Throughout 1999, according to official statistics, so far, more than 100 mobile phone manufacturers around the world have released more than 600 different models of mobile phones.

Of course, most of the mobile phones are just for soybeans, but even if you only count the top ten mobile phone manufacturers, they have released more than 106 different models of mobile phones. On average, each company has released ten different models.

This is when Daqian, the third-ranked company, was not released in 1999, and it greatly lowered the average.

Among them, Nokia has released the largest number of mobile phones, with a total of 29 different models released, while Ericsson has released 22 models and Motorola has also released 9 mobile phones.

The mobile phones released by these mobile phone manufacturers have gone from the most original ability to make calls to the current functions of games, text messages, address books, music, etc., and have become a super luxurious collection of electronics on the palm.

The price also ranges from $399 to $2,000.

This is about the fastest change in the mobile phone market in 1999, that is, the price of mobile phones has dropped very crazy throughout 1999.

In just one year, the price of mobile phones has been cut by about one-third.

This does not mean that a certain phone will continue to drop prices over time after it is released.

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It is a price reduction for the entire mobile phone industry.

Take Nokia for example. The most expensive flagship phone 8310 they launched in January was priced at $1,999. But by September, the latest flagship model Nokia A450 was only $1,499.

In short, the prices of the entire mobile phone industry have been cut by about one-third at the collective level.

The result of this crazy price cut is that a hot wave of mobile phones has been set off in the world, and various financial institutions in Europe and the United States have launched mobile phone loans and other services, allowing customers to directly purchase the latest mobile phones through loans.

In developed countries such as Europe and the United States, according to surveys, even poor people have about 10% own a mobile phone, and the mobile phone ownership rate reaches more than 80%.

This is the result of the price reduction of mobile phones.

After all, the prices of the underlying models of Nokia and Motorola have dropped to $399, which is the level of RMB 3,200. Even many Chinese people can afford such a mobile phone.

Anyway, in 1999, almost all mobile phone manufacturers were cutting prices, and the only mobile phone manufacturer that went against the trend was Daqian Mobile.

Because Daqian’s mobile phones still insist on customizing their mobile phone product lines according to their pricing strategy of intergenerational decline.

That is, each mobile phone is strictly set according to algebra and the latest model first released by Daqian. For example, the latest model is Daqian 4, and the price is definitely $999.

Then Daqian 4mini, in terms of function and size, is a reduced-fitting version of Daqian 4, and the price will be $200 lower, which is $799.

Then comes the previous generation of Daqian 3. With the release of Daqian 4, the price will be directly reduced to $599, while the Daqian 3mini will be reduced by $499.

Then Daqian 2 was reduced to $399, which is the lowest price of all mobile phones on sale at Daqian. As for Daqian 1, when Daqian 4 was launched, Daqian mobile phone also announced that Daqian 1 will be permanently discontinued, and no version of Daqian 1 will be produced. This helped Daqian mobile phone expand its territory. The mobile phone that once sold for $1,199 per unit was no longer produced.

But what’s amazing is that in the first half of 1999, Daqian 1 mobile phone was still the champion of global mobile phone sales.

Although Daqian 1 has announced its suspension of production, there are actually a large number of Daqian 1 mobile phones in the market that need to be digested.

So Daqian announced a new activity, which is to temporarily reduce the price of Daqian 1 mobile phone by another $100, and sell it for only $299, until all Daqian 1 stock was sold.

This is the first mobile phone in the world whose price has dropped to $299, which naturally triggered the crazy situation among customers around the world. A large number of Daqian 1 mobile phone inventory was eliminated in just three days. In order to grab the right to purchase a Daqian 1, some people even started a full martial arts campaign at the door of the dealership store.

As a result, all Daqian 1's inventory was cleared in less than a month. In this month, Daqian 1's total sales reached 5 million units, and with one month's sales, it dominated the 8-month annual sales rankings.

It was not until September that Nokia's D170 sold 5.2 million, breaking the Daqian 1 sales record.

However, at the same time, Daqian 1 also set another record, that is, in the four years since its debut and its sales stopped, the total sales reached an astonishing 37.26 million units, becoming the world's veritable sales king, leading the second-place Daqian 2 with a sales of 20 million units.

Although it is still a question whether there are mobile phones that can surpass this sales in later generations, it is impossible for mobile phones to surpass this sales before 2000 at least.

Although Daqian 1's sales are unique, it dominated the mobile phones throughout the 20th century.

But this cannot save the decline of the entire Daqian mobile phone.

By the end of 1997, Daqian Mobile had already reached the second place in the global mobile phone market, second only to Nokia, which ranked first, and was less than 1 million.

But in 1998, Daqian fell to third place.

By 1999, even though there was the savior of the Daqian 1, the entire Daqian mobile phone had two places in one breath and fell to the fifth place.

It was surpassed by Samsung and Ericsson mobile phones that came from behind.

This made Daqian mobile phones, which once seemed to be about to overturn the entire mobile phone industry, directly reversed, and became a joke in the circle.

"The former dragon slayer will eventually be swallowed by the dragon. The peak of Daqian mobile phones has passed. It is hard to say whether they can maintain the top ten positions in the world in the future!" Many practitioners in the mobile phone industry judged this way.

It is not unreasonable for them to say this. After all, Daqian lost two people in one go, and was killed by Samsung and Ericsson phones, which were newly joined in the battle. This is indeed very amazing, giving people the feeling that they are about to die suddenly at any time.

It is said that the chairman of Motorola and Nokia happily invited all the executives to dinner to celebrate the fall of Daqian, the once invincible competitor.

After all, Daqian put too much pressure on them in the past few years. The unremitting sales and technological innovation almost overturned the hegemony created by Nokia and Motorola for decades at the first time of its creation.
Chapter completed!