Chapter 721 Crazy Expansion (14)
Nie Qian's face turned a little red when she spoke. She already knew how much Fang Zhiqiang disliked her outside of work. Especially after that night, she always felt unconsciously embarrassed when she saw Fang Zhiqiang again. This
This time it was a last resort. You should know that usually unless Fang Zhiqiang calls her for something, she will almost never take the initiative to find Fang Zhiqiang.
Not only Fang Zhiqiang, but Liu Yan was also stunned. She looked at Nie Qian, but besides being a little embarrassed, she was still very calm. She didn't think anything bad would happen; besides, even if Nie Qian
She really wanted to cause something, and if the situation couldn't be settled, it wouldn't be Fang Zhiqiang's fault. So she hugged her own information and simply left behind Chen Qinghe.
Fang Zhiqiang was stunned at first, but he still had a business-like attitude: Okay, come to my office.
Nie Qian followed Fang Zhiqiang into Fang Zhiqiang's office and closed the door. Then she sat opposite Fang Zhiqiang and handed the information in front of her to Fang Zhiqiang. Her face was still a little red, but her tone was very calm.
:That’s it, Mr. Fang, it’s about opening a store
, I have some ideas. I was originally going to discuss it with you when the time is right. But just now you said that you would ask Minister Chen to open the store as soon as the decoration is completed and the store is open for business. So I think it is better to tell you in advance. If you
If you agree, I will improve it.
With doubts, Fang Zhiqiang flipped through the information Nie Qian gave him, and saw eye-catching titles on every page: Analysis of advantages and disadvantages of opening a unified store, marketing activities about opening a store, construction of new self-media platform and business promotion
, promote store opening activities, celebrity spokesperson activities and effects through multiple channels.
After taking a look at it, Fang Zhiqiang was immediately interested. Nie Qian's information was quite detailed and complete, and what she proposed was that eleven stores would open on the same day. Fang Zhiqiang had not considered it before
At this point, what he was thinking about at the time was to get ahead of Huiyi and occupy the market as early as possible. The day he could open the door earlier would be a day. Only cooked ducks can't fly, and it was also to save costs. Needless to say, Chen Qing and Liu
Yan and the others think so too.
Nie Qian's idea can be said to be unique. Her reason for doing this is that if she can open eleven stores at the same time, if it can be coordinated with effective publicity, it can have an explosive effect; plus Jiajia already has seventeen stores
, also participated in the opening ceremony of the new store. With so many stores covering basically the whole city of Shanghai, this is undoubtedly the most effective way to bring the Jiajia brand to the market and the public. It is the utilization and amplification of the brand effect.
It also lays a solid foundation for the next step in occupying the market.
As for costs, Nie Qian fully considered the current situation. Her information included Chen Qinghe’s investment plan. Her information included the five stores that Chen Qinghe had identified. According to this measure, in fact,
There is no need to wait long for several other stores. With the brand effect and long-term
From the perspective of interests, this loss is negligible. In order to enhance her persuasion, Nie Qian also attached a table detailing the approximate loss of each store opening one day late, and also summarized the losses once the store opened one day late.
How many benefits will it bring if a home becomes the number one brand in the market?
Fang Zhiqiang nodded secretly after reading it. From this information, it can be seen that Nie Qian had ideas, and he was not reckless. He made it after careful and thorough investigation and summary; he scrolled down again, and Nie Qian also listed a few
People's livelihood news platforms include TV stations,
As well as contact information, fees, etc., it seemed that Nie Qian had already discussed it with them. What surprised him most was not this, but Nie Qian's proposal to build a self-media platform. This is not new.
When Fang Zhiqiang was in Senmei, he served as Wang Xia's country manager.
To celebrate the event, I thought of using WeChat to promote shopping mall activities. After all, this is the era of widespread self-media, but what Fang Zhiqiang didn’t expect was that Nie Qian’s information also included links to Jiajia Fresh’s Weibo and official accounts, as well as
There are several accompanying pictures, which are content from Weibo and official accounts.
Rong. Fang Zhiqiang took a look, and found that they all had a very humorous tone, coupled with some very funny and vivid pictures, including the Jiajia Fresh Food Market's stores, products, etc., which were very novel, and there were also numbers of fans and growth underneath.
The situation, it can be seen that the momentum is actually quite good.
Fang Zhiqiang was surprised. He raised his head and looked at Nie Qian: Is this the work of the General Department? Why didn’t I know? He said, picked up his phone and started searching for this Weibo and public account. After following it, he clicked in.
Now, basically every message is
The pictures and texts are vivid and humorous, coupled with wonderful pictures, and also equipped with the Jiajia Fresh watermark 1ogo, as well as some food instructions and finished product pictures. Many people commented below: There is one next to my house, and my mother said it is the best dish.
Bought it at his house.
The editor is great, and he does his job with great care.
A conscientious seller, it is said that you can also order takeout.
Fang Zhiqiang scrolled to the bottom and found that the earliest news was some time ago, which means that both of them have been operating for a while. The recent news is also quite frequent, and as the boss, he actually
Not knowing at all.
Nie Qian blushed a little, but said calmly: I came up with this accidentally years ago. At that time, I originally wanted to build a website to promote the company in conjunction with the food delivery platform, but it was more professional and troublesome. Nowadays, self-media is popular
, basically no cost
, the audience is also wide, so I will give it a try. Because I am not too mature and I am still in the exploratory period in this aspect, so I didn’t tell you that I am still trying. Regarding this store opening, my idea is,
If eleven stores open at the same time, then some corresponding comparisons can be made
Attractive copywriting, combined with store opening activities, put some publicity and warm-up on our platform, and then we can design some activities to cooperate with the local larger self-media platforms for promotion. For example, you can receive some gifts after transferring to Moments and collecting likes.
Or a membership card or something like that?
It is currently the most common, lowest-cost and effective marketing method. It will quickly promote our new store and the entire company. However, I haven’t thought about the specific activities yet, and I am in a hurry today. If Mr. Fang thinks it is okay, I will come back.
Let’s make another one more detailed than this one.
It can be said that this incident was completely unexpected by Fang Zhiqiang. After all, he was a former lover. He had a certain understanding of Nie Qian and his mental ability was actually very strong. His performance since joining the company has proven this. But out of
Chapter completed!