After the press conference, Mango m2 and Mango s1 will accept online and offline reservations.

There is definitely no existing car.

Mango m2 is expected to be available for delivery in August, while mango s1 will be available for delivery in September.

In addition to production capacity constraints, there is another very important factor - compared with consumer electronics such as mobile phones and tablets, cars are definitely a large item in household consumption.

It’s impossible to say that it’s like buying groceries, you just take them home if you like them.

Consumers need a process of understanding, comparison, even test driving, experience, and even endless entanglement. Mango Auto will also take advantage of the press conference to launch a marketing offensive.

This leads to saying——

If production capacity is fully reached from the beginning, Mango Motors is likely to face huge inventory pressure.

So pre-sale is the way to go.

Only when Mango Motors has become as famous as BBA, and its influence as a brand around the world reaches its fullest, and consumers only recognize the brand, can production be scheduled immediately.

………

After the Mango press conference, there will be a three-day Dragon Boat Festival holiday.

This actually aroused the enthusiasm of the majority of car owners. The next day, Mango Group's booths and experience centers in major cities, supermarkets and supermarkets welcomed waves of experiencers.

Especially this time, Mango Group and Wangda Group reached a strategic cooperation.

Almost overnight, booths were set up on the first floor of Wanda Plazas in major cities across the country, specifically to display Mango m2 and Mango s1.

Taking advantage of the heat of the festival, it can be said to have attracted enough attention.

Coupled with the brand effect of Mango Cars in China, the result is that in the first weekend after the launch, the total number of reservations for Mango M2 and Mango S1 exceeded 50,000 units.

It broke the previous record set by Tehu La.

Among them, the pre-orders for Mango S1 are as high as 39,000 units, which proves the preference of Chinese consumers for SUVs.

The major media also took turns to report——

“Mango Motors has achieved great results again, leading the new trend of new energy vehicles!

"

“For the first car owned by young people, the first choice is Mango S1, it’s trendy and cool enough!

"

"Mango Auto surpasses Teshila and is expected to top the global list of new energy vehicles."

“Mango Car, the real light of domestic production!

"

No wonder the media is so excited. In fact, in the automotive field, the Chinese market has always been firmly dominated by major car companies from the United States, Prussia, Japan, Korea and other countries.

The proportion of truly domestically produced cars has always been very declining.

Especially in the mid-to-high-end field.

With the strong rise of Mango Auto, people seem to have seen the hope of overtaking overseas car brands on a new track, which is expected to break the dominance of overseas car companies in the Chinese market.

How could you not be excited?

Many car owners who have experienced it offline are also full of praise——

"Gee, I can't describe how sci-fi Mango S1 is without experiencing it myself."

"Originally, my wife didn't agree with buying new energy vehicles, but after shopping around in Wanda, I was drooling over the Mango S1. When I got home, I ordered one on the official website."

“If you’re buying an entry-level BBA, it’s really better to buy a Mango car, the price-performance ratio is top-notch!

"

"After two years of silence, Mango Motors really brought a great surprise. Not to mention Mango s1, the improvements of Mango m2 compared to the previous generation alone can give a glimpse of Mango Motors' ambitions in the technical field."

"Obviously, Mango Cars is no longer a sales concept, but is on the right track."

"I have a strong hunch that with the rise of Mango Cars, the new energy vehicle track will become hotter and become another popular track after smartphones."

This is also true.

The success of Mango Auto has indeed stimulated many entrepreneurs in China, including many investment institutions, to turn their attention to the field of new energy vehicles, hoping to get a piece of the pie.

Especially in the Internet circle, there are already many people who are ready to make a move.

This is also easy to understand.

In particular, Xiaomi's success in the field of smartphones and its use of Internet thinking and methods to open up the smartphone industry have long inspired many entrepreneurs.

So since Xiaomi can succeed, doesn't it mean that it can be replicated in the field of new energy vehicles?

At least it makes sense logically.

