A week after Microsoft announced the news of Box Games, all 100 Box Game direct-operated stores around the world were launched, including 60 in the United States and 40 in various countries around the world.

It is worth mentioning that Huaxia has no one. I don’t know if it is because Huaxia thinks that the Chinese market has no value or has been deeply hurt by Huaxia. They think that they have any advantages in China and cannot defeat Daqian.

It must be admitted that this is very smart and cannot be beaten.

With the opening of the Box Game Store, curious players flocked to the direct store to see what exactly is sold in this newly emerging store.

What surprised all players was that in Microsoft's Box Game Store, except for the games under various game companies directly affiliated to Daqian Games, almost all other game companies' products can be purchased in the Box Game Store.

Therefore, the products in the Box Games direct store are also very rich, and the number of games that many people imagine is insufficient, seems to have not appeared at all.

At the same time, all Nintendo products in the Steam Game Store were directly removed from the shelves. After that, Ubisoft also announced that it was acquired by Box Games, and all its games were withdrawn from the Steam Game Store.

Then there are large game companies such as Bandai Nangong Meng, Square, Korome, and Vidiewang, which have successively announced that all games will be withdrawn from the sales of the Steam Game Store.

These companies were directly acquired by Box Games.

For a moment, players were surprised to find that the country of Steam Game Store seemed to have collapsed halfway, and many famous game IPs have since disappeared from Steam Game Store and can only be bought in the box game store.

Of course, this is a decision that only a game company that has been acquired by Microsoft or gained control of the board of directors will make. Otherwise, normal game companies will choose to list their own games in two game stores at the same time. As long as the platform does not force the game company to choose one, it is absolutely impossible for the game company to choose one of two. I want it all to be the king.

Daqian seemed to have no response to this, but just let these game companies leave very simply, without any obstacles, and the response measures were quite Buddhist.

The Box Game on the other side is quite unfamiliar. On the first day of its opening, Box Game announced a summer promotion that lasted for one month.

All the products in the entire box game store will be sold at least 20% off, and the discounts for some games are even reduced to 20% off, which is almost no different from free gifts.

For a moment, all the gamers gathered at the door of the box game store, queuing up as if they were having the New Year. When the number of people was the most, the queue even stretched for hundreds of meters, and people seemed to see the scene of the steam game store.

On the other hand, customers chatted inside the Steam Game Store, and many clerks were idle to kill mosquitoes. In order to challenge the Steam Game Store, almost all of the Box Game Stores are next to the Steam Game Store, so the clerks could only helplessly look at the door of their houses with a lot of doors at their houses, and their doors were deserted.

According to incomplete statistics, in this month, the sales of Steam Game Store dropped by 40%, only 40% of the previous month remained, and more than 70% of them were all created by Daqian’s own games.

In short, most of the game products of fence-tout companies are sold more in box game stores.

Well, this is also a normal thing. After all, the products of the box game store are cheaper than the steam game store. After all, players will not care about what brand you have. As long as the price is discounted enough, which store is my dad.

Game companies are actually very happy because the low-price strategy of Box Game Store does not require them to pay for it, but Microsoft itself subsidizes it. Although many game companies' products have been reduced by 20%, this 20% is paid by Box Games, which means that their selling price has not changed.

The share of the box game store is 20% less than that of the Steam Game Store, and has dropped from the previous 50% to 30%. Then the profit share of selling games in the Box Game Store will naturally be much higher than that of the Steam Game Store.

In this way, these game companies are inevitably favored by Box Games. After all, everyone likes to give more money to the game channel merchants. For a moment, the entire industry praised Box Games. Steam Game Store has become a gangster force mentioned by many game companies because of 50% of the game share.

Just like the evil dragon in the classic game routine of the Dragon Quest, and the box game store is naturally the legendary brave man who kills the dragon!

In short, the emergence of box game stores has made players and game companies very happy, but in this way, many steam game store operators are a little uneasy because they are all franchisees and their profits are only obtained by sharing 20% ​​of sales.

Once sales drop by 40%, their income will also drop by 40%. If the cost is removed, it is normal for profit to drop by 70% or 80%. Some franchisees who are located in the golden areas of the city and have scary shop rents, their profits will even be directly negative.

So, these steam game franchisees immediately found Daqian Game and asked Daqian Game to immediately block a large-scale promotion event like the Box Game Store, thereby saving the market of the steam game store!

In this regard, the senior management of Daqian Games still attaches great importance to it. Daqian Games' current president Mira Arakawa came forward directly and held a small meeting with many franchisee owners of steam game stores on QQ and took advantage of the QQ group functions.

At the meeting, Minami Arakawa said that the opponent's marketing strategy is unhealthy and even harmful to the entire game industry. This practice of relying on official subsidies to reduce the price of games and attracting customers will only lead to a comprehensive price drop in the entire game market.

Once players get used to cheaper game prices, it will lead to a collapse in the price of the entire game industry and a decline in profits. Your overall profits in the future will still decline.

At the same time, this sales strategy is also unsustainable, because Microsoft cannot continue to transfusion blood to Box Games, and they will inevitably stop such promotions in the future.

According to the business strategy of 70% of Box Games' share of all the game companies, the 20% loss will definitely be deducted from their franchisees. At most, each of them will be 50 big boards, Box Games will deduct 10% and take away 20% of the 30%.

The share of franchisees may be determined from 20% to about 10%. Overall, this is a disaster for all franchisees.

As for Daqian Game itself, it will never follow the price reduction. Price reduction will only lead to vicious competition in the industry and compete for strong financial resources. Does Daqian have any interest in this kind of damage to oneself and harming others and destroying the future of the entire industry?
Chapter completed!