Chapter 857 Returning to Sammy (12)
What we need is an activity that is creative and can actually bring customer flow and popularity to the entire mall. This is the most important focus of our activities. It must be an activity that is creative, refreshing and can bring a large amount of customer flow.
After the Simi incident broke out, business declined sharply and the passenger flow was gradually decreasing. The most urgent task was to restore popularity and customer flow, so Fang Zhiqiang did not specifically force the turnover and profits. In his opinion, if there was a successful activity that made everyone re-recognize Simi's image and status, the long-term benefits that could be brought far beyond the turnover of one or two days.
The difficulty of this event is not too high, because the current traffic of Huayi is also declining seriously, even worse than the previous situation of Senmi. How to take this opportunity to stimulate customers' desire to consume and guide them to become Senmi fans depends on your performance. In order to encourage them and relieve the previous pressure, Fang Zhiqiang said this.
Okay, let’s start now, speak freely, and any outrageous ideas, as long as you can think of them, we will reward them according to the old rules. The assistant is responsible for recording. Fang Zhiqiang patted the planning director on the shoulder and said to everyone: I’ll hand over the task requirements and methods. Now I’ll go through something else first, and you will discuss the same way as before, and then sort out all the ideas, and we will discuss the specific plan at that time.
The Planning Minister suddenly became anxious: Fang Zhu, you can't leave this... Mr. Wang originally said that this project will be left to you to command, and I can't interfere with it.
What's wrong with the affairs? Fang Zhiqiang smiled and said, "You're thinking too much. I'm a special administrative assistant. I've done planning before, so Mr. Wang asked me to come and mention it. You are still responsible for the specific matters. Don't forget your identity. You are the planning minister. This is your responsibility. I just provide a feasible method. You can try to interact with them in this way, so that everyone's thoughts collide together. Three cobblers are better than Zhuge Liang. Everyone starts brainstorming together. The effect will definitely be better than one person's responsibility. I've tried it before, and the results are quite good. You can also try it in the future.
The planning minister was very grateful. He didn't know Fang Zhiqiang's background at first, and he was worried that his position would be threatened when facing a great enemy. Fang Zhiqiang's attitude also made him feel relieved. Besides, if he succeeded, he would have to make a contribution. Seeing that others had already started discussing with a smile, he also put down his airs and sat aside to listen to everyone's discussion.
After Fang Zhiqiang came out of the Planning Department, he still didn't have much confidence. Time was very tight. In addition to the brainstorming of the people in the Planning Department, he himself was even more eager to do something for Wang Xia.
After thinking about it, Fang Zhiqiang walked into the mall. He is now very alienated from Senmei. Although his participation over the past few days has allowed him to re-master a lot of data, it is better to experience it on the spot and more straightforward and profound.
There are not many people in the mall, and compared with the past, it can be said that it is too depressing. On the one hand, it is because it is just an ordinary working day, so there will not be too many people visiting the mall at this time. More reason is because of the previous crisis of Simi, the image in the minds of customers has not yet recovered.
I believe that Huayi's situation will be even worse at this moment. However, Fang Zhiqiang was not happy about it. On the contrary, he was very anxious. Huayi's crisis did not bring much change to Senmei, and did not attract customers to return to Senmei's embrace. After all, the shopping and consumption channels are too diverse now. Online shopping, overseas purchasing agents, and overseas travel buying, too many ways are impacting traditional stores and shopping malls, especially high-end shopping malls such as Senmei and Huayi. This time, He Huaqing's guidance and the war initiated by Huayi can be said to be both sides. If there is no good activity to attract customers back, then this is just the beginning. There will be many people turning to the arms of other shopping channels. Fang Zhiqiang has no doubt about this.
With anxiety and thoughts in his heart, Fang Zhiqiang walked to the cosmetics floor and saw Aini's counter from a distance.
Fang Zhiqiang has a very unusual impression of Aini, because Wang Xia used him to collaborate on Aini's brand to win the counter brand. And according to Wang Xia, this brand is very unusual. Therefore, Fang Zhiqiang is also very careful about Aini.
Fang Zhiqiang has no idea about cosmetics at all. He never uses these things. He always thinks that it is too sissy for the masters to discipline him like this, so he also said the same when he chose a new brand.
But at this moment, there are still many customers in front of Aini's counter, which is much more lively than other counters and floors. Fang Zhiqiang read a report saying that the more economic downturn, the more money a woman spends on lipstick. It can be seen that love beauty is a nature that women will never erase at any time. It also proves that cosmetics will play a very powerful role in promoting the economy.
When Fang Zhiqiang thought of this, his eyes lit up, and he felt that it was necessary to put some effort into this.
Wang Xia, can you find a report for me, about the sales share of Senmei's cosmetics, the proportion of customers, the sales and customer comparisons during the event, and also the customer information. It is best if the information on Huayi has been leaked? If there is any, prepare Huayi's, and I will use it later. Fang Zhiqiang immediately called Wang Xia.
Oh, you are not afraid of becoming a sissy? Why do you think of studying cosmetics? Wang Xia asked strangely, but she quickly ordered her assistant to prepare these materials because she knew that Fang Zhiqiang would not cause trouble for no reason. If he wanted these materials, he must have his intentions, and maybe it was a very good idea.
What a sissy, please respect this great cause that allows humanity to continue to improve on the road to pursuing beauty. Fang Zhiqiang looked at the slogan of a counter and said angrily. I am planning a good event quickly.
When Wang Xia thought of his hard-working look, even the cosmetics that he usually stayed away from the most, she immediately felt soft and her voice softened: I know, thank you. Are you discussing with them in the planning department? Are you going to do a work in the cosmetics counter?
Chapter completed!