metaverse is undoubtedly Washbasin. For this reason, it even changed the company name to Metaverse Related, showing off a stud attitude.
Compared with Qiandu, Washbasin.com appears to be more sincere.
As early as 2014, Washbasin.com spent US$2 billion to acquire virtual reality headset manufacturer oculu, ambitiously wanting to enter a new track.
But after struggling for several years, nothing came of it.
All the bright future seems to be stuck in ppt.
After that, Washbasin tried to explore the Metaverse for several years, burning tens of billions of dollars. It was still a big failure, and even became a laughing stock in the Internet industry for a time.
This also allowed Washbasin.com to be gradually surpassed by peers such as Guge, Weiruan, Linexun, and Pingguo.
It can be said that it has encountered Waterloo!
It can be seen that the Yuan Universe, VR glasses, etc., sound beautiful, but to truly succeed, it is not a simple thing, and it is not even something that can be done by spending crazy money.
"Fortunately, within the group, there are both Maili Group, which specializes in the research and development and production of consumer electronics products, and Qinghe Group, which is deeply involved in the fields of software and games."
"With the technical support of VR Lab, the combination of the three should be able to create a successful product."
Tan Yunsong seemed very confident.
Sprout's powerful internal software and hardware ecosystem is indeed unmatched by other companies.
The key is not short of money.
"The question now is who should lead the VR glasses project, whether it is Maili Group, Qinghe Group, or forming a new company and a new brand to operate the project?"
Tan Yunsong finally raised the key question.
It can be seen that Fertile Land Research Institute itself has no intention of leading the VR glasses project.
It still adheres to a pure R&D positioning.
Upon hearing this, the two senior vice presidents, Gu Mingzhang and Lu Qi, looked at Zhang Shuo, obviously very interested in taking over the project.
In the past year or two, concepts such as virtual reality and VR glasses are no longer unfamiliar terms in the industry, and have gradually become popular.
This chapter is not over yet, please click on the next page to continue reading the exciting content! Otherwise, Washbasin.com would not have spent huge sums of money to acquire oculu last year.
Although the research and development of related technologies has not made any breakthrough progress, most people believe that this represents a new future for the electronic information industry.
It will also be another cross-generational product after the smartphone.
It might even be a smartphone replacement.
What’s even more amazing is that within the Sprout Group, as early as July 2011, when the Fertile Land Research Institute was first established, a VR laboratory was set up almost simultaneously.
And in the following three years or so, a large amount of research and development funds were invested.
In other words, Sprout can be said to be one of the first big players to enter the VR track globally. In terms of accumulation of related technologies, it is even in a leading position in the world.
Both Gu Mingzhang and Lu Qi knew the nature of Tan Yunsong, the chief scientist, and knew that Tan Yunsong would not be able to make such a judgment if he did not make a major breakthrough.
The time is right, the place is right, and the people are right, there is really no reason not to look forward to it.
Facing the eager gazes of Gu Mingzhang and Lu Qi, Zhang Shuo quickly made a decision and said with a smile: "Let's leave it to the Maili Group to take the lead. The Fertile Soil Research Institute will cooperate with the Qinghe Group."
This is not difficult to understand.
For a product like VR glasses, during the development process, the hardware and overall design and assembly are the leading factors, and the software only serves as an effective supplement.
In this area, Maili Group can obviously play this role better.
Moreover, in the long run, the smartphone market will experience a slowdown in growth in one year, and even a series of consumer electronic products including tablets, laptops, smart watches, etc. will face reduced demand.
By then, although Maili Group will not be in distress, it may experience a slowdown in revenue growth.
Just like the giants such as Pingguo from the original time and space.
Under this situation, if Maili Group can come up with a relatively mature VR glasses, it will undoubtedly gain a new growth point in the field of consumer electronics.
It's definitely a shot in the arm.
In contrast, although Qinghe Group's gaming and advertising businesses will also face the risk of slowing growth, they already have the king of short videos.
It is still one of the unshakable Internet giants in China and even around the world.
therefore.
Judging from actual demand, Maili Group obviously needs more support from the VR glasses project.
On the other hand, with the brand awareness that Maili has established around the world, VR glasses can easily pry into major global markets as soon as they come out.
Compared with creating a brand new brand, it will undoubtedly save much time and effort.
Similarly, if VR glasses are successful, in turn, it will be a disguised blessing for Maili's brand influence, helping to solidify the brand positioning of "Maili focuses on high-end research and development".
It can be said that they complement each other and achieve each other.
"Thank you, Chairman!"
Gu Mingzhang couldn't hide his excitement, smiled and held his hands.
"Don't be too happy yet. Next year, I want to see the first product come out." Zhang Shuo did not leave much room for Gu Mingzhang to move.
Since the VR glasses project is about to be launched, the first generation of products must be produced within a year.
Even if it’s just for internal trial use.
"no problem!"
Gu Mingzhang is also confident.
Today's Maili Group is no longer what it used to be. It has the world's leading product design center, R&D center and testing center, coupled with a complete supply chain, it is not difficult to make VR glasses.
To be continued...