Jia Zhang, music director of Sizhu Yueting platform.

There is really nothing wrong with the ability to appreciate things.

His professionalism is indeed up to par.

Because most of what he analyzed and said to his subordinate Han Jing was accurate.

For this album, Linmu Studio, including Lin Yao himself, who initiated the planning, indeed did not attach much importance to the sales of the album itself.

Or to be more precise, it's not that I don't value it, but the purpose of releasing this album is not to make money at all.

The first purpose of Linmu Studio's release of this album is for players who want a purely exclusive version of the music.

After all, the live versions of the Forest Carnival and E-Sports Festival, although the effect is good, are really not suitable for backstage listening because the cheers are too loud.

If you just play music without pictures, it will look weird.

The second purpose, as Jia Zhang said, is precisely for the game "Call of Duty: Modern Warfare 2".

In Lin Yao's previous life in the game world, various special bonuses and limited editions have almost become an indispensable part of game sales.

As for why such a trend has formed, it is actually very simple. In addition to its strong marketing function, this thing also has a very special function, which is to prevent losses from the second-hand and pirated markets.

Special coupons and gifts will only be given out during the early stages of the game's release.

If players want to get the gifts of these special game versions, they need to purchase the genuine game at the beginning of the game.

In this way, it can more or less effectively reduce the number of customers lost due to piracy.

It can both market and retain customers.

Launching limited editions or special offers will of course become a trend.

but.

on the other hand.

As a gift, the bonus is free, so the cost itself must not be too high.

After all, the game manufacturers need to pay for this part of the cost themselves.

Once the cost is too high, it will easily be limited by cost and unable to be mass-produced. The number of players who will benefit will also decrease, making it less attractive and the marketing effect will not be significant.

What to do?

This brings us to one of the most popular bonuses inside and outside the industry - the setting collection and soundtrack collection.

This type of bonus has many benefits. The first is that it is closely related to the game. Players who like the game will most likely not resist it. The second is that the price of these bonuses is low enough. After all, the content itself is part of the game and does not need to be produced separately.

If it is an electronic version.

The cost is almost nothing.

Of course, in addition to this, there is also a special bonus for the advanced version, which is - bonus DLC such as characters or costumes.

This kind of bonus is also very useful.

However, this thing will bring additional burden to the development team.

The production team of Linmu Studio was really busy during this period and could not spare any time, so we had to give up.

In "Call of Duty: Modern Warfare 2", Lin Yao adopted the special method of setting collection and original sound collection.

It's just that she went a step further and added all the popular tracks at e-sports festivals and carnivals to the set collection and original sound collection.

The reason for doing this is, on the one hand, to effectively utilize the traffic of the e-sports festival and attract more players who watch the live broadcast of the e-sports festival, and on the other hand, it is to improve the 'practicality' of the electronic gifts.

The release of albums and the pricing and sale of albums are 'tools' to improve the practicality of electronic gifts.

If the album is released for free, if only a bunch of data files are given to players who purchased the eSports Festival version of "Call of Duty: Modern Warfare 2".

The appeal of the special version of "Call of Duty: Modern Warfare 2" will not be too strong.

In order to deal with this problem, Lin Yao adopted a compromise solution to improve practicality.

So sell albums.

It can be said that it is just for gaming services.

After all, Linmu Studio is a game company, and its focus is always on games.

Lin Yao never thought that the album would be profitable, as long as the production costs could be recovered or a small loss would be incurred.

That's OK.

You can make back the loss by selling the game

As for targeting ordinary users... to be honest, Lin Yao had never thought about it.

Because she also knows very well that live versions of music can be found everywhere online.

In this case, would ordinary users spend money to buy such an album without a well-known artist?

She didn't have much confidence in this.

So the user group she initially identified was the group of players who wanted pure music enjoyment.

As for the player base, to be honest... the 10,000 recommendation slots on the music platform are probably not as effective as an advertisement played during the e-sports festival.

After the album's advertisement was released.

Almost every player knows that Linmu Studio is going to release an album.

Album price, launch time, launch platform.

Players may know these things better than the staff of music platforms.

So when she signed the contract, Lin Yao didn't ask for the best recommendation position at all.

Because she felt that everyone who should know probably knew it.

She really doesn't want to waste too much time on music platforms.

With this time, she might as well think of one more publicity plan...

And Jia Zhang, the music director of the Sizhu Yueting platform, was so careless because he understood Linmu Studio's strategy, and moved the recommendation weight of 'Linmu Studio Game Music Album' back, and dared to use his ten

One-year career guarantee with subordinates...

Because Linmu Studio releases albums not just to sell them for money! And they can’t sell them even if they want to!

but......

Music director Jia Zhang overlooked a very important point.

That is... there are really many players who have played Linmu Studio games!

As young as 3 years old (parent-child games like "Bo"), up to 50 years old!

There are players of all ages.

And across all walks of life...

As for Linmu Studio’s games, apart from the gameplay.

CG, music and art style...are also highly praised.

Not to mention the art style and CG.

If the music was not good, the closing ceremony of the Forest Carnival would not be so well received...

This chapter is not over, please click on the next page to continue reading! Music is another beautiful expression of sound.

The threshold for contact and appreciation is much smaller than that of games. A good piece of music can resonate and inspire others to spread the work.

The middle-aged man who owns the record store in a small alley in the capital is a very typical example.

And such an example.

In fact, after the release of 'Linmu Studio Game Music Album', there are many...

It may take some time for the album to gain momentum.

But there were many people who heard the song that night, more than expected.

There are gamers here and ordinary users who never play games.

There was a college student lying on the hard bed in his dormitory, listening to the theme song of "The Witch" and recalling the memories of playing the game.

There was a female white-collar worker sitting on the bus just after get off work. While listening to "Highway" sung at the Linmu Carnival, she was surprised by the quality of this album that she accidentally found on a music platform, and at the same time she was saddened by the lyrics.

There was a young man who was walking on the street with his friends. He was listening to "Another One Bites the Dust" while taking steps that deserved a beating.

There are ordinary migrant workers walking on their way to get off work. While listening to the game theme song in the album, they open their hands to face the wind and begin to enjoy the rare freedom...

These people are of different age, status and occupation.

But they are all enjoying the same album at this moment. And it will be later.

The middle-aged man who showed up at Fogg's record store also returned home.

He opened the door, took off his coat, thought about it, and did not rush to take a shower. Instead, he sat in front of the computer and opened the Sizhu Yueting platform.

Then, he followed the record store owner's prompts. After hesitating for a moment, he entered "Linmu Studio Game" into the search box with the mentality of giving it a try.
To be continued...