Chapter 485 Olympus: Brother is as lonely as snow

Haishi, Olympus headquarters.

Ichiro Takeuchi listened to the sales director's report with a gloomy expression and fell into deep thought.

"President Takeuchi, that's pretty much what happened. Sanqing's hard-tube endoscopes are powerful and threatening. We must respond as soon as possible."

"Please look at the photos taken by our sales staff. No matter in terms of the effect of the picture, the convenience of operation, or even anti-fog, cleaning and other functions, there is not much difference with our products."

"I checked and found that these two products have just received registration certificates but have not yet been officially launched. Maybe Sanqing wants to conduct clinical trials first and use the trial results to convince major hospitals."

"It can be seen that they are absolutely ambitious and well prepared. If they do not actively respond, they may become our formidable enemies."

Takeuchi Ichiro picked up the document and looked at the photo printed on it. It was indeed very clear.

His heart sank and he asked: "Has Kewei's CMOS chip been developed? The effect is so good?"

The sales director nodded and said: "According to the information we have obtained, with the strong support of Sanqing and HiSilicon, the trial production of high-end CMOS chips has gone smoothly. I believe it will not take long before formal mass production."

Takeuchi Ichiro's face instantly turned gloomy.

As a technician, Peng Hai didn't react that much. When his boss asked, he detailed the maintenance situation in the past six months.

As soon as he entered the door, Li Ding slapped the document in his hand on his face and drooled out:

On the sofa opposite, Peng Hai and Xiao Zhang were sitting.

He straightened his collar, took out a tie from the drawer and tied it, stood up and walked towards the door.

"Yes, it's not that our products don't work, it's the CMOS chips that don't work."

A smile appeared on Ichiro Takeuchi's face and he nodded approvingly: "Well done, you have achieved great results this year."

"If we switch to a community hospital or a town hospital, they will be very happy to have a mid-range machine to use."

After a while, he said quietly: "It seems that the technical department needs to be reorganized in order to improve the quality and prevent old customers from being disappointed."

Not long after, Dr. Huang's surgery began.

Xiao Zhang was heartbroken and decided to risk it all. He said: "Mr. Li, to be honest, there is still a big gap between our equipment and Sanqing. The images are not so clear, the colors are not realistic, and they are not so bright.

No anti-fog function.”

"Haha, I want to see how long they can last?"

"They are just another Mindray who is willing to spend money and improve the quality. There is nothing to worry about."

The sales director whispered: "Don't worry, we have been paying attention to this matter since we learned about Kewei's cooperation with Sanqing. It is not difficult to bribe the factory supervisor to obtain some inside information."

The hospital actually doesn't care about the trade secrets between manufacturers. As long as the equipment is not dismantled, they don't bother to care.

Especially when new equipment first arrives, equipment representatives have to be on hand to teach doctors how to use it, reducing learning costs.

"The cost gap between the two is completely incomparable. It's a difference between heaven and earth."

I turned to the back again and looked at the comparison between 4k imaging and 1080p, and I nodded immediately.

Logically speaking, friends and businesses cannot directly purchase competing products, but as long as the hospital acquiesces, there is no way to stop this kind of thing.

He looked solemn and asked in a deep voice: "Xiao Zhang, tell me, what is the gap between our endoscopy equipment and Sanqing?"

"The new products that Sanqing has invested so much money to produce must be very expensive and cannot be sold too cheap. If we lower the price, they will lose money on each one they sell. How can they compete with us?"

"Let's go, let's go on an on-site inspection and see with our own eyes what the level of endoscopy at Sanqing is."

"No matter how much Sanqing is willing to spend money, if the product cannot be sold and the sales volume is bleak, sooner or later it will be heartbroken if it loses too much, and it will definitely cut off the losses."

"Okay, there isn't much difference in the imaging of this mid-range machine. It's just that there are some missing details, but the overall picture is quite clear."

"No, I have to learn from Sanqing. It doesn't make sense. It's all the supplier's technology. Why should he be able to do it but I can't?"

"Because there are relatively few high-end machines and they are not enough, doctors in the hospital now like to use mid-range machines to perform minor surgeries. As for major surgeries, they must still use high-end machines."

“Is Sanqing’s endoscope really that powerful?”

"The CMOS chip we use is from Hynix, and Sanqing uses Kewei. Hynix does not specialize in medical care. Kewei will tailor it according to Sanqing's requirements and carry out in-depth optimization. It will definitely be better than

Ordinary goods are much stronger."

Li Ting cursed a lot and finally vented his anger.

"But you are in sales after all and don't know much about technology. This is normal."

"Tell me, what do I want you to do?"

When Xiao Zhang heard the question, he immediately nodded and said, "Mr. Li, yes, we later compared it with the Olympus endoscope. From all aspects, there is no difference."

