The sales volume of 300,000 units in a single month in the Chinese market does not seem to be much.

The number of pre-order purchases for Apple's new products can exceed 3 million within 24 hours after they are released.

As an electronic product with the lowest price that is almost the same as Apple's pro series, Futureverse's sales seem to be mediocre.

However, we must consider that mobile phones are daily necessities, but VR is not. Apple has been operating in the Chinese market for more than ten years, and Kechuang Future is just a newcomer in the VR industry.

Due to the higher price of Futureverse, it is obviously inappropriate to compare it with VR products such as Pico and Quest that cost around 3,000 yuan.

Even the PS5 is only half the price of Futureverse.

Data can explain a lot.

Global sales of PS5 in the first week of its initial release were 1.5 million units.

Taking into account Sony's long-term channel development, PS5 only has 500,000 more units than Futureverse.

The channel providers here refer to global channel providers. In the future, Kechuang can only build offline channels in China, and it will take time to build offline channels around the world.

Therefore, in foreign countries, Futureverse can only rely on online sales.

It’s not that I haven’t considered linking with rice’s overseas offline stores and selling them through rice’s offline channels.

However, considering that rice is priced on a cost-effective basis, consumers’ perception of brand quality is actually higher, especially in overseas markets.

Therefore this option was not considered.

Kechuang Future simply increased its advertising traffic on social media and found many digital bloggers to make review videos.

In the early stage, overseas investment was mainly through online channels.

The price of HTC Vive, which is much lower than that of Futureverse, is 799 yuan. In the three months after its release, only 100,000 units were sold worldwide.

The first step of Futureverse can be said to be a very beautiful one.

"The data is very good, and the sales volume for the week has met our expectations, but it is not enough."

“To build an ecosystem, just relying on the current number of users is still not enough.”

"We need to make good use of the existing number of players to promote the fission of word-of-mouth among the player group."

"I want to see futureverse become the hottest public topic on social media recently."

Li Miaomiao looked impressive in a suit at the internal executive meeting.

Zheng Li has already told her that Cheng Gang will gradually hand over the work in hand to her.

Li Miaomiao said that she is currently unable to take into account both sides of the matter. The brain-computer VR connection is a critical period in the early stage, and she cannot take into account the science and technology and biological side.

Zheng Li didn't give her time to explain, and asked Li Miaomiao to find a successor among senior executives:

"You can delegate power to your subordinates, and you just have to make the final decisions."

“There’s no need to do everything yourself.”

After Li Miaomiao agreed, he planned to find a senior executive based on this performance and let him do the overall management work for him.

Li Miaomiao continued: "I believe the production capacity can be maintained at a stable state by increasing money."

"At the same time, overseas offline channels need to be vigorously promoted. We cannot just have offline flagship stores in first-tier cities in other countries."

"Without the manpower to build a wider range of offline stores, we can use other high-end shopping mall channels and only sell experience products offline."

“Shopping is still done offline.”

Kechuang Future only has flagship stores in first-tier cities around the world such as New York, London, Lion City, and Paris.

I didn't expect the momentum to be so strong before, so I didn't consider rolling out offline channels to lower-level cities.

"Now that the sales volume has changed from our original one, the plan also needs to change, and short-term strategic planning needs to be done."

...

The popularity of Futureverse is not only that the games are selling well, but the VR live broadcast market is also booming.

The VR application specially developed by Bilibili has been launched in Futureverse’s built-in app store.

In the past, leather-covered anchors might have needed a layer of skin, but now they are broadcasting VR games and don’t even need a skin from the first-person perspective.

Station B has also specially developed 3D images for people who like to look at leather bags.

You can watch the live broadcast of the 3D effect of the man in the leather jacket, and you can also take a closer look. Of course, there is a minimum distance limit.

But the most popular live broadcast is "The End of Heroes", and Goose Factory has a good grasp of the needs of players.

Chicken-fighting games are a very mature game type, and there have been many successful cases.

Goose Factory combines chicken fighting with magical DND to create an excellent game balance and combat system.

Use the most traffic for promotion, and the game itself is enough to meet the needs of players.

