Chapter 6 Establishing a Matchmaking Company
In order to make customers who come to register, they believe that this is not an individual business owner, Zhou Feng obtained a business license for a joint-stock company.
When starting a joint-stock matchmaking agency, the market management and supervision department stipulates that the minimum registered capital is 30,000 yuan, and capital verification must be carried out through a special institution.
In addition, it is necessary to establish a board of directors of a joint-stock matchmaking company, establish a company's articles of association, etc.
Zhou Feng formed a board of directors with himself as the chairman, Ouyang Zisu as the general manager, and Chen Gang as the director. Based on the sample, the articles of association of the matchmaking company were drafted.
Of course, Zhou Feng does not have a registered capital of 30,000 yuan.
However, he has a way to deal with this.
Most pawn shops in Mingning City can borrow funds as long as they are willing to pay a handling fee.
In the short term, the amount of funds is not very large and it is easy to borrow.
One week after passing the capital verification and obtaining the professional license, Zhou Feng can withdraw most of the registered capital and return it to the loan pawnshop. The interest required to pay is not much.
There is no agency to supervise the withdrawal of registered capital of micro-small companies. There are tens of thousands of small companies of this size in Mingning City. Even if relevant government departments need to supervise, they are unable to do so.
Zhou Feng named the matchmaking agency company "Mingning Haidong District Tianyi Marriage Introduction Service Co., Ltd." and "Tianyi Marriage Introduction".
The name is "God will", which means "marriage is destined to heaven, and fate comes to hold hands."
After this series of things were completed, Zhou Feng invited Ouyang Zisu to the matchmaking agency to make relevant preparations before the formal business of the matchmaking agency.
Ouyang Zisu has a certain amount of work experience, so he brought the corresponding registration form for Zhou Feng to print, list the lecture notes, receipts and other items for purchase.
Then add some small decorations to the store that has been renovated, such as hanging a small painting, putting a few small vases, and inserting a few small flowers or green plants, making the entire store look delicate and warm.
Zhou Feng couldn't help with office layout, so he kept sitting there thinking about how to play.
Make the reputation of the matchmaking agency and attract customers to register.
When Ouyang Zisu placed all the items, Zhou Feng handed her a bottle of mineral water, let her rest for a while, and asked her by the way: "What are your good ways to attract customers to register?"
Ouyang Zisu took a sip of water and calmed down her breath, saying that she was also considering this issue in the morning.
According to her previous experience in marriage agency, if she does not have certain customer resources, it will be difficult to attract other customers to register.
Only with more customers, the more people are willing to register. This is a virtuous cycle.
Based on previous practices, Ouyang Zisu made some suggestions.
The first suggestion is that she has some information on her hands who had to contact the person who had often asked to arrange a date. She can try to contact them again and try to ask these people to go to the "God's Will" matchmaking agency to re-register.
However, these people have paid the fees at their original matchmaking agency, and now they are brought to charge the fees like this, so it is not convenient to charge them again.
Only after a period of time can we consider charging some appropriate fees if we introduce them too many times.
The second suggestion is to write a section of the opening advertisement of the matchmaking agency, print thousands of photos, and find someone to post it in the streets and alleys of Funing City. Especially for the matchmaking agency that is more than ten miles apart, you should post it more.
The third suggestion is to publish it in the Mingning Daily and Mingning Radio and Television Weekly in the name of a marriage notice.
Zhou Feng is still not familiar with the specific operation methods of matchmaking agencies, so he can't think of a suitable way to attract customers.
Ouyang Zisu has been engaged in the matchmaking business for nearly a year and has become familiar with all the procedures and contents of the matchmaking process.
Zhou Feng thought about the three suggestions she made carefully.
After all, the "God's Yi" matchmaking agency is newly opened. There are currently no customer resources that can be introduced. Who would be willing to spend money to register and pay?
Now that we can attract some people to recharge the numbers first, it is of course good. This is a stopgap measure, and we should also consider it to pay advertising fees.
Posting small advertisements is a good way to let residents near matchmaking agencies know quickly. There is less fee and quick results.
Zhou Feng immediately wrote the opening advertisement for the "God's Will" matchmaking agency company, asking Ouyang Zisu to print it in the afternoon.
The small advertisement is the size of an A4 paper. In order to highlight the effect, the six words "Tianyi Matching Agency Company" are the largest, and there is also a line of advertising slogans: "Find what you want, choose what you love." Finally, it is the address of the Matching Agency Company and the Matching Agency Hotline.
Zhou Feng didn’t understand why he went to the newspaper to advertise in the name of a marriage notice, so why didn’t he directly publish an advertisement?
Ouyang Zisu smiled and told the secret in one sentence: "The newspaper advertisement is billed based on the number of words. 100 words costs at least more than 500 yuan. The marriage notice with the same number of words only costs 100 yuan."
"In the marriage notice, we can also write the name and contact number of the "God's Will" matchmaking agency. For the call of the person who comes from this, I can think of ways to let some of them come to register and pay."
Zhou Feng understood and smiled and said, "This is really a good idea. You can write a few different types of marriage notices first, and I can polish it in the text."
Ouyang Zisu took out a few pieces of paper from his bag and handed it to him.
When Zhou Feng saw that she had drafted several sample drafts of the marriage notices, he immediately started to polish it and then handed it back to her.
At the same time, she was given 800 yuan, so that she could go to Funing Daily and Funing Radio and Television Weekly to publish it in the afternoon.
This time, Ouyang Zisu did not refuse, saying that these things should be done in a hurry and tried to publish them as soon as possible. Zhou Feng asked her to take a taxi to do business to save time on the road.
When he went to work in the afternoon, Zhou Feng thought to himself that Ouyang Zisu is not only beautiful, but also smart and flexible, and is proactive and quick to do things. He makes more money and asks her to be a salesperson. It seems that it is still very cost-effective now.
She has rich experience in matchmaking, which can help matchmaking agencies avoid many detours and reduce a lot of unjust money.
At work, half an hour before getting off work, Zhou Feng received a call from Ouyang Zisu, saying that the marriage notices published in the Funing Daily and Funing Radio and Television Weekly have been completed.
At the same time, a small advertisement was printed and placed in the matchmaking agency.
Zhou Feng was very surprised by her efficient work efficiency and told her to go back and rest on the phone. No advertisements from the matchmaking agency were posted, and there should be no business these days.
Zhou Feng called Chen Gang and said that he would ask him for help if he had something to do in the evening.
Chapter completed!