Chapter 1678 Xia, Zhou, Shang
"Then the next thing is the price. To calculate the price, you have to calculate the cost first. What is our cost?" Boss Jia asked again with a smile.
"It's quite high at present. It costs about 300,000 yuan to produce one!" Wang Chuanfu said, "But fortunately, everything can be made in China. Once it is formed in batches, the cost of each car can be reduced to about 50,000 yuan!"
The cost of 100,000 yuan is still very low in this era.
After all, a Santana costs about 200,000 yuan this year, and an electric car costs only 50,000 yuan, which is indeed quite good.
The reason why the cost is so low is mainly because all components can be made in China.
Electric vehicles and traditional fuel vehicles, the main production costs of fuel vehicles are engines, gearboxes and other mechanical equipment. These things have high technological content, and they require more accuracy and equipment.
Take Santana for example. Although it has been domestically produced for almost 20 years, only about 80% of the parts can be completely domestically produced. Some close parts in the motor and gearbox still need to be imported from abroad, and these parts account for more than 40% of the total cost.
Although Daqian prevents the technology tree, they are all electronic technology and have no choice but to use mechanical power technology, so Daqian has no choice but to buy foreign ones.
But electric vehicles are different. The mechanical part of an electric vehicle is actually a transmission mechanism, and even the gearbox is completely electronically controlled. These are Daqian's strengths and there is no technical difficulty.
To be honest, this Daqian electric car is 100% produced nationwide, and some of the parts are only domestic, and only Daqian can produce them himself.
Therefore, the cost of parts that occupy the leading position in traditional cars is not high in Daqian electric cars, so the cost is greatly compressed.
The real cost of electric vehicles actually lies in the battery. The reason why electric vehicles in later generations were sold at a price of more than 300,000 yuan was because the cost of lithium batteries was too high. An electric vehicle worth 300,000 yuan was about 150,000 yuan.
However, because Daqian's generation of electric vehicles uses traditional lead-acid batteries, the cost has dropped many times compared to lithium batteries, so the cost will naturally decrease.
This is like the reason why Wuling Electric Vehicle, which ranked first in the electric vehicle sales list in 2020, was able to sell for 30,000 yuan per vehicle because it used lead-acid batteries.
Although the range is less than 200, the cost per kilometer is simply too cheap.
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The same is true for Daqian electric vehicles today. And because the prices of workers and materials in this era are cheaper, once Daqian electric vehicles start mass production, the cost can indeed be reduced to about 50,000 yuan per vehicle.
"Since that's the case, I suggest we can produce three different dynasties electric cars!" Boss Jia spoke, and Wang Chuanfu immediately took out his small notebook and began to record Boss Jia's orders.
"First of all, it is Daqian Xia, the beginning of everything, and it is also the beginning of China, which is more suitable for the temperament of a medium and long wheelbase sedan. So we can use the appearance of the prototype car just now to transform and design it to make it a medium and long shaft sedan, that is, Daqian Xia."
"Then this car needs to be divided into four different grades. Well, since they are all called Xia, it is divided into four grades: Xia Gun, Xia Kang, Xia Qi, and Xia Yu. You can decide how to divide it yourself. Anyway, Xia Gun is the lowest-equipped, but it is also stronger than Santana's highest configuration. At the same time, the range of up to 200 kilometers must be at least equipped with air conditioners, and the price is set at 100,000 yuan per car!"
"The strongest one is Xia Yu, so install everything we have on hand... Well, Liu Nian's not very mature autonomous driving is fine. In addition, the battery mainly increases, and it must have a range of at least 300 kilometers, so the price is set at 200,000 yuan."
"As for the two levels you can match yourself, as long as they are suitable, they can grasp the psychology of consumers."
"Then it's Daqian Zhou!"
"This dynasty has been long and the process is quite bumpy, so I think it is more suitable for the temperament of an SUV!"
"This car is enough to make a difference according to the appearance of the car just now, and the configuration is divided into four levels. The prices of King Wen of Zhou, King Wu of Zhou, Chunqiu of Zhou, and Zhanguo of Zhou range from 120,000 to 300,000 yuan. If the battery life is long, you can find a way to install more batteries. The minimum is 240 kilometers, and the highest configuration is 360 kilometers!"
"Finally, it's Daqian Shang!" When he said this, Boss Jia paused, looked around and smiled, "Are you curious? Why did I just cross the Shang Dynasty and jump directly to the Shang Dynasty?"
"Hehe!" Wang Chuanfu smiled. "Yes, Chairman, why did we jump over?"
"Because Daqian Shang is quite special, he will not have four levels, he only has one level, that is Daqian Shang!"
"And his price!" Boss Jia said here, then paused and said, "He only sold: 20,000!"
"What! Twenty thousand!!" Wang Chuanfu jumped up on the spot. Although Bi Ruide, who was standing beside him, his mouth was also wide open. He didn't understand why Boss Jia had come up with such an outrageous price of 20,000!
"Yes, it's only 20,000!" Boss Jia said without any doubt. "Don't be so surprised. I think we can just change the car from a double-row five-seat to a single-row two-seat. Then reduce the vehicle's range to 100 kilometers, remove all the extra functions except the air conditioner, and only retain the basic ability. Even if this car is only sold for 20,000 yuan, I think we will not only not lose, but also make some money!"
"In addition, I remember that the cheapest car on the market is Alto, which was released more than a year ago! The lowest configuration price is only 29,800, which is equivalent to 30,000!"
"If our Daqian Shang, which costs 19,800, comes on stage, then this will replace Alto as the cheapest car in the country!"
"Everyone, you guys don't know how popular the market was after Alto was launched. In a year, Alto sold 1 million vehicles across the country! Alto almost reached half of the sales volume of the national automobile market."
"What is this based on? We all know. If our Daqian Shang only sells 19,800 yuan, then our Daqian Shang will become the best vehicle sold in China. This is a foregone conclusion!" Boss Jia said lightly.
"Yes, but our Daqian Automobile brand is over!" Wang Chuanfu was anxious. "Chairman, if our Daqian Shang only sells 20,000 yuan, then the other Daqian Zhou and Daqian Xia are over, and they will not be able to sell it!"
Chapter completed!