"Assassin's Creed" and "The Legend of Zelda" are all gimmicks. To really play Futureverse, you have to watch "Armageddon".

This is a famous saying in the video of a certain fan up at Station B.

The most popular comment on the video's comments was not "just bad money" but "really".

The anchors who live broadcast "The End of Heroes" are the most popular ones.

Anchors can always accurately capture the direction of the trend, live broadcast Futureverse content, and receive official subsidies from Station B.

It is naturally very attractive to young anchors.

Hero's Doom provides two live broadcast modes: first-person perspective and third-person perspective for data streaming.

Many live broadcast viewers are not good at playing games themselves, but they are very excited to see the host killing everyone in the game.

Using the first perspective, this sense of substitution is even stronger.

The first-person perspective of games like LOL is not strong because you don’t have to operate it yourself and can look at your phone and do other things at the same time.

You won't feel like you are playing this game by yourself.

VR is different. After you enter the live broadcast room and switch to the first-person perspective, you can only follow the host to start his road to survival.

The sense of immersion is not that strong.

Especially like some specialized horror games on Steam, using VR to watch anchors play at night can scare you so much that your heart beats faster.

Brain-computer connected VR is not only popular for games, but the live broadcast ecosystem is also popular.

According to internal statistics, futureverse that has been activated has been used for an average of three hours a day.

The data level satisfied shareholders, and Goose Factory realized that it had made the right move again.

"How do you evaluate the futureverse, a science and technology company that has sold more than one million copies worldwide in its first week?"

"Thank you for the invitation. I can only say that Boss Zheng is terrifying.

Obviously, Kechuang’s future brain-computer connected VR will become a landmark product in the field of VR.

There are even digital products that hope to become milestones. If you lower the standards of milestones, it is already one.

Sales exceeded one million in the first week. If the reputation does not collapse in the future, there will not be much problem with sales exceeding 10 million for the whole year.

You must know that the annual sales volume of PS5 in 2022 will only be 15 million units.

The sales of 10 million brain-computer-connected VR devices will reach 100 billion RMB, and the service fees will not be less than 10 billion RMB.

Judging from the data, it can be said that the new entertainment ecosystem has been successfully created.

Users who spend 3,000 yuan on pico may not be willing to spend 300 yuan on a VR game masterpiece, but users who are willing to spend 10,000 yuan on Futureverse will definitely be willing to spend 300 yuan on a VR game masterpiece.

I hope that domestic game manufacturers will give more efforts to make a masterpiece. "Black Myth Wukong" has not yet been released, so we can directly consider using it on the VR platform.

The style of Black Mythology goes well with VR. When connecting a brain-computer to VR, you don’t have to worry about it not being compatible with the operating requirements.

The only thing I’m afraid of is that domestic brain-computer-connected VR will become a launcher for “The End of Heroes”.

Domestic game manufacturers did not have the confidence to compete with Goose Factory and gave up immediately considering that the risks were too high.

My friends who bought Futureverse may play other games out of curiosity at first, but after the three to five days of freshness wears off, most of them only play "Apocalypse."

I have to say that Goose Factory does have a good way of grasping the psychology of players.

For the three shareholders of Kechuang Future, the success of brain-computer connected VR is equally significant.

The moat of Science and Technology Biotechnology is getting deeper and deeper, and it is another representative product that revolves around brain-computer connection.

This is enough to prove its monopoly in the field of brain-computer connection. It will take ten years for other manufacturers to catch up. What about you: neurolink.

Now I want to know if brain-computer connected prosthetics can be included in this year’s centralized medical procurement, otherwise they will be a bit expensive.

The stock price of Kechuang Biotechnology still needs to rise. The moon is not the limit, and Mars can barely cope.

For Goose Factory, once is a coincidence, twice is luck, and three times is true strength.

It always feels like Goose Factory has seized the ticket to the new era and is the first to board the ship, waiting to see how the Internet giants will fight for it later.

With the ferry ticket in hand, I have the world. Goose Factory’s vision is indeed outstanding.

As for Da Mi, I can only say that I also want to have a junior brother like Zheng Li to help me show off and fly.

Where can I find a junior like this who can help me earn tens of billions casually? Tell me if you find him.
To be continued...