"I saw it on Weibo."

"Go to Weibo."

"It should be difficult to get on TV with such a long advertisement."

Students, I said one by one, and the advertising teacher also found "The Werewolf's Mid-Autumn Festival Troubles" on Weibo.

After a night of fermentation, this advertisement became a hot search. Unlike other advertisements, the hot words that were previously on hot searches were "Who is the peerless appearance" or "Who is the big show of career line" and so on.

.

And the hot word that follows "The Werewolf's Mid-Autumn Festival Troubles" is actually [Touching].

The teacher felt something was wrong. He told these students about the current marketing methods, and when they were given a name and then combined with the hype of the water army, it doesn’t matter what the quality is.

He repeatedly reminded that the current Internet should have your own thinking, rather than just listening to the wind or rain.

But now, these students have a unified perspective and say that this advertisement looks good.

It's a bit worth pondering.

"Is this advertisement really touching?" The teacher glanced at all the students.

"The touching level is moderate." A student came out to explain, "with some comedy elements, the emotional expression is more subtle, and I personally think it agrees with the preferences of Chinese people."

Other students also echoed, "Yes, yes," "This kind of implicit thing is what we like," "In this era of bad luck, it deserves to be touching"...

"The quality is very good?" the teacher asked.

The student nodded and gave the answer.

"So... in one night, there were so many people here, but no one sent me a private chat with the advertisement?" The teacher pretended to be angry and said, "I want to see me make a fool of myself in class, right?"

”

Laughing.

The advertising video was opened, and the teacher on the podium turned his head and watched it. The students have watched it many times. The main purpose now is to observe the teacher's attitude changes.

From the perspective of the students, this Mediterranean teacher who is only thirty-five and fifty-five years old, his expression on his face changed from indifferent to frowning, and then his brows gradually stretched, and finally turned into ecstasy, as if he had discovered it.

Burying a treasure for thousands of years.

“This ad is amazing.”

After reading it once, the teacher patted his hands gently on the podium.

"Using the name of public service advertisements, we wereggars of worries to attract the audience to watch. The product is hidden deep in the end, and the topic is finally mentioned."

The teacher explained the details in the advertisement, "The shadow of the country's advertisement is not magical, with content and depth. If you think about it for a moment, you will find that it is the product that changes life and implicitly expresses the role of the product."

"Who is the author of the advertising script?" he asked. "Is there any other work?"

"Lu Yang!"

"godfather!"

"Godfather of the Road!"

The students in the audience answered.

When the teacher listened to different names in the mouths of different students, he couldn't tell whether it was the result of creating alone or collaborative creation.

until......

The thoughtful guy said: "Teacher, I'll dance squares at night in the nearby square... Basically those songs were written by him."

Good guy.

The teacher was a good guy on the spot.

I worked with a good music creator and came to write advertisements across the border, and I still wrote so well?

He should have been a person worthy of worship, but why did he write the song "Lenggeduo Square Dance"?

"Ahem." The teacher coughed lightly to cover up his embarrassment, "Forget the song he wrote, let's continue to study his advertisement."

"Teacher, the songs he wrote are also good, like your mobile phone ringtone "Legend" he wrote."

teacher:"....."

He held his forehead and had a good advertising class, but he became a student who recommended stars to him. With the idea of ​​not wanting to waste class time, he said:

"It's a pity that this script cannot be put on TV stations, otherwise everyone can have new advertising methods in the future."

"The teacher... is here." Some students stood up.

“…what did you get on?”

"TV." The student said with his cell phone, "My father wanted me to go home for the Mid-Autumn Festival before, but I refused. He just sent me a video, which was taken by himself, Jiangnan Satellite TV, and this advertisement was launched."

Let’s talk about you guys, like Lu Yang, are all against me, right?

"Chen Tu!" The teacher pointed to the student, "I'm caught playing with my phone in class! I'll hand it over."

Class fishing contestants-1.

The teacher weighed the phone with satisfaction and said, "The last sentence of this advertisement is still very reasonable. If you can go home in Mid-Autumn Festival, go home and reunite with your family."

"Okay!" The students spoke in unison and repeated the last line of "The Werewolf's Mid-Autumn Festival Troubles": "He is a hole for two people living in this place. When you come back, he is like a home."

"Yes, keep going to class." The teacher replayed the advertisement, "Since I'm on TV, this advertisement is our focus of research this semester."

There was a wailing below, and my heart sighed that it was not only a good university life, but also a university teacher's life...

It's pretty good too.

...

"The Werewolf's Mid-Autumn Festival Troubles" is on TV.

In the furniture industry, companies of all sizes are observing its feedback.

Everyone knows that the two-minute advertising time and intensive delivery are behind the sky-high publicity costs.

The Gu family was one step behind others in the time of starting publicity, and at this time they spent a lot of money. I don’t know what Gu Yuan was thinking. In their opinion, it was a desperate situation.

"How much did the star who played Kun pay them, or did the Gu family be rich?"

"I don't know, but after counting the advertising fee, if the Gu family's sales increase this year is less than ten points, it may be difficult to make a profit."

"The gods and immortals are suffering from fighting. If the Gu family and the Yi family advertise like this, we may not even be able to drink the soup."

The Yi family is the foreign furniture giant that has entered the domestic market.

These days, the Yi family's advertisements have been overwhelming, which has already made them small and medium-sized enterprises unable to raise their heads. Now, there is a Gu family who is more willing to invest in publicity funds.

Disaster!

"To be honest, a foreign company in Yijia has begun to localize its advertising. I am not optimistic about this advertisement of Gujia...."

"Me too."

Home furnishing practitioners are still discussing that it is only the stage when advertising is just beginning. Although the Mid-Autumn Festival is approaching, it is only a peak sales season, but only a few advertisements can be seen.

But at this moment.

Many employees of this company have received text messages with very similar meanings one after another.

——[Son/Daughter, I will go home this Mid-Autumn Festival. My family plans to buy furniture recently. Please help me with reference. How about the furniture of the Gu family?]

Everyone:?

???

As a parent, your children are all working in furniture-related jobs. Now they are thinking about buying furniture from the Gu family, and they are abandoning the darkness and turning to the light, right?

"I'll take back what I just said." An employee said.

"I admit, I just heard a loud voice." Others agreed, "but this is a little bit wrong. Why did the Gu family's advertisements start to work in the daytime and at night?"

"This is not an advertisement, this is a special medicine, right? People who read the advertisement want to buy furniture from the Gu family? It's too fake. How can an advertisement be possible?"

Everyone does not believe that Gu Jiajia can achieve such a role by advertising alone. Although the quality of the advertising is very good, many people have seen advertisements.

But under normal circumstances, the consumer conversion rate of an advertisement will not be that high. It is already good to double it, but the effect of Gujia advertising at the moment...

Why does it mean to brainwash and world broadcasting?

"I'm super!" Some employees went to work and found something was wrong.

"What's wrong?"

"Do you think the Gu family only has this advertisement?" he shouted: "These guys don't play by the rules!"

"What's the point? Just say something, don't keep it in your mouth."

"I've transferred the news, you can read it yourself."

After a moment.

Several official account messages appeared in the company group.

Then, the formation of a queue was formed, "Young people are not virtuous and careless, so I didn't flash."
To be continued...