Smart home appliances are naturally within the scope of integration of the Xirang system.

"Chairman, I have an idea."

Senior Vice President Gu Mingzhang intervened at the right time and said: "Look, we have the Xinliang System, Maili Group has also accumulated strong manufacturing capabilities, and at the same time we have a platform like Qiyi Video, so we have everything."

"In that case, can we consider referring to the model of Beiwang and produce smart TVs by ourselves?"

Gu Mingzhang didn't just do it temporarily.

Among many mobile phone manufacturers, Xiaomi has long been producing smart TVs, and Warwick is also following suit.

In this case, it seems logical for Maili Group to enter the smart TV track, and its conditions will only be better than Xiaomi and Warwick.

If you think about it more carefully, there is even a smart manufacturing platform like WALLI Intelligent Manufacturing under its banner.

It's simply a blessing.

"Forget it."

Zhang Shuo shook his head, "Smart TV is indeed a good track, and I also believe that Maili Group can do well. However, in terms of product diversification, Maili still needs to focus on the field of consumer electronics."

"So as not to dilute the brand value of MaiLi and dilute MaiLi's R&D focus."

After any company develops to a certain scale, it seems logical to take a diversified development path when it encounters a growth bottleneck.

But this is not the real optimal solution.

Because diversification often means that the company's organizational structure, business lines, etc., will become more and more bloated, which will not only dilute the brand influence, but more importantly, it will distract from focusing on the main business.

If one of them is not good, diversification may not be successful and the main business may be in crisis.

There are countless similar examples.

Of course, as Gu Mingzhang said, Maili Group has unique conditions to enter the smart TV track and is unlikely to affect its main consumer electronics business.

But the problem is——

If Maili Group makes a start now and enters the smart TV track, will it be able to enter the fields of smart speakers, smart refrigerators, smart air conditioners and other home appliances in the future?

The principles are the same!

Once you start shooting, there is no turning back.

Let’s take the Xiaomi mentioned by Gu Mingzhang just now as an example. In the original time and space, Xiaomi has made bold attempts on the road of diversification, making TVs, speakers, sweeping robots, air conditioners, etc.

In the future, we even set our sights on the new energy vehicle track.

Among them, Xiaomi TV focuses on high cost performance, and its sales even topped the Chinese market for a time, surpassing traditional TV manufacturers such as Hisense and TCL.

But if you look closely at its profit margin, it's hard to explain.

Analyzing Xiaomi's financial report, it is not difficult to find that although Xiaomi has made more achievements in diversified tracks, the absolute main source of revenue still comes from the mobile phone business.

Other products looked lively, but they did not really drive revenue growth significantly.

On the contrary, OV, which has always been focused on the smartphone track, has shown more restraint than Xiaomi in this area and knows how to concentrate its resources on the research and development of the mobile phone sector.

The subsequent performance in the high-end market will actually be better than that of Xiaomi.

These are all lessons!

On the other hand, it is precisely because Xiaomi's main business, the smartphone sector, has too low profit margins and has never been able to break through into the high-end market. In order to maintain revenue growth, it was "forced" to choose a diversified business strategy.

Including Xiaomi's subsequent car manufacturing, it is also based on the same logic.

The problem is that Maili, unlike Xiaomi, has now reached the top of the global high-end smartphone market, with frighteningly high profit margins, and future revenue growth will not be a problem.

Sales of its tablets, laptops, smart watches and other products are also increasing year by year.

Xiaomi has no worries at all.

In this case, we must not let the wheat go to waste. We must learn to properly control our desire for "diversification", concentrate our energy and resources, take root in the consumer electronics track, and continue to bring better products to consumers.

Rather than building a smart TV in pursuit of revenue.

For example, GE Group, in order to focus on its main business, even sold its home appliance business to Haier. There is really no reason for Maili Group to do the opposite.

There is another very important reason why Zhang Shuo disagrees with Maili Group’s entry into the smart TV track.

That is--

Chinese TV manufacturers, represented by Hisense, TCL, etc., have done very well, and their standards have reached the world's leading level, and they are even exploring overseas markets.

In that case, Maili Group really has no reason to join in the fun anymore.

"certainly!"

Zhang Shuo changed the topic and said with a smile: "Maili Group does not enter the smart TV track, but it does not need to sit on the sidelines. As we can see, the home appliance industry is ushering in a profound change in intelligence."

This is the general trend.

"The Maili Group can rely on Germination's accumulation in this area and use the Xi soil system as a platform to integrate resources from various aspects such as Qinghe Group, Fertile Land Research Institute, Nebula Group, etc., and play an enabling role in it to provide home appliance manufacturers with

Provide a full range of software services.”

The core of intelligence is software.

Otherwise, the founder of Haier would not have approached Tan Yunsong at the Internet conference before.

"Understood!"

After being prompted by the big boss, Gu Mingzhang was enlightened.
Chapter completed!