Chapter 1676 Naming Problems
"Everyone tell me what you think our car should be named and how much price should it be launched!" Boss Jia said with a smile in Daqian Automobile's office.
At this time, there were only two people in the office except Boss Jia, one was Wang Chuanfu and the other was Bernard Biruide. With these three people here, it was enough to decide everything about Daqian Auto.
"I think it's a good choice to name a place name!" Bi Ruide took the lead and said, "And in the West, most models are almost named after place names!"
"For example, the Chevrolet Pickup Colorado, translated as Colorado, is taken from Colorado in the western United States. The reason I chose this name is because Colorado is the only state in the United States that is above 1,000 meters above sea level and has a mountain of 30 degrees continuously. The highest peak is 4,301 meters above sea level. As long as the Chevrolet Colorado is a few pickup trucks that can travel across the entire Colorado region, Chevrolet is named after Colorado's pickup truck."
"There is also the Buick Riviera, the Chinese translation of Riviera, taken from the place name along the northern coast of the Mediterranean. Riviera is located between France and Italy. It is a very beautiful place for vacation, and there are many beauties who will appear on that beach. I have been there and had a wonderful holiday!"
"A lot of people think of the beautiful seaside girl when they hear the Riviera, so the Buick model became a classic as soon as it was launched," and the world was amazed when the Buick Riviera was first released. In particular, the 1965 Riviera became an eternal classic. However, after the eighth generation model in 1999, Riviera did not launch new models."
"And Ford..." Bi Ruide is worthy of being a big shot in the industry. He mentioned many car brands related to place names as a matter of knowledge, and finally concluded, "Western users are still very sensitive to some famous place names. If we can use a beautiful place name as the name of our car, I think we will definitely win the favor of users!"
"Do you use a place name?" Boss Jia muttered, and then asked back, "What is the most famous place in China in the eyes of you Westerners?"
"Of course it's the Great Wall!" Bi Ruide replied without thinking.
"So, is our first model of BYD called Great Wall?" Boss Jia rubbed his temples. Since Great Wall has come out, shouldn't he just call it Haval? Anyway, they are all SUVs, maybe you can borrow Haval's luck!
"Forget the place name, it feels too limited!" Boss Jia waved his hand and rejected Bi Ruide's suggestion. The old guy smiled indifferently, and then looked at Wang Chuanfu.
"Chairman, I have a very good idea. I think we can use dynasty to name all our Daqian series models!! I think our first car may be called Daqian Xia. This is the first dynasty in China, the beginning of Chinese civilization, and the beginning of our Daqian automobile!"
"In the future, our Daqian Automobile will launch various other models one after another, and they will be named by the Dynasty. This will definitely make a big splash!" Wang Chuanfu said excitedly.
"It's worthy of being you!" After hearing Wang Chuanfu's words, Boss Jia couldn't help but sigh.
It is indeed Wang Chuanfu. Even though he was more than ten years ahead of schedule, he still tossed out the BYD dynasty series.
"I think it's OK!" Boss Jia nodded. He always liked the naming method of BYD's Dynasty series. This is the name that Boss Jia likes the most among so many domestic models in China.
Back then, BYD's car logo was also what Boss Jia despised the most, it was so ugly.
So even if Wang Chuanfu didn't mention it himself, Boss Jia was planning to use the Dynasty series to name his car.
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But when Boss Jia finished speaking, Bi Ruide, who was standing beside him, suddenly said, "Chairman, I am not dissatisfied with the Chinese dynasty, but is this how friendly is it to the Western User Department?"
"I believe that every Chinese is very clear about the change of dynasty in China, but Westerners understand very little. They will not understand the meaning behind this car name. For them, this car name is a name that is unknown. In this way, I may have a bad impact on our cars in the Western market!" Bi Ruidedao.
Although this is a bit bad, it is also true.
For example, Wang Chuanfu's face changed drastically after hearing Bi Ruide's words, and his original smile and joy disappeared without a trace.
After a long silence, Wang Chuanfu said with a wry smile, "Chairman, I think what President Bi Ruide said is very reasonable. I am too one-sided to name it after the dynasty. This name will not be difficult in the Chinese market, but it is definitely not the first choice in the world market!"
"My car is to be sold with the world goal. It is indeed inappropriate to name it in the dynasty of China, and it may also inspire some malicious speculation from abroad. So I think it is better to support Mr. Bi Ruide's opinion. If we use internationally renowned place names, the future of our cars will be better!"
Wang Chuanfu is indeed a qualified CEO. Any fool can see his love for the naming of the Dynasty series, but he can understand the most correct answer at the critical moment and make the most correct decision. It is the most good. Even Bi Ruide, who was standing beside him, looked at Wang Chuanfu in surprise.
Bi Ruide, who was originally a little dissatisfied with his subservient youth, suddenly felt much more comfortable.
"In fact, it doesn't have to use a place name, it's okay to use a person name, just like our Tesla. The next car might as well be named Edison, then Newton, Pythagoras, Copernicus, etc."
"There are still many names in the scientific community that are world-famous. Using these people's names to name our cars can be just related to the environmental protection and advanced nature of electric vehicle technology. Let users have a good impression of Daqian Automobile as soon as they hear this name!" Bi Ruide suggested again.
"This suggestion is good! I like it too!" Wang Chuanfu couldn't help but nodded and said, yes, I didn't expect that since he had named it with Tesla, he could use other world-class scientists in the future. This is very important for creating the brand influence of a new car.
Wang Chuanfu and Bi Ruide both support the plan to name the world's top scientists, and it seems that all this will be decided like this.
"I think it's better to use the dynasty to name it!" Boss Jia suddenly spoke!
"Chairman!" Bi Ruide and Wang Chuanfu looked at Boss Jia in surprise at the same time.
Chapter completed!