Chapter 252 The channel is the kingly way
After a night of spring breeze with Zhong Chuhong, Qiao Feng appeared in the company the next day, and appeared in the bank, several banks, and then at Shaw Brothers, he asked Shaw Yifu to find several professionals who were trustworthy to help Shaw Yifu deal with financial investment issues.
After a few busy days, the movie "Working" produced by Qiao Feng and Shaw Brothers was released simultaneously on the "Shaw Brothers" theater chain, now called Longteng and Jiahe theater chain.
This working emperor is a film used by Qiao Feng to exchange for release in each other's theaters with Jiahe. This film directed by Xu Ke and starring Liu Dehua, Wang Guixian, Tadir Robin, and Xu Ke are about the story of Liu Dehua, Xu Ke, Tadir Robin and others fighting wits and courage with Ami, the daughter of the owner of an instant noodle factory.
Everyone knows that this film was promoted before it was released. After Qiao Feng and Zou Wenhuai reached a cooperation a few days ago, the two theaters began to promote on a larger scale, letting everyone know that Jiahe and Longteng theaters have joined forces to release a new film.
In addition to this working emperor, the Xia Ri Fuxing starring Sammo Hung and others is also among the promotional items of the two theaters, but the Xia Ri Fuxing will not be screened together in the two theaters five days later.
Jiahe and Longteng joined forces. Although it seems that it is just a collaboration between these two films, it still surprised several other theaters.
Shuangnan Cinemas are not bad, after all, they are left-wing cinemas. Whether Jiahe and Longteng are united together has little impact on them. Anyway, how they will be together before they are united, and what will happen to them after they are united.
However, the remaining Anle Cinema and Princess Cinema are different. The joining forces between these two will inevitably cause great pressure on them.
There are so many box office outputs in Hong Kong every year, and the cake is so big. In the past, they could share a lot of cakes based on their ability. Now Jiahe and Longteng have joined forces. This is definitely a combination of one plus one and two, and they will inevitably share a considerable amount of cake that should have been eaten by Princess Jin and Anle Cinemas.
Because everyone knows that the box office of a movie depends on the quality of the movie, whether it meets the public's preferences for viewing, and on the other hand, it depends on the quality of the movie.
The third and most important point is how many canvases are released and how many films are arranged.
If there are enough canvases arranged and enough films arranged, that bad movie can achieve high box office, even if this high box office will be a flash in the pan within a few days.
There is a ready-made example of the interstellar dullness produced by Shaw Brothers. This film is so bad that it is extremely bad, but because Shaw Brothers gave a super high screening rate, this bad film won more than 6 million in just three days, with an average of 2 million a day. Then, after three days, Shaw Brothers painted it, you can tell how bad the film is. If it weren't for the extreme, Shaw Brothers wouldn't paint it in three days.
If there are not many canvases and low screenings, then no matter how good the film is, it will not be possible to get a high box office. The best example is that a Chinese movie has a box office comparison between overseas and domestic ones in later generations.
Wu Jing's Wolf Warrior 2, this film has won more than 5 billion yuan in the summer season in China. It has entered the top 100 movie box office list in the world with its local box office alone, and is close to the top 50, and has also set the highest box office record in a single box office area.
Such a stunning movie is logically awesome, no matter how bad it is, it should have a box office revenue of hundreds of millions overseas. Let’s not talk about the US dollar and the RMB.
But, no, let alone hundreds of millions, there are tens of millions.
This great movie made the whole Chinese movie only have a box office of around one hundred million US dollars overseas, and shocked the attention of domestic audiences.
Some irresponsible unscrupulous media took the opportunity to report randomly about Wolf Warrior 2 being released overseas and was defeated in a bad way. The film that said it was the main theme was not favored by foreign audiences abroad. What, every word and sentence were all self-deprecating, and they looked down on their own good films made by their national directors and actors.
This kind of foreign moon is more round than that of domestic people who like to lick foreigners. It is really disgusting to see it.
ridiculous.
It's really ridiculous.
These people are completely clowns, taken out of context.
It completely ignored the unfair treatment received by Wolf Warrior 2 when it was released overseas, and ignored the pitiful canvas and screenings of Wolf Warrior 2 when it was released overseas.
This is a tacit blocking the Chinese films by foreign films or European and American film circles.
Wolf Warrior 2 is so popular in China, and the movie is indeed very well-made, no less than the same blockbusters as Hollywood.
However, such a film is previewed in such a large country in the United States.
Preview means choosing several cinemas. Each cinema arranges one or two canvases to be released one or two shows a day, and then check the release situation and make specific arrangements for filming.
What is the preview of Wolf Warrior 2? It can be seen from the comments of Chinese or foreign viewers who have seen Wolf Warrior 2 overseas on various social media, it is very popular and full of events.
It is logical that the release scale should be increased, but no, how popular Ren Zhanlang 2 is, how many viewers who have never watched it expressed strong demand for viewing, and the publishers and theaters have no intention of increasing the screening.
Then, Wolf Warrior 2 accumulates tens of thousands of dollars in box office every day overseas, and tens of thousands of dollars.
Can this be said to be Wolf Warrior 2 not good? No.
To use an old saying in the original chronicle of Xiang Yu, the story of foreign colleagues is that I am not a crime of war.
A film can have no good stories or good publicity, but it cannot be without good screening.
This also reflects the most important truth, that is, the channel is the kingly way. It is also the reason why so many giants from various industries often start to attack the theaters when they enter the film industry in later generations.
Only after getting the channel can I get the right to speak.
Now Jiahe and Longteng join forces, and the second of the three mainstream theaters in Hong Kong has joined forces, and the increase in voice in their hands is much greater than a simple addition.
If a film was released in Jiahe or Longteng, it might only be able to get a box office of 20 million, then the box office increase of the two companies' joint films would be at least a few million.
In this way, not only will the box office in Hong Kong be much higher, but the distribution in Southeast Asia will be smoother and will have a better box office. No matter which country, people in herd will always have a great mentality.
It is inevitable that everyone will watch a movie that is popular in other places, rather than a movie that has no effect in other places.
Jiahe and Longteng joined forces, and the most affected was Princess Jin, followed by Anle Theater, which mainly released Western films, because Qiao Feng's success in North America in recent years not only made him earn a lot of US dollars, but also gave him great influence and connections in North America.
Anle Cinema can get a lot of screening rights for Western films in Hong Kong. No one has argued with him before, but now it’s different. Qiao Feng now has a theater chain. Not only will it release Hong Kong films, Taiwan films and other films, but he will definitely extend his hand to the distribution of Western films in Hong Kong. This is inevitable.
Chapter completed!