Li Ting, the owner of Mindray Medical, was sitting on a spacious leather sofa and asked with a kind face.

Ichiro Takeuchi sat in the back seat and said leisurely: "There is an old saying in China, those who learn from me will live, and those who resemble me will die. I think it is very true."

Listening to this, Li Ting's face became even more ugly, and finally he fell silent.

The sales director nodded blankly, thinking: "Isn't this nonsense? Our products have been sold for so many years and have already become industry standards."

****

Shenzhen City, Mindray Medical Headquarters.

Because the hospital also uses Olympus products and the relationship between the two parties is relatively harmonious, Director Zhu did not refuse.

"So they don't have any innovations or breakthroughs in technology. They are still imitating us and using our product design ideas. Of course, this is normal. After all, we have been successful as a pioneer for decades."

"Sanqing is learning from us now, but it has no advantages in market and cost. How can it defeat us?"

Two hours later, Ichiro Takeuchi and his party arrived at Kunming First People's Hospital.

He compared the images, colors, and fluorescence effects, and couldn't help but think thoughtfully: "It seems that Kewei's high-end CMOS chips are really successful."

Takeuchi Ichiro's face became a little better and he asked: "Is your source reliable?"

The sales director stood aside, looking at the boss with an unpredictable expression, and was filled with doubts.

Dr. Huang was a middle-aged man with a thin face. He looked at Ichiro Takeuchi and nodded with a smile on his face: "Director, no problem, leave it to me. I will make sure Mr. Takeuchi returns home happily."

"Isn't the difference between Sanqing and our endoscopes just in the chip? Other parts are the same."

"In relatively simple operations, such as minimally invasive surgery for appendicitis, if you are skilled, you can complete it in half an hour, which is very fast, so the doctor increases the performance and uses 2k imaging to complete the entire operation. There is no problem at all.

.”

After the operation, he and his boss hosted a banquet for all the doctors in the gastroenterology department.

"Sony's high-end CMOS chips are sold all over the world, and the cost of a single chip can be kept very low. However, Kewei's chips are only used by Sanqing. How many orders can it get?"

At this point, he couldn't help laughing.

"Have you noticed that Sanqing's endoscopes are very similar to our products in terms of instrument shape, operating interface, and even structure?"

The two of them were so nervous that they didn't know where to place their hands and feet, their shoulders were hunched and they looked uneasy.

Ichiro Takeuchi put on a surgical gown, disinfected, washed his hands, and walked in.

With this idea in mind, the sales director followed his boss to watch the entire operation.

"You are in this mountain and don't know your true identity, so you don't notice it at all."

Director Zhu waved his hand and called a general surgeon: "Xiao Huang, you happen to have a gallbladder removal surgery today. When you have the surgery later, please let Mr. Takeuchi come and take a look."

Li Ting took it with interest, looked at it, and was immediately attracted.

Xiao Zhang interjected: "I asked around, and I heard that the image chip used in mid-range machines is the same as that in high-end machines. It just doesn't meet the high standards of three-definition and was rejected. The performance is actually not bad, and it can be used under high-power conditions.

It will cause fever after a long time, so some restrictions were made."

"Sure enough, the ancients did not lie to me. Being a king is so lonely."

"When Sanqing fails miserably and leaves the market, we will still be the king of the endoscope market, and then we can just raise the price back up. It won't be a big deal."

"Why am I just a bunch of bastards here? They're just trying to compete with each other and throw away goods. This makes me so angry."

It wasn't until he was on his way back in the evening that he asked the question in his mind.

They even wear white coats and are very familiar with doctors in various departments. Maybe they will catch a fake medical staff when a patient asks for directions.

Director Li nodded and put the documents aside: "Okay, now it's time to talk about our equipment."

He covered his face and felt extremely annoyed in his heart: "Damn it, how come you can find awesome technicians in Sanqing? What's the secret?"

"Only good wine can soothe my current loneliness. Come on, cheers!"

Xiao Zhang apologized and said with a smile: "After all, it is the First People's Hospital of Kunming City. It started with Sanqing. Naturally, there is no shortage of instruments and equipment. The doctors there are spoiled."

Thinking of this, an idea suddenly came to his mind.

"Are all your technical departments just doing nothing?"

The sales director looked delighted and immediately applauded enthusiastically: "President Takeuchi, your sales strategy is really brilliant. It will definitely defeat Sanqing."

Moreover, representatives from the equipment manufacturers will also attend the surgery to provide technical support.

"Oh, Director Zhu has already given his opinion." When Director Li heard this, he immediately laughed angrily and asked kindly: "Xiao Peng, tell me, what are the problems? How many times a month does it happen?

?”
To be continued...