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Chapter 273 Adidas.SH95(2/2)

Before Nash went to Phoenix in history, he was already very strong.

...

The Mavericks encountered a wave of injuries before entering February, and the team's record fluctuated.

However, this is very common in the season. Before the All-Star Game, their record was 39 wins and 9 losses, and their record was still top of the league.

Therefore, Old Nelson has become the head coach of the Western Conference All-Star Game for two consecutive years.

Old Nelson's face was flushed, nothing else mattered, the important thing was to continue suppressing Popovich.

And this time, three of the Mavericks were selected, as well as his former favorite Nash.

If he had a few words to talk with Popovich, he would definitely be able to kill his opponent in seconds.

For example: "Congratulations, Duncan finally started this time."

For example: "If I had known that I had asked Nash to leave Dallas early, I would have delayed him from becoming an All-Star."

Or: "I really didn't vote for Bodilloga, you won't vote for him, are you?"

However, with Popovich's "intelligence", the possibility of All-Star Weekend appearing in Atlanta on the weekend is slim.

...

As early as December this year, Adidas people invited Sun Hao to design his second signature sneaker.

At Sun Hao's suggestion, this signature sneaker has added Chinese elements.

Of course, it is not the ugly and handsome guy like Jayne, but the Chinese character elements are added.

Of course, it is not the kind of word Hao that is separated by one left foot, one day, one day.

That kind of person is not ugly or handsome, but low-key.

Instead, the Chinese character "Sun" was introduced.

Sun has many stories, but for Chinese people, the first thing they think of when they pick out this Chinese character alone is definitely the monkey.

The monkey who was shocked and feared nothing.

This is very consistent with Sun Hao's temperament in the NBA.

His three-pointer was like the golden cudgel, piercing everything.

Also, Sun Hao and his Mavericks have been challenging those powerful people, first the Spurs and then the Lakers, which is also very similar to the monkey's experience.

In order to strengthen association, the background of Sun's character is to fly away the clouds and a looming golden hoop.

This is a signature sneaker with Chinese characteristics.

Adid...of course not stupid.

They decided to count the sales of the last year's model.

The consumption level of Chinese fans is far higher than they imagined.

This sneaker is named Well, after Sun Hao's abbreviation and his jersey.

Because of Sun Hao's unique jersey number, the name of the shoe is also quite unique.

And like last year, although Adidas designed this sneaker earlier than last year, they were officially launched before the All-Star Game.

After the success of last year's marketing strategy, Adidas already wanted to launch Sun Hao's signature sneakers in the All-Star Game.

Of course, this approach has also attracted some complaints.

Among them are fans and stars.

Because Adida is completely trying to push Sun Hao as the top player!

Sun Hao, after all, he is only in the third grade!

Especially Kobe and McGrady.

Dongmaixico is now the hottest star in the NBA league.

But this is the different perspectives of sneaker sponsors and fans regarding players.

The sponsors are businessmen, and they are looking at sneaker sales.

Sun Hao's first signature sneaker sales last year have already surpassed Kobe and McGrady, and with the emergence of Dallas this year, it has even widened a lot.

There is no way, China may still have room for improvement in other aspects, but it is just that there are many people.

Sun Hao is the most shoe-selling defender, which has not made others lose their minds, and it is because the domestic Internet information was not very developed in this era.

But I can personally see how much room for Sun Hao’s sales to increase, so he would do that with his toes.

Even some optimistic senior executives are looking forward to Sun Hao's shoes being able to become independent in the future and become a sub-brand that can compete with Nike AJ.

Of course, it will take some time to get away from those, but it won't be too far away.

Like last year, Adidas pulled McGrady and the others to be the Green Leaf in order to promote Sun Hao.

McGrady continued to show [Emotional Intelligence] and was very dedicated to chatting with Sun Hao.

He even talked with Sun Hao about the possibility of the two playing together in the future.

Although some are wild, everything is possible.

If we can really cooperate with McGrady at his peak, it will definitely bring fans to a new level.

But Kobe is not McGrady, and the differences in their personalities are also reflected in the event.

Kobe basically has no smile.

He even competed for the King of Los Angeles, and he didn't turn against Adidas's top card because he had a good private relationship with Sun Hao.

The contract between Kobe and Adidas will expire next year, and it can be foreseen that there will be a bloody storm.

However, Kobe's attitude did not affect the launch of Sun Hao's new shoes.

This sneaker full of Chinese elements exploded at the moment of its debut.

Needless to say, this pun "Sun" plus the unique new logo and Adidas' latest sneaker technology.

Like the kb8 in history, it is destined to be a classic sneaker when it appears.

Moreover, North America and other regions have also received strong responses.

"I love these shoes! Charles will help me get it!"

Kenny Smith is unveiled on the TNT show.

And he said nothing wrong with this. Barkley, his former golden partner, is now Sun Hao's teammate.

If you want to talk about China's export of foreign culture, that monkey is definitely a successful case.

Sino-US co-production...

Just kidding, but becoming a virtual figure in China, Sun Wukong is definitely the most well-known one.

...

As Sun Hao's sneakers tend to be an annual topic, the All-Star Weekend of Atlanta officially kicked off.

The first day of the rookie competition is the highlight.

This year's second-year lineup is quite eye-catching.

Yao Ming, Gasol, Parker, Ginobili, Arenas, Jason Richardson, Sean Bathir, Joe Johnson, Tyson, Chandler, Zach Randolph...

This is a seriously underrated draft.

Sun Hao was also quite curious about what Yao Ming would play in such a lineup.

In history, Yao Ming has never appeared on the rookie stage.
Chapter completed!
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