Not only will the world be previewed, but in September and October, Judou will also be previewed in North America.

Prove countless times in Hollywood's history for nearly half a century, previews are one of the most heavyweight weapons in film promotion, especially for independent films that want to do everything at the Oscars.

Although Judou is not very invested in the mainland, it also has business considerations.

However, such investments in Hollywood are not even comparable to independent films with very small investments.

Even at this time, 99:99% of Hong Kong's investment in movies in Hollywood was just a very ordinary investment scale for independent films.

Therefore, the small investment Judou will definitely not be compared with commercial films when it is released in North America.

What kind of Christmas time, don't even think about summer time

The schedule for this movie is either in January, February, March, or October or November after Christmas.

Judou wants to participate in next year's Oscar selection, which can only be released in North America this year.

The nomination list for each Academy Award will be announced around December of the previous year or January of the year

For Judou, winning the prize is too far away.

Getting nominated is the real goal

In order to get nominations, for a Chinese film like Judou, it is necessary to maintain a certain level of exposure during the registration and the nomination list announcement.

Otherwise, who would know what Judou is?

From this point of view, Judou needs to be shown more than Gengguang Hongchen.

If used properly, preview will have a great reputation and boosting effect; if blindly preview the film without regard to the reputation of the film, the result will be the opposite. Not only will it expose your weaknesses too early, but it will also accelerate the collapse of the film.

Qiao Feng wanted to arrange previews for Judou, but was not full of confusion and confidence in Judou, and was confident that its quality matched the last Oscar nomination.

This is not only a work from Mr. Zhang during his peak period, but also Gong Li, who won the Oscar for Best Actress, Xiao Jinren, and MGM, one of the seven Hollywood masters. If you don’t even dare to think about a nomination, you will look down on yourself too much.

Of course, for Judou, Qiao Feng would definitely not just want to get a nomination for it.

After all, I bought the North American screening rights for real money.

Therefore, making money is also a must

Qiao Feng’s plan is to arrange certain previews in North American theaters around October

At that time, movie tickets will be provided to film critics, media and related practitioners. At the same time, ordinary audiences can also watch movies in advance by purchasing tickets.

In terms of form, previewing public betas similar to games or software is almost the fastest way for viewers to "see" in formal channels.

Of course, for film critics, media and related practitioners, they will definitely pay a certain amount of car fee so that these people can say something good for Judou and praise it.

Of course, this is not the case for ordinary audiences. However, for North American audiences who usually buy tickets to watch a type of kung fu movie, they must have special hobbies for art films.

That Judou will definitely get some praise from some audiences

The preview is a long-term publicity that lasts for two or three months. When buying the page for a long time, it will also require public relations for the nominated college members.

This publicity will continue until the nomination list is announced

Once the nomination list is announced, Judou can be nominated for the best foreign language film, Judou's fame will naturally surge.

In addition to professionals, for most viewers, the performance of a movie depends on its performance in the "released period" after it lands in theaters. Among them, the box office on the first day and the box office on the first weekend are all very reference-based "barometers"

Preview screening is to set this "weather vane" in front

The reputation, attendance rate, and box office results of previews will amplify the actual level of the movie, arouse the audience's desire to "want to watch" and ultimately turn into a behavior of paying, driving the movie's box office

For independent films and art films, making movies is also of many benefits for filmmakers and promotional companies.

For filmmakers, putting aside the reasons for participating in competitions and selling films, preview screening has more room for operation than release screening. Filmmakers can actively screen and go to specific circle audiences based on the content of the film.

The biggest advantage of this "specificity" is that it can test the quality of the video through accurate audiences and correct the release period at any time.

If the content is recognized, it means the support and diffusion of reputation. This diffusion will be more conducive to mobilizing market sentiment to achieve the goal of boosting the box office in one shot

For theaters, preview screening is undoubtedly the lowest cost and the most reference market test. The average number of people, attendance, box office, audience reputation, etc. can all assist in the formulation of theater screening strategies, or make theaters full of confidence or make them more cautious, so as to promote the survival of the fittest and reduce the operating risks of theaters.

Of course, while it is beneficial to the film crew and theaters, preview screening is also of great benefit to the audience.

For the audience, the audience is undoubtedly the group with the most say and desire to speak besides media and professional film critics. Whether it is the fan group or the loyal audience of type films, they will express their likes and dislikes through the "rating" of survey companies hired by theaters or even the film companies. Their ratings will also affect the attitude of the waiters.

Combining the three-way perspectives of film crew, theaters and audiences, previews can be described as "a little profit" for high-quality works.

If a high-quality art film is previewed, the box office dark horse that often appears after the release period will inevitably be "moved" to the preview period and will be discovered by the market. Under the preview effect, the release period may be a "show" where dark horses grow multiple times.

Of course, this is for high-quality videos

For another part of the film with low quality or even bad quality, preview is the beginning of the collapse. The deterioration of the word-of-mouth is complementary to the shortening of the "lifetime" of the movie. They will face a more fierce backlash from the market.

It is also true that even if movies often promote the box office, they will often only be those independent films that are determined to participate in the movie awards and are indeed confident in the quality of the movie, and the distribution company will preview the movie.

Otherwise, it will definitely be released directly

Because I am afraid that the reputation of previewing in advance will be ruined, so it is impossible to cheat the box office if I want to do so.

Who makes the audience not tolerate bad movies in the movie market?

Preview is a double-edged sword, and you may hurt yourself

This is also one of the reasons why Qiao Feng asked Gungu Hongchen to perform previews, that is, he accumulated experience for the more uncertain Judou's previews.
Chapter completed!