Chapter 1421 Ranking
Next, Daqian’s mobile phone directly controlled by Boss Jia.
With the release of Daqian MP3 and the amazing sales of up to 60 million units, the light of Daqian 3 mobile phones has been completely blocked by MP3, so many people have not noticed that Daqian 3 mobile phones have sold silently in the entire 1997, and have exceeded 8 million units.
This is a pretty amazing number. After all, so far, the global sales of Daqian 2 mobile phones are only 6 million, which means that Daqian 3 has surpassed Daqian 2 in terms of sales.
In fact, Daqian 3 could be sold more, but I don’t know if after seeing Daqian’s price cut, Nokia and Motorola quietly reduced their latest phones to around $1,500.
At the same time, the oldest mobile phones in the past have also dropped to around $1,000, and some of the oldest mobile phones have even dropped to around $800, which is obviously a price war with Daqian.
The price war between Nokia and Motorola is also very effective. Although no mobile phone can be more powerful than Daqian 3 mobile phones, the overall sales volume exceeds Daqian 3.
Among them, Nokia's total sales are 16 million units, while Motorola's total sales are 11.25 million units.
However, the title of annual mobile phone sales champion remained on Daqian, because throughout 1997, the most sold mobile phone was not actually Daqian 3 mobile phones, but Daqian 1.
That's right, this old-fashioned phone, which was three years ago, sold an astonishing sales of 9.8 million units in 1997, almost exceeding the tens of millions of performance.
In addition, the sales volume of Daqian 2 in 2019 and Daqian 3 in 2019 reached an astonishing 19.8 million units in 2019, almost exceeding the total sales volume of 20 million units.
So the question is, why can Daqian 1 be sold so well, a mobile phone from three years ago?
The reason is very simple, because it is cheap!
Now, Daqian 1 mobile phone only costs 599 US dollars, and if it is exchanged for RMB, it will only be around 4,800 yuan. This is definitely an extremely attractive price in 1997.
Previously, in the eyes of many people around the world, mobile phones are luxury goods and things that only rich people can own. Ordinary people have no idea about mobile phones at all. If you call, just go to the public phone and you can use it as much as possible.
But this does not mean that ordinary people have no desire for mobile phones. On the contrary, when they see someone taking out a big brother or a smaller mobile phone, these ordinary people have a strong desire in their hearts, which only stops their desire to buy mobile phones at a limited time.
But when the price of a mobile phone dropped to $599, many people began to shake their hearts. $599 seems to be able to afford it even if they grit their teeth, and it will not have much impact on their lives. Just think that you smoke a few less cigarettes.
With this idea, among the developed countries around the world, many middle-class and working class who had no idea about mobile phones before.
Some middle-class people in developing countries have begun to have the desire to consume mobile phones, which naturally leads to the explosion of sales of low-priced mobile phones.
Especially Daqian 1, although it does not have the currently very popular game functions, such as flip cover, slide cover, text messages, etc., there is no problem with calling normally, and the shape is not outdated yet. It can also be used in the current mainstream new models.
Even though the Daqian 1 mobile phone was completely discontinued in June 1998, it reached the peak of its life, and almost sold 10 million units in the entire 1997.
The same plot has also been staged on Motorola and Nokia. The old models they launched about $800 were sold out, and they are the best-selling among all models.
Although these old models are much worse than the beautiful Daqian 1 in terms of functions and appearance, the brand influence of Motorola and Nokia is much stronger than Daqian.
In the minds of most consumers, Motorola and Nokia are better than Daqian, and this cannot be solved in a short period of time.
After all, Motorola and Nokia are both companies that have been established for more than 90 years and have a history of more than 70 years in the field of communications. Most importantly, they are companies from Europe and the United States, while Daqian is from China.
How can the quality of mobile phones produced by a Chinese company be better than those produced by European and American companies?
This is the idea of almost the whole world, including China's own people.
"Let's wait and see!" Boss Jia finished reading the data and was timid and timid. The current situation is difficult to change, but wait a few years, and when the era of smart phones arrives, that is the time to change the world!
In general, Daqian mobile phones brought more than 6.2 billion US dollars in profits to Daqian throughout 1997. In addition, some of the accessories sold by Daqian mobile phones, such as separate seat chargers, backup batteries, etc., have good sales data, and the combined profit is about 100 million US dollars, which Boss Jia himself did not expect.
If Daqian Electronics had not emerged, Daqian Mobile would have been the second most profitable company under Daqian.
The result was a little worse and ranked third.
So far, it is the performance of the entire Daqian direct business company.
Ranked first is Daqian Games, with a performance of US$15.12 billion and a profit of US$9.172 billion, the largest Daqian Group.
The second place is Daqian Electronics, with a performance of US$15 billion and a profit of US$6.9 billion.
The third place is Daqian Mobile, with a performance of US$16.5 billion, but its profit is only US$6.221 billion, and the profit margin is really low.
These three companies are currently the three giants among the Daqian directly affiliated enterprises, and no one can shake the profit giants.
Then go down
The fourth Daqian Culture, $2.2 billion in performance, $2 billion in profit
The fifth Daqian Entertainment, with $4.9 billion in performance and $1.2 billion in profits
The sixth Daqian Business has a performance of US$840 million and a profit of US$600 million.
The seventh Daqian Puzzle, with a performance of US$636 million and a profit of US$223 million.
The Eighth Daqian Foods, with a performance of US$680 million and a profit of US$120 million.
Although the profits of these five companies have been reduced a lot, and together they have not made any profits from a single Big Three, they have made money at least.
At least it is much better than the following three companies with almost no profit.
Daqian Esports has a performance of US$123 million, with almost no profit, and has to pay 80 million US dollars.
Bilibili has a performance of US$120 million and has almost no profit, and has paid US$500 million in 1997.
Chapter completed!