On October 15th, after half a month of screening and selection, the first Hong Kong International Film Festival Awards Ceremony was held at the Convention and Exhibition Center.

"Starting five or six years ago, we advocate holding an international film festival in the mainland every year. After all, this is also a cultural event that allows us to communicate and contact with foreign countries and learn from our strengths and weaknesses. However, the above may have their own considerations and have never agreed. Unexpectedly, Hong Kong is ahead."

On the way to the Convention and Exhibition Center, the chairman of the jury, Xie Jin, said to Qiao Feng with a sigh.

"Maybe the top thinks that the time is not yet ripe. After all, the mainland has just opened up, opened up, developed, and economic construction are the core in the past few years. Film and television entertainment can temporarily meet the needs of the people. Another thing is that there are still differences in ideology between the mainland and foreign countries. Blindly relaxing communication may lead to some unnecessary ideological conflicts." Qiao Feng thought for a while and said.

Xie Jin smiled and shook his head, sighed and said, "Maybe. In the past, I always thought that our movies were no worse than others. In terms of awards, we have also won many international awards and received international recognition. In the box office, in the early 1980s, Shaolin Temple could get a box office of hundreds of millions for one cent for one ticket. However, this time I went to Hong Kong, I found that there was still a gap. The reason why Shaolin Temple could get a box office of more than one hundred million was naturally good, but the key was that the mainland film and television entertainment was poor, and everyone could watch too few. Naturally, a good movie came out and people would watch it over and over again. In addition, the population was large, and the box office was piled up. If Hong Kong movies could have such a large audience market in the mainland, I would probably have one or two movies with a box office of similar to Shaolin Temple every year."

Qiao Feng nodded with a smile. But in fact, he felt that even with so many viewers in the mainland, he probably wouldn't have released one or two movies that could be similar to Shaolin Temple every year.

Because as Xie Jin said, the box office of Shaolin Temple over 100 million was based on the poor cultural and entertainment in the mainland at that time.

If there were so many good movies like Hong Kong that were like that every year that could be seen, I’m afraid that no one would have been able to watch a movie or a dozen movies.

After all, where is the economic situation in the mainland?

If a good movie is released in a year, most people who are interested in watching the movie will choose this movie, and may also watch it over and over again.

But if there are ten good movies at once, those who want to watch movies will follow their own preferences. I watch martial arts, you watch comedy, and he watch police and gangsters according to their preferences.

As there are more good movies, the audience will naturally divert according to their preferences. With the per capita ticket price of 10 cents, it is probably amazing that a good movie can only get tens of millions.

Seeing that Qiao Feng didn't say anything, Xie Jin continued to say his thoughts: "In addition to the differences in the market and audience base, what makes me feel the most different from the mainland is actually the supporting software and hardware related to the movies. Not to mention anything else, I have been to many countries, but even in Europe, Britain, France, Germany and Italy, there are few multi-hall cinemas. However, most of Mr. Qiao's theaters are multi-hall cinemas. I heard that the rest are also being transformed. With such a high proportion of multi-hall cinemas in theaters, as far as I know, only American theaters can achieve it.

Hong Kong has achieved this level, and the mainland still has a single screen of large theaters. So far, I haven't heard of any theater being changed to multiple theaters. This gap is so big. At this film festival, more than 200 exhibition films were screened in eight sub-venues. At the same time, a cinema can arrange several movies to be screened at the same time. More than 20 films can be screened in one day, and more than half of the films can be screened in one day. This needs to be placed in the mainland, eight cinemas, and two hundred exhibition films may only be screened once in so many days.

"The mainland film and television industry is still a planned economy. Cinemas are public things, and the more you make, it has nothing to do with yourself. Who would think about making trouble? However, Mr. Xie doesn't have to worry. Once the film and television industry has to open up and reform, otherwise people will follow the times. The current single-hall large theater will rush to become a multi-hall theater at that time." Qiao Feng comforted.

"Does Mr. Qiao feel this? Do you think that as long as the mainland relaxes reform, the current cinema model will change accordingly? You should know that renovating multi-hall cinemas requires a lot of investment, and with more screens, you naturally have to buy more copies. The same number of seats requires a lot of money to renovate and buy more copies. I'm afraid it's difficult to accept the cinemas. "Although Xie Jin thinks that multi-hall cinemas are better than single-screen large cinemas, he doesn't have much contact and naturally has no deep understanding. He doesn't believe what Qiao Feng said as long as the mainland film and television industry reforms, people will naturally want to seek change and build multi-hall cinemas.

"Of course it's not just a reform in movies. Promoting the transformation of cinemas from single-room single-screen to multiple-room multi-screen is the comprehensive result of multiple factors. The replacement of traditional single-seater theaters by multi-room cinemas is the result of a series of entertainment technology innovations and changes in urban space and population composition.

Take Hollywood as an example. Hollywood in the studio era faces the widest "mass" audience across all classes, and the huge space of a single-seater theater is matched.

This is similar to the situation in Hong Kong in the 1970s and 1980s and in our mainland.

However, there are not so many classes in the mainland, we only have workers and peasants, and we are all proletariats. Naturally, cinemas in the mainland have always had a large number of single-hall theaters with huge spaces.

In the United States, the competition brought about by the popularity of television after World War II, the gradual spread of urban population to the suburbs and the emergence of baby booms, has led to the loss of middle-class audiences and family audiences. Although the film industry invested heavily in improving the audio-visual effect of the film and updating the theater equipment, it did not reverse the trend of the decline of audiences.

The proportion of teenagers has increased, the rise of the power movement, and the replacement of censorship and cultural rebellion factors have further led to audience differentiation, which has prompted the film industry to try to produce videos for various market segments to adapt to the diverse tastes of small audience groups.

Correspondingly, the ever-declining attendance rate and the newly-grown focus market have enabled theater operators to divide the lobby of a single-seat theater into multiple small halls, and provide other forms of entertainment services such as bars and cafes to arrange more projections and sessions in the same space.

This is why multi-hall theaters emerged in the United States and then followed in developed countries such as Europe.

Its economic significance lies in reducing the audience needed for a single movie in a fixed time and space, helping to flexibly respond to rapidly changing markets, and can reduce the risks brought about by the failure of the movie.

And our mainland is actually facing a similar situation as in the United States in the late 1970s.

As reform and opening up continues to deepen, the economic development of coastal areas is rapid, while the development of central and inland areas is obviously unable to keep up, so the natural gap between the rich and the poor will widen.

Then a large number of middle-aged and young intellectuals and working people flocked to the coastal areas, and people leaving their hometowns urgently needed to comfort their spiritual food.

In addition, after opening up, people in coastal areas will inevitably have more of their own needs for the content of movies.

It’s no longer what you take, we’re looking at what we want to watch, but what we choose.

At this time, if the movies made are to be recognized by the audience, they must study the audience's minds and subdivide the target population.

When a movie screened in a single large cinema is difficult to meet the taste needs of most viewers, the hall is divided into multiple small halls to arrange more projections and sessions in the same space. "

Qiao Feng said it in detail, and Xie Jin listened very seriously.

Xie Jin wondered if he should call on mainland cinemas to learn from Hong Kong after he went back.

Qiao Feng thought about it almost the same, but he had a deeper purpose.

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Chapter completed!