Because careful analysis will reveal that compared with traditional fuel vehicles, manufacturing new energy vehicles and manufacturing smartphones actually have many similarities. For example, they both attach great importance to Internet marketing and capture young people.

For another example, they all act as integrators of parts and components.

The best thing is that China not only has an extremely complete smartphone industry chain, but in the past two years, with the cultivation and support of Mango Group, it also has a complete new energy vehicle industry chain.

Wouldn’t it be delicious to pick something ready-made?

With this consideration, it is not difficult to understand the sentiments of some people. For example, the founder of the company, Zhen Yaoting, was the first to announce that he would build cars and electric cars.

This kicked off the "involution" of China's new energy vehicle field.

I believe it will only become more and more lively in the future.

Another very important factor that makes entrepreneurs and investors excited is that, driven by Mango Auto, the concept of new energy vehicles is rapidly becoming popular.

It is no longer an unfamiliar word.

The most direct manifestation is that with the stunning debut of Mango m2 and Mango s1, it directly boosted the entire new energy vehicle sector, causing the stock prices of many suppliers that provide supporting services to Mango Group to soar.

To know.

This is a rush to rescue the market under the premise of a stock market crash.

Related companies such as BYD and Linde New Energy have also become the targets of crazy pursuit by investment institutions, especially Linde New Energy, whose valuation has directly increased by 50%.

This caused Zeng Qun, chairman of Linde New Energy, to call Zhang Shuo to "complain."

"In the past week, my office door has almost been squeezed in by investors."

It's very Versailles.

It is also a coincidence that, taking advantage of the hot sales of Mango cars, Linde New Energy also intends to continue to expand production capacity and was originally planning a new round of financing.

Now there is no need to worry about finding investors.

It is obvious that Zeng Qun does not want to participate in Linde New Energy's new round of investment.

The reason is also very simple. Sprout is already the largest shareholder of Linde New Energy. If it participates in financing again, it will inevitably affect Zeng Qun’s control of Linde New Energy.

This is a result that no ambitious founder wants to see.

In particular, the recent acquisition of Walli Intelligent Manufacturing by Sprout has aroused Zeng Qun's fear, fearing that Linde New Energy will make the same mistake as Walli Intelligent Manufacturing.

Based on.

Mei Ya also tacitly refused to intervene, obviously not wanting to stalemate their relationship.

Zhang Shuo didn't mention this at all on the phone because he didn't have the intention. Compared with WALLI Intelligent Manufacturing, the interests of all parties involved in Linde New Energy are obviously much more complicated.

Moreover, unlike WALLI Intelligent Manufacturing's petty troubles, Zeng Qun managed Linde New Energy very well even without the intervention of Germination.

Zhang Shuo is too lazy to be the villain.

As the largest shareholder of Linde New Energy, Zeng Qun couldn't stop him if he really wanted to intervene.

What's more, Mango Group, a subsidiary of Germinal Holdings, is Linde New Energy's largest customer.

I can't afford to offend him even more.

If Zhang Shuo doesn't intervene, it's not because he can't do it, but he just doesn't want to.

It's that simple.

The previous decision to fully acquire Walli Intelligent Manufacturing was not, as Zeng Qun thought, because it was an unethical decision to take advantage of the opportunity to annex its partners, but simply to speed up its deployment in the field of robotics.

It's a win-win thing in itself.

But from Zeng Qun's perspective, what I saw was inevitably a little biased.

This is also normal.

It is no exaggeration to say that the amazingness of Mango Cars, in a sense, has even become a hot topic in society, which is equivalent to a wave of free advertising for Mango Cars.

As a result, the subsequent pre-sales data of Mango Cars are still brilliant.

As of June 26, the pre-sales of Mango Automobile in the first week exceeded 120,000 units, setting another great achievement.

Based on this, Mango Group’s internal sales forecast for Mango m2 and Mango s1 has been directly increased from the previous 1.5 million units to 2 million units.

If we really want to achieve the predetermined goals, it will be enough to truly lay the foundation for the development of Mango Group.
To be continued...