Please subscribe, please give me a monthly pass~

………………

A black Mercedes-Benz sedan was driving on the North Fourth Ring Road in Beijing.

It is inconspicuous in the traffic flow of Beijing.

There were two people sitting in the back row.

Lei Jun, who was wearing a black POLO shirt and jeans, and Lin Bing, who was also dressed casually.

The car was quiet at first.

Probably just after transitioning to North Fourth Ring East Road and passing under the Anhui Bridge, Lin Bing slowly said: "We changed so many plans last month, Mr. Lei, are you really sure?"

Lei Jun looked calm and said gently: "Mr. Bin, we should trust Mr. Fang's acumen for the market."

"I understand, that's why I want to know what you are thinking." Lin Bing sighed lightly.

"The original plan was to accept orders and sell online in batches after next year. Now it is so far in advance. If the order volume is not enough, the production capacity cannot be stopped and the inventory pressure will be very high."

Lei Jun thought for a while and said seriously: "Before December, I had been thinking about inventory and the balance point of sales;

Even before December 13, I didn’t change my original plan, and Mr. Fang didn’t even try to convince me.”

At this point, Lei Jun paused: "But it's different now. If there is such a foundation, I still can't make a market plan that requires certain risks. I think starting Xiaomi has failed!"

"Mr. Fang is right, Xiaomi 1 should not become the second M9."

Lin Bing pushed up his glasses: "Okay, I may be a little too worried. Although Mr. Fang is not here, you should really trust his vision. He is a born big businessman."

Lei Jun said calmly: "Don't worry, there is only a 1.7 billion production payment risk, and we have also negotiated a third batch of production installment payment agreement. As long as the pre-sale results are acceptable, everything will not be a problem."

After a pause, Lei Jun emphasized: "If you don't seize some opportunities the first time, it will be difficult to seize them again in the future."

Lin Bing: "I believe Mr. Lei."

Lei Jun smiled: "Mr. Bin, actually Mr. Fang gave me a reason to make up my mind. The New Year is coming soon, and the buying enthusiasm in the general market is rising. On the contrary, most people will be out of money after the New Year. "

"In Mr. Fang's words, this is a year-round pretense demand that everyone who works outside the home cannot refuse."

Lin Bing: "..."

"..."

During this period of time, many senior executives within Xiaomi have been under great pressure.

Not just Lin Bing, but also other co-founders.

Lei Jun...

Lei Jun is actually similar.

But he has his own sensitivity towards business.

The pressure comes from huge production inventory risks.

Taking January 4th as the dividing line, two production contracts were signed. The first one has been paid in advance, totaling 680 million.

Of course, Xiaomi cannot afford this money now.

The bank has settled the bulk and has a small amount of lending.

The second payment will be made on the afternoon of January 4th, totaling 1.02 billion.

The risk is that no matter how good the sales performance is after the launch, the second payment will have to be sent to the foundry.

Otherwise, it will cause a breach of contract, and the amount of compensation for breach of contract will be exaggerated.

Xiaomi's original plan was not like this.

In June, we started to discuss the supply chain and officially prepared to make smartphones. Xiaomi had many internal meetings.

Without exception, they all follow the PPT conference mode.

The process is: first publish, then open reservations, negotiate production contracts with OEMs based on orders, and finally put them on sale.

This means that we are not taking too many risks, but we are not empty-handed.

If the production contract is negotiated based on the order volume, the inventory pressure will be very small.

Lei Jun has his own ultimate understanding of inventory and what he should imitate. This path is relatively stable.

But in the end...

About half a month ago, Lei Jun changed his mind.

Accepted some of Fang Nian's proposals.

This is related to many factors.

For example: Meizu M9 is still sold out today.

For example: Lenovo, ZTE, Coolpad, Juchang and other companies have put into the market small facelift models equipped with the native Nuwa system, and the sales are pretty good. Lei Jun heard the news that these companies intend to release the second batch.

For example: before the Spring Festival is indeed the peak shopping period.

For example: Human beings have the greatest need to show off.

There is another core element. Lei Jun also hopes to seize this opportunity to make Xiaomi grow faster.

After all, Lei Jun is also ambitious. If he didn't have ambition, why would he start a business after the age of forty when he was already successful?

The other thing is...

Nuwa Laboratory gave too much.

Even if it is based on the basic morality of business cooperation, Lei Jun is not willing to live up to Fang Nian's efforts.

Of course, with a risk of more than one billion, Lei Jun's confidence is not only due to his personal connections and market confidence.

besides……

Chat lightly.

This instant messaging software, which has adopted many of Fang Nian's suggestions, has become even better.

In addition, after thinking deeply, Lei Jun thought that he needed to give it a try.

At least……

You should also find the passion that entrepreneurship should have.

Passion is something that sometimes needs a little stimulation.

What is this kind of stimulation called? It's called... risk.

How can you see better scenery without walking a little tightrope?

…………

In the afternoon, there was a buzz of people outside the D·PARK club at the 798 Art Center in Beijing.

The three inner and outer floors were all packed with people.

Lei Jun, Lin Bing and the staff were a little stunned when they arrived.

Xiaomi’s scheduled press conference was completely surrounded by crowds of people.

As the keynote speaker, Lei Jun tried several times but failed to get in.

In the end, Lin Bing had no choice but to call her colleagues. After a lot of trouble, Lei Jun finally entered the venue.

With 5 minutes left before the start, Lei Jun couldn't even sit still, and Li Wanqiang hurried over: "There are too many people here. If we continue to squeeze in, we might get into trouble. Let's start early?"

Lei Jun, who had experienced the heat of the scene, thought for a moment and nodded in agreement.

then……

The press conference scheduled to start at 2:30 was moved up 5 minutes.

On a mobile phone call page with a photo of Lei Jun himself and a burst of call ringtones, Lei Jun, wearing jeans and a black Polo shirt, hurriedly walked onto the stage.

Lei Jun waved, and the audience cheered enthusiastically.

After a while, Lei Jun smiled and said: "When I walked to this venue just now, I was deeply shocked in my heart. I saw many friends and many fans who support us. Hello everyone."

"I would like to say sorry to the fans who are still queuing outside. I really didn't expect so many people to come. Thank you all."

"..."

After a greeting-style opening remarks, the Xiaomi press conference officially began.

"In this new era of smartphones, I am an enthusiast myself..."

"..."

Lei Jun talked about the history of mobile phones and what a smartphone should look like now.

Mandarin with a Xiantao accent is not that standard.

Many people in the venue listened attentively.

"Xiaomi Company is actually the dream of seven old men. We founded Xiaomi Company on March 22 last year..."
To be continued...