"You can introduce this Rover Automobile too!" Because I had never heard of this brand, Boss Jia asked curiously.

"This Rover car was the last choice!" Wang Chuanfu said with some regret. "This company is actually a legendary company. This company has a history of 120 years. They first built bicycles, and later they pioneered the addition of a small engine to the bicycle to create the world's first motorcycle!"

"Although the general view is that the motorcycle invented by the German Daimler Group is now the parent company of Mercedes-Benz, they are actually the first car to mass produce motorcycles! According to the information released by Rover Automobile, they had actually tried to install small engines on bicycles as early as 1982, and they also had the test success. It was just because the small engine was very difficult to manufacture and had the ability to mass produce, so they gave up, and Daimler took the lead!"

"But they launched motorcycles in 1903, which was the best motorcycle sold by Yingguo at that time, and later turned to produce cars. Later, in the war years, Rover turned to produce aviation engines at the call of the government."

"As a result, after the war, the company actually installed the aircraft engine directly on the car, and built the car with the wildest horsepower at that time, which shocked the entire market."

"The next step was the golden age of Louvre Auto. They launched three generations of models, P3, P4 and P5, becoming the best-selling model in Europe at that time, and once ranked as the world's number one auto manufacturer."

"It's just that since the 1960s, Rover Automobile has fallen into a trough, and at the same time, cheaper Japanese cars have entered the market. Rover was defeated and by the early 1980s, he basically fell into a state of suspension of production!"

"Later, Rover was sold to Yingguo Airlines, but there was no result. In 1994, Rover was sold to BMW!" Wang Chuanfu said, "In fact, from the traditional history of car manufacturing, Rover is actually far stronger than Volvo and Citroen, but Rover has been discontinued for nearly 20 years. The company's current engineers and designers, and even production lines, are actually all of BMW!"

"What they borrowed was the brand of Rover Auto. Rover itself has no physical production line except for the brand!"

"But Rover Automobile's patent seems to be under the name of Rover Automobile, and their various technologies are also there. This is the only place where Rover Automobile has the value of being acquired!"

"But these technologies and patents are also old antiques from more than 20 years ago. If you buy them, you cannot complete the technology upgrade. It is of great significance to buy them!"

"And after BMW bought Rover Auto, it once tried to borrow Rover Auto's reputation and brand to open up the high-end luxury car market. But they found that customers no longer buy Rover's brand now, and Rover's brand value is not as high as that of the BMW 7 Series!"

"So after a brief recovery, Rover quickly announced that he would stop production, and BMW also wanted to sell Rover!"

"Rover is just a helpless choice. After all, their technology is not enough, far less than the current Citroen and Volvo! But the price should be quite cheap, and it is estimated that it can be won for hundreds of millions of dollars." Wang Chuanfu said at the end.

"Okay!" Boss Jia nodded, "But I have a question, that is, why are the three brands you selected all European car brands? Are the United States and Fusang not the world's largest automobile producers now? Why don't you consider these two countries?"

"Because they won't buy it!" Wang Chuanfu said helplessly, "Fusang's automobile industry is hot and dominated the global market. Now the entire Fusoang is almost making money outside of Mazda, and they still make money every day, so they will never sell it!"

"As for Mazda, this company is very hard-core. It is difficult for us to buy it. Even if it is bought in the future, their engineers will be in trouble. Buying it will only increase the trouble. Moreover, Ford has already bought a large number of Mazda shares."

"The American companies are because their industries are too concentrated!"

"Although there are many car brands in the United States, these car brands are actually concentrated in the names of two group companies, namely Ford Group and General Group."

"Ford has three brands: Ford, Lincoln and Mercury."

"GM has more, including Buick, Chevrolet, Cadillac, GM Daewoo, GMC, Opel, Hummer, Saturn, Pontiac, Sabo, Holden, etc...."

There are so many brands under the name of these two companies, but in fact they are just brand replacements. All the original patents, property rights and other brands have been transferred to the hands of General Motors and Ford headquarters.

Even if we can buy a brand from them, we can only buy a brand, and we can't buy any technology, let alone production lines and engineers, which are worse than Rover.

"And these two companies are used to being generous. They say that they will have at least billions of dollars. Only fools will look for them!" Wang Chuanfu explained.

Boss Jia nodded and said nothing.

Well, in fact, our boss Jia doesn’t understand these things at all. He only heard of these car brands in his previous life, and he didn’t understand the things behind these car brands at all.

So when he heard that there were so many car brands under GM that occupied a large market in China, he couldn't help but exclaimed in his heart, "These are all GM brands!"

"Chairman, this matter should be done sooner than later, look..." Wang Chuanfu said carefully.

"You guy, don't feel sorry for spending my money, right?" Boss Jia snorted coldly, and then said, "You go back and give me a good sleep, clean up your image, and then go home to spend time with your parents and family. Half a month later, set off with me to Europe!"

"Yes!" Wang Chuanfu immediately shouted loudly. When he went to Europe at this time, he obviously went to buy a car. The speed was indeed fast enough.

———————

"Wife, do you want to accompany me to Europe next month?" Boss Jia returned home and asked Zhu Qiushui with a smile.

"The child is still breastfeeding, why are you going to Europe?" Zhu Qiushui turned Jia Yapeng like a blank.

"Buy a car!" Boss Jia smiled.

"Brother, what kind of car can't you buy in China? You actually have to go to Europe to buy a car. Do you want to buy the legendary most expensive car in the world, the Rolls-Royce Silver Charm?" The person who spoke was Jia Jiafeng. This guy didn't know when he would go home. He looked at his brother and asked with a smile.

"Well, it's almost the same, maybe I'll buy it for you!" Boss Jia did not explain to his sister that what he wanted was not a car...
Chapter completed!