Fang Zhiqiang immediately checked the sales volume. The monthly sales volume of this one product alone has reached an astonishing 12,000. Moreover, this seller is also very cunning. He set the postage very high, 20 yuan, but three pounds of free shipping, which means

With the minimum quantity, everyone will buy at least three kilograms, which is equivalent to a minimum of 36,000 kilograms. According to Fang Zhiqiang’s estimation, there will still be a profit margin of about 10%, which is a profit of about 70,000 yuan.

This is indeed difficult for traditional entities to do. Fang Zhiqiang now has dozens of stores across Shanghai. Together, he can easily sell this amount every month. However, he has to realize that the current online sales of fresh food

Sales are just the beginning. With such strong price and convenience, it is unknown how many customers it will eventually attract.

Fang Zhiqiang is certain that online sales of fresh food will gradually increase, and may even be on par with traditional stores. But the more he learns about it, the more he discovers that there are many problems and difficulties. Even Fang Zhiqiang himself lights up a cigarette.

I couldn't help but wonder: Is this path feasible?

Judging from the data and reports continuously submitted by the marketing department and other departments, it is the same situation. Jiajia has indeed occupied the forefront in the field of fresh food in Shanghai. But once it is put online, it will compete with so many merchants across the country.

There is almost no advantage in competition. In particular, many traditional merchants have been keenly aware of business opportunities and potential crises, and have begun to build their own online platforms. In front of them, Jiajia is even weaker to the point of insignificance.

Even in a small regular meeting, when there were only Fang Zhiqiang, Liu Yan, Nie Qian and Chen Qinghe, Chen Qinghe took the report, hesitated for a long time, and couldn't help but ask: Mr. Fang, who are we?

I don’t need to think about it again. I also think that online is a good opportunity, but the corresponding investment is too big. Our current strength is far from enough. We will face serious problems with funds, personnel, and venues.

And our actions are too hasty. The online market is ever-changing, even more so than the traditional market. My idea may be too conservative, but I still tend to wait until the company's development becomes more stable and its scale and profitability are relatively expanded.

to be able to withstand crises and risks. At the same time, we ourselves also use this as a buffer period to strengthen our own strength, deepen our understanding of this area, and then take the initiative to challenge.

Liu Yan also nodded. She agreed with Chen Qinghe's point of view. As the person in charge of finance, she mainly analyzes from an economic perspective, but the current situation is also very grim: From the marketing department and the purchasing department, I was given

Report, I have done corresponding budget analysis for several models, but the results are not optimistic. For example, establishing a unified warehousing base and then conducting unified distribution

For this plan, which is relatively the least investment, it is necessary to build at least ten purchasing bases first, plus a large warehousing center, and modifications to ensure the display of goods, as well as the convenience of sorting and packaging.

It's another huge expense, especially to configure a full set of cold and fresh equipment, plus the increase in personnel. I calculated that the initial investment will be nearly 4 million. The later investment will be nearly 4 million.

Transportation, maintenance, logistics, and labor will all be a large ongoing expense, but it is difficult to achieve a balance between sales and inventory. Not all stores will have a good result when they first log on to 6 Online.

The origin is unified into the warehouse. If our initial inventory is too high and sales are difficult to keep up, even if there is cold storage, it will be difficult to ensure freshness. At the same time, large quantities of inventory will

It is also a considerable test for our capital chain. But if the inventory is too low, then later allocation and purchasing will affect the arrival and delivery time, and the customer experience may be seriously reduced. And for online store customers

Experience and evaluation are definitely a matter of life and death. A few bad reviews will lower the score of the entire store. I think we really need to consider it carefully.

The only one left who did not express his position was Nie Qian. Fang Zhiqiang looked at them and said: So what everyone is saying is that today we are not discussing how to do online, but whether to do online or when.

At what level have we developed before we can go online, right?

Chen Qinghe said directly: Yes.

Liu Yan didn't say anything, but she nodded. It seemed that their opinions were very unified, that is, they were opposed to entering the online market now.

It looked like I was wasting a lot of time again. What I didn't expect was that everyone would go back to the original point after a round of research, and even planned to stagnate. Fang Zhiqiang sighed, but did not say a word of blame. After all, this was all with him.

People who conquer the world together, including Liu Yan, are just like his sister. They don’t want him to advance bravely and cause themselves and Jiajia to face greater crises. In their opinion, they just want him and Jiajia to be more mature.

, which is also more powerful.

Let me tell you my opinion. I can understand your thoughts. Judging from the current trend of Jiajia, it is almost moving forward smoothly. It can be said that as long as everyone continues their daily work step by step, it will be easy.

Life is good in Songchi, and the income is not bad. That is the case now, but what about next year, and the year after that?

I can even say that there is no need to wait for next year at all. I estimate that in about half a year, you will feel unprecedented pressure, reduced sales, declining turnover, and loss of customers. Because when any industry newly emerges, there will be

There is a period of crazy expansion. Looking at the current development momentum of online fresh food, it is only the beginning. In half a year, it will probably spring up like mushrooms after a rain, and it will boom. At that time, our life will be very difficult.

Fang Zhiqiang looked at them and said slowly: Our current stage is the same as when we decided whether to further expand, open the remaining branches at once, and give Huiyi a try.

The situation. However, Huiyi’s current opponents are simply incomparable, because what we are about to face is the challenge of all online stores.

The situation we and Jiajia are facing now is like being thrown on the shore, and the powerful Internet market is an endless sea. If you jump in, you will drown. If you don't jump, if you stay on a stable shore, you may be thirsty.

die.

Fang Zhiqiang concluded: That’s all I’m saying, you should think again about whether you want to do it online.

In fact, when he said this, he had already made a decision in his heart. Regardless of everyone's objections, even if he loses everything in the end, he will do it. Fang Zhiqiang has always lived a very confused person, without any ideals and
Chapter completed!