Chapter 161 1 Million Registration Forms
A very simple truth is that even a professional director of film and television was shocked by Jia Yapeng's 3D animation, let alone ordinary people. Chinese people had no resistance to this super 3D special effects at the beginning.
The simplest example is that when the Titanic was released, it actually took away a box office of 340 million yuan in China in 1997.
This box office result is a pretty good box office result even in 2020, let alone in 1997.
This result is no easier than "Shaolin Temple", which cost one cent per movie ticket and ended up with a box office of over 100 million yuan.
When "Shaolin Temple" was released, it was when Chinese people lacked entertainment methods and television was not popular. At that time, watching movies became one of the only entertainment methods, so there were a large number of viewers.
In fact, looking at the box office of movies in that era, as long as the quality is reasonable, it basically has a box office of more than one million yuan, and a box office of tens of millions is also quite large, because there were really no entertainment methods at that time.
But in 1997, the situation was different. At this time, TVs had almost become a must-have home appliance for thousands of households, and 80% of households in China had TVs.
Compared with TVs, the cinemas at that time had basically no advantages except for a larger screen. They were comfortable to watch TV in bed at home, and they didn’t even spend money.
Not to mention that there was a VD DVD player later, you can watch movies countless times with a CD, which is much more cost-effective than a cinema.
So cinemas of that era were basically unable to survive. In the 1980s, there would be a cinema run by factories in almost every large state-owned enterprise's residential community, such as Yuzhang Printing Factory, and there was also a small cinema founded by itself in their community.
But by 1997, these small cinemas had basically gone bankrupt. In fact, it was difficult to find several cinemas that were open normally in the entire city.
It is said that when the Titanic was released in 1997, there were only 5 cinemas in Yuzhang City that could play movies normally, and there were only a few thousand cinemas in the country.
With just a few thousand cinemas and a box office of about 5 yuan, it achieved a record of 340 million yuan. From this, it can be imagined how terrible the popularity of "Titanic" was at that time.
The reason why "Titanic" could create such a huge miracle in the cold winter of the movie at that time was actually not related to love, and China has never been a romance film that can occupy the mainstream commercial market.
The reason why the Chinese are really moved is to put it bluntly the special effects of "Titanic".
Jia Yapeng's parents from another world also went to watch this movie. They said that they were stunned after watching it. Unexpectedly, they could see such a realistic shipwreck scene in this theater. When the Titanic was silent, many viewers were so scared that they thought their cinema had sunk.
They even used the serious routine to rebuild a Titanic and then let it sink, so that it can be used to make movies.
Therefore, the Chinese people in this era were not resistant to special effects because they rarely saw real movie-level special effects, at most they were the special effects of Journey to the West.
Back to the topic, because of the amazing ratings of "Key Questions" across the country, this special effect exploded across the country almost overnight. Countless viewers who watched this episode of "Key Questions" asked everywhere whether this magical special effect was real, where did it come from, and whether an F1 racing car could be transformed into a four-wheel drive car like this.
Many men’s greetings have become the show you watched the F1 racing? This scene is so amazing!!
This is like Jia Yapeng first saw the full CG movie of "Final Fantasy" and was completely shocked.
Anyway, the topic of four-wheel drive was completely exploded. Countless children were surprised to find that their parents would actually ask them when the "Four-Wheel Brothers" will be broadcast, and then accompanied them to watch an episode of four-wheel drive brothers!
The hot discussion about four-wheel drive cars is rampant, and people across the country are curious about what this magical little car is. When they heard that this little car can be bought and only cost five yuan, they couldn't help but feel a little moved.
Therefore, many children were surprised to find that when they asked parents for money to buy a four-wheel drive car, the parents' resistance was not very big, and many parents would take the initiative to accompany their children to buy a four-wheel drive car. Although the proportion is not high, it is a great number on the national base of 1.3 billion.
The simplest example is that as 3 million boxes of four-wheel drive vehicles were put on the market one after another, they were sold out after no longer being launched. The convenience store could still be left for two or three days, and the four-wheel drive vehicles that children could buy in time were suddenly sold out again.
The whole country has once again entered a state of out of stock. Dealers across the country are frantically managing the company for goods. Daqian quickly sent 500,000 boxes to all parts of the country, and as a result, the scene of the first release was staged. It was sold out when it was put on the shelves, which made other toy manufacturers want to commit suicide.
Of course, the popularity of a 3D short film comes and goes quickly. After the momentary popularity passes, things will fade away quickly. But one thing is very important, that is, in the eyes and impressions of all Chinese people, four-wheel drive is no longer a toy for children, but a kind of educational stationery that can be associated with the high-end F1 racing car and key questions.
This is very, very important, because once anything is combined with intelligence, it can develop intelligence, which is high-end, atmospheric and high-end. Parents will no longer stop children from continuing to play with four-wheel drive. They will think that this is a good educational stationery. Children can develop intelligence by assembling four-wheel drive cars and studying the mechanical principles of four-wheel drive cars.
As a result, four-wheel drive cars have become a toy that parents will not prohibit, and even some parents will encourage. This is unimaginable for the promotion of four-wheel drive cars among children.
When the biggest resistance of parents becomes a boost, the impact on four-wheel drive cars is at the turning point of fate.
This was quickly revealed in reality.
On March 5, Daqian Group officially released an important news to all the "Four-Wheel Brothers" audiences through the tangram program, that is, the first National Four-Wheel Tour Championship, which will officially start on April 20.
Any children who will mail the postcards attached to the 4WD car to the Daqian Group Corporation before April 1 will automatically be qualified to register. Daqian Group will send them a competition invitation letter, and they can directly participate in the competition with this invitation letter.
The first stop of this national tour championship is in Yuzhang City, the location of Daqian Group, and it is also the city where the brothers Ma Xinghao and Ma Xinglie are located in the animation. At that time, Daqian Group will join forces with CCTV Jipai Program, Xijiang Provincial Local TV Station, and Xijiang Provincial Sports Bureau to hold this exciting competition at the Xijiang Provincial Gymnasium.
Xijiang Province is just the first stop. In the next 6 months, the tour championship will be held in 33 provinces, cities and autonomous regions across the country. Children can learn about the world of their city and provincial and municipal competitions through the animations broadcast every day, and then participate in the competition.
As the winner of the competition, you can get the epic super four-wheel drive car that has never been published and the epic four-wheel drive car accessories. More importantly, there are also recommendation qualifications for key primary schools, junior high schools, and even high schools in various places.
As a result, before April 1, as of March 15, Daqian Group received more than 1 million registered postcards, which scared the workers responsible for the counting and registration. Daqian urgently recruited hundreds of housewives who had nothing to do at home to reply and level postcards.
Chapter completed!