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Chapter seven hundred and twentieth eight complaints if you are not happy

The channel is a replay of the old tune, and it is an indisputable fact that the channel is the king.

But for Qiao Feng, it is not possible to expand channels overnight. Moreover, what he can expand can only be channels outside Hong Kong. As for the local channels in Hong Kong, then Wireless is the boss, and Wireless is Shao Yifu.

The second boss Qiao Feng wants to become a big boss and still have the most years.

There is no need to think about the channels in Hong Kong. Qiao Feng can increase his influence on wireless now, which is already a compromise and transaction with Shao Yifu. If you want more, Shao Yifu will probably not give up.

Moreover, even if Shao Yifu handed over the wireless to Qiao Feng now, Qiao Feng would not be able to make the profits larger when his size was limited.

Hong Kong is a small place with only so many people. Even if all Hong Kong people look at wireless, to be honest, how much benefits can they generate?

After all, millions of Hong Kong people do not generate profits for a free TV station like Wireless. Wireless's profit comes from advertising fees brought by the TV station's advertisements.

Hong Kong's limited audience, coupled with the harsh advertising broadcast and implantation conditions, will not change much no matter how much the advertising fees generated by the TV station's advertising are increased.

You are like in the mainland in later generations, whether it is TV series, movies, variety shows, etc., anyway, among various programs, the shocking advertising fees brought by the implantation of crazy advertisements will definitely not appear in Hong Kong, whether in the late 1980s or the early 21st century.

Whatever happens is a cell phone that takes a clearer picture, close-ups of all sizes, or ubiquitous oral broadcasts, or something like this or that taste, and it will be like that when you are tired and sleepy, it will be a sip. It is a singular appearance in the mainland, and then other manufacturers and programs follow the trend and imitate or even innovate.

No matter how much the mainland audience complains, they will be useless. However, in the same situation, even if it is less likely to be less, Hong Kong audiences can make the complaints of TV stations so annoyed. TVB TV has always wanted to open source, so it has been thinking about more inter-spreading advertisements, and then adding advertisement implants to TV series in programs, but Hong Kong audiences do not buy it.

Once wireless does it too much, there will be complaints from the audience, and wireless will be punished.

To give a few examples, in the 21st and 20th century, wireless arranged for artists to eat fried chicken on the show, but were complained by the audience and fined 150,000 yuan by the Communications Bureau. After that, no network application for judicial review was not passed.

Later, during the live broadcast, the OTT paid service of its subsidiary (mytv super) was repeatedly promoted, and another fined 200,000 yuan; others, such as during the prime time of Sunday, using the 2-hour program period, they forced the group's mobile app "big big el", during which a group of hosts, artists and narrators kept mentioning the word "big big el", which was like "brainwashing", resulting in the Hong Kong Communications Office receiving 17 complaints in just one day.

The typical examples of popular TV series include Hot TV series Flying the Sky 2. Five public people filed 9 complaints about the number of episodes of this TV series, saying that a certain brand of vitamin drinks and camera brands appeared in "Flying the Sky 2", which interfered with the viewing fun and felt far-fetched, and there was no editorial need, which was equivalent to indirect promotion of related products.

According to Hong Kong's "General Code of Television Practice - Program Standard" ("TV Program Code"), it is prohibited to make indirect publicity inadvertently or intentionally in the program (i.e. mix program materials with advertising materials or insert advertising materials in the TV program).

According to the above provisions and the "Television Advertising Code", the Hong Kong Communications Administration pointed out after investigation that in different episodes of "Storm into the Sky 2", many bottles of vitamin drinks of different colors and beverage cabinets with the brand name appeared conspicuously, "interference in the viewing fun". In one episode, multiple bottles of vitamin drinks of different colors were depicted with heart-shaped patterns on the beach, and vitamin drinks were used as props. In addition, the brand names on the bottle and cartons were often clearly displayed from mid-range to close-up shots, which made people even more "feel far-fetched and equivalent to indirect publicity."

Then, considering the repeated violations of similar nature of wireless, as well as the frequent violations of different episodes in the case of Winter 2, the Communications Bureau decided to fine wireless HK$100,000 for the violation of relevant provisions in the Television Program Code and the Television Advertising Code."

Admittedly, compared to the lawsuit gains obtained by Wireless, a fine of HK$100,000 is insignificant.

However, viewers have the right to complain about excessive implantation of advertisements, but the Administration's acceptance of complaints and fair decisions is indeed a supervision and countermeasure against TV stations and advertisers.

Don’t think that the fine is just a little bit, but if you continue to work against the air, the punishment that will be even greater, and even whether the TV program can be broadcast will be greatly affected.

Of course, once punished, the TV station will be quiet for a while.

And during this period of silence, the loss of advertising revenue for the TV station is a huge amount of advertising revenue.

Whether it is the advertisements in the middle of the TV series broadcast or the advertisements that may be implanted in the TV series themselves are restricted, which leads to the fact that even if wireless is already dominant in Hong Kong, it is impossible to make a lot of money by advertising fees.

The profits of Hong Kong's TV stations are only so big. No matter how much the size increases, the increase will be limited.

Who makes the market smaller? Advertising for money is subject to various restrictions.

Therefore, this is a deadlock. If the audience has fewer audiences, the advertising fee cannot be as high as the TV station with tens of millions or hundreds of millions of viewers. Then it is subject to various restrictions, and there is no way to play with the unlimited implantation. This leads to the TV stations being unable to make big investments, and it is difficult for those who independently produce TV series to sell TV series at high prices.

The soil in Hong Kong is not enough, and the mainland market has not opened at this time, so it can only rely on the Southeast Asian market.

But Southeast Asia is the first channel. Shao Yifu is awesome, but Southeast Asia is also awesome. However, Southeast Asia such as Vietnam, Laos, and Myanmar are considered major countries, but there is no considerable channel.

Another thing is that the countries like Vietnam are both economic and audiences, so even the money they buy is that way.

As for Japan, which was the most powerful at this time, first of all, Japan itself has a very developed entertainment. Although it was beaten by Hong Kong in movies, it has pop music and TV series, so Japan is not afraid of it at all.

In addition, Japan's culture is a bit different from other Southeast Asian countries, so it has led to the popularity of Hong Kong TV series in Japan far lower than that of Hong Kong movies in Japan.

From the above, we can see that filming TV series with big investments requires a lot of luck to expect to make money or even make profits from Southeast Asian countries, not just to say that TV filming is good.
Chapter completed!
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