Wang Xia was so angry that she almost rolled her eyes, and said angrily: This is a free trial, not for sale.

Fang Zhiqiang looked at the exquisite box with a pity on his face. He could feel that this small box was definitely expensive. He could tell just by looking at the packaging. Thinking of this, his eyes suddenly lit up and he asked the shopping guide: "Who are you?"

Don’t you always get such gifts when selling things to customers?

The shopping guide saw that although his mouth was filled with silky taste, he came with Wang Xia. Naturally, he did not dare to neglect, and said with a smile: Yes, usually we will prepare trial packs to be given to customers along with the products. Because everyone’s

Skin conditions are different. Customers can use the trial size first to feel the skin's acceptance of the product. It also has the function of a travel size, making it convenient for everyone to carry when traveling.

Fang Zhiqiang couldn't wait to ask: Does it mean that all cosmetics and toiletries product counters are like this?

Upon hearing this, the shopping guide knew that he was a straight man who would never buy these things for girls, but he still nodded with a smile: Yes, it's all like this.

Okay, thank you, thank you very much. Fang Zhiqiang said very excitedly.

After the two people turned around and left Aini's counter, Wang Xia said in confusion and annoyance: You should ask me the question just now. Do you know how many samples they gave me in my drawer? I don't even need them.

Finally, every cosmetics brand will give away some extra samples. This is an old rule. The samples can be given away to others to promote them.

Wang Xia said, looked at Fang Zhiqiang, and asked the key point she wanted to ask: Have you come up with any ideas? I can tell by the sleazy look on your face that you definitely have an idea. Hurry up and tell her. She

He urged Fang Zhiqiang impatiently.

After a few days of daily interaction, plus the fact that we are now in a store, there is no constraint and embarrassment when the two of us are alone, and we are also busy with business, so everyone is naturally relaxed a lot.

The mountain man has his own clever plan, which he keeps secret for the time being. Fang Zhiqiang plays it off to whet Wang Xia's appetite.

Wang Xia was so angry that she stamped her feet: Hey, are you annoyed? Is there anything you can’t say to me?

Didn't you always care about the results before and never care about my plans?

Wang Xia said confidently: This time is different. This is the most important time, so I must ensure that your plan hits the mark. It must be strong, reasonable and complete.

In fact, she just couldn't control herself now, and instinctively couldn't help but care about all Fang Zhiqiang's actions.

However, this reason is very reasonable, and Fang Zhiqiang has no way to refute it, so he can only say: I say it as if it doesn’t matter which time. It’s not that I want to hide it from you, the main reason is that I haven’t thought about it yet, and I have to talk to the planning department again

Improve your communication, and there are so many categories and areas in the mall, you can't just rely on cosmetics. I'll look at other areas. I'll find you later to get the information.

As Fang Zhiqiang said, he didn't care about Wang Xia at all, got on the elevator and went to the women's clothing area on the second floor.

Wang Xia looked at Fang Zhiqiang's serious and busy look and couldn't help but smile, with a bit of sourness in her smile.

Fang Zhiqiang walked around the entire mall and had a comprehensive understanding of Sammy's current situation. To be honest, the scene he saw in front of him made him frown. It is now the season change, and the clothing category is basically ready.

After the replacement of spring clothes and the introduction of summer clothes, coupled with the crisis at Sammi some time ago, when Wang Xia was forced to suspend her job, He Huaqing directly asked these shoe and clothing brands to offer discounts. What Fang Zhiqiang saw was that there were discount and seasonal clearance signs hanging everywhere.

It is one of the best international brand shopping malls in Shanghai, but it is suddenly turned into a street stall with a huge price reduction. It gives people the feeling that Sammy's image has suddenly gone down, not to mention that the proportion of shoes and clothing is also very high.

Fang Zhiqiang suddenly frowned. Do you expect to turn around in this situation? If you don’t change, you will definitely lose.

Fang Zhiqiang returned to the office with his previous thoughts and the problems he was facing at the moment. The information Wang Xia had asked his assistant to prepare before was also placed on his desk, and he studied it carefully.

After Fang Zhiqiang finished reading the information and had a good idea, he saw that it was almost time to get off work again, but he was worried about completing the plan early, so he hurried to the planning department again.

I may have to work hard for everyone today, and I probably have to work overtime. I just went to the mall, learned about some situations, and had some ideas. I came over to discuss it with you. Fang Zhiqiang said with a helpless smile, but you know, food management

Take good care of it. If another plan is introduced, I will apply to Mr. Wang. As long as your activity plan can create unprecedented intensity, the bonus this time will definitely be unprecedented.

The people in the planning department were all impressed by Fang Zhiqiang. In addition, there must be brave men under heavy rewards, and working overtime was indeed not a problem, so everyone gathered together to discuss it with great interest.

Fang Zhiqiang talked about what he saw and learned at Aini: I studied the customer groups of us and Huayi, and found that high-end customer groups do account for the majority, and young people, because most of them

Their spending power is limited, so the proportion is low, but their desire to consume is still very strong, so I am thinking about how to stimulate this part of the customer base and make them become our loyal customers, which is to expand our customer base. The most important thing is to expand our customer base.

What's more, the young customer group can boost our popularity, which is what we need most at this stage.

I will first give you an idea, and then each of you will actively put forward your own ideas. Again, there is no good or bad. Only when everyone's thoughts collide together will sparks of wisdom be produced.

I was in the mall today and saw some young people who wanted to buy high-end products, especially cosmetics, but the high prices were prohibitive. But we all know that women are the most powerful consumer group, and cosmetics account for a very large proportion.

A category. So I think that each brand has its own samples, trial products, and trial packs. We can combine these things into the shape of a gift box.

I think there will be many young girls who will like to buy it, because compared to formal clothes, this kind of small experience gift box is more cost-effective and easier for them to accept. And once they have the experience of using it,

They will have a more specific knowledge and understanding of the product. As long as the product is really good enough, it will definitely attract many customers to buy formal wear in the future.
Chapter completed!