The public's eyes are indeed sharp. Sometimes, although advertising is very important, sometimes it is true that the smell of wine is not afraid of the depth of the alley.

Especially movies like "Farewell My Concubine".

When you watch a Hollywood special effects blockbuster or a Marvel Universe movie, you will often be shocked by the various thrilling special effects while watching the movie. But after the movie is over, within a few hours, the movie will

It will completely fade away in your mind, as if you have never seen this movie.

But "Farewell My Concubine" is different. The stamina of this movie is really great. You may be in the most relaxed state when watching the movie. When the movie is over, you should forget about it.

But everything about this movie keeps lingering in your mind and cannot be dissipated for a long time.

When you walk on the road, you will think about Dieyi; when you lie on the bed, you will think about the sword that pierced Dieyi's body; finally, even if you have fallen asleep, there is still such a man looking at you in your dream.

When you wake up the next day, everything will be more impressive.

All these experiences force you to share many of the emotions you have suppressed in your heart.

If it's 2020, then you can use Weibo, Moments, or even QQ space to express all the suppressed emotions in your heart through words, thereby relieving this depressed feeling.

But in 1992, there were no such things. The only thing you could do was look forward to the next day at work or school, and share your thoughts and feelings about this movie with your classmates, colleagues, and friends.

Tell them what kind of experience and understanding you have. Anyway, you have to vent this suppressed emotion in your heart.

So naturally, your friends and colleagues who are listeners will involuntarily become very curious about the movie you are talking about. They really want to know what this movie that you said is so popular is about.

Its charm can make you, a guy who usually doesn't like to talk, come up with so many comments after watching it.

Even if this movie is released in the early morning, you can't help but want to go and take a look.

By the time these people come out of the movie theater, they will be just like you before, with thousands of words bottled up in their minds and bodies, and they want to talk it out to everyone around them, otherwise they won't even be able to fall asleep.

This is the reason for all the abnormal data in the past three days. Word of mouth is always the most important thing for a movie. It can ferment quickly among the crowd and then infect everyone's emotions like a virus.

By the fourth day, the popularity of "Farewell My Concubine" has become extremely fermented. 30% of the adults in Hong Kong have basically learned about this extremely powerful and touching movie from their friends. But according to

According to friends' descriptions, this movie doesn't seem to be taken seriously by movie theaters, and is only shown at bad times like the early morning or early morning.

But there are still many people who can't help but go to the cinema to see when this movie will be released. Then they find that their friends are completely talking nonsense. There will be a "Farewell My Concubine" in an hour.

Is it showing?

As a result, these people walked into the cinema one after another, and some audience members who had heard about it before but were unable to watch it because the rehearsal time was too bad were also dragged into the cinema by their friends.

Suddenly, the entrance to the cinema was packed with people, and those who didn’t know it thought it was a Christmas movie being released.

Of course, a large number of people have found that the movie theaters near them are still only available in the early morning, or not at all.

"Don't worry about it. I have it in Jiahe Cinema here. Come and watch it here!"

"okay!"

As a result, people in other cinemas discovered that only the entrance of Jiahe Cinema was overcrowded, while their own entrance was still deserted, and there seemed to be fewer people.

"What on earth is going on?" The staff of other theaters looked confused.

On the fifth day, the box office results of the fourth day of "Farewell My Concubine" were delivered to Director Chen. Director Chen sighed. He already didn't want to read the box office report anymore. Anyway, the more he looked at it, the more angry he became.

But he had no choice but to look at it. In desperation, Director Chen could only hold a small corner of the report and lift it up a little so that he could see the specific numbers inside.

"Bang!" Suddenly, the tabletop trembled, and Director Chen suddenly pulled the report away, with a shocked expression on his face.

"One hundred and eighty...one hundred and eighty million!!" Director Chen's hand holding the report was trembling. You must know that the data he saw yesterday was only 70,000. How could it rise in the blink of an eye?

At the box office of 1.8 million, the changes in this data are too fantastic!

"Boss Jia! Boss Jia!!" Director Chen couldn't restrain his excitement. He couldn't wait to find someone to share it with, and this person was naturally our Boss Jia.

Unfortunately, when Director Chen knocked on Jia Yapeng's door, he found that Mr. Jia was not in the hotel. He probably went out to play, so Director Chen had no choice but to share his joy alone.

Also extremely happy was Jiahe Cinema, with an attendance rate of 1.8 million, 60%, which fully proved that his decision was correct. The quality of "Farewell My Concubine" is extremely high, and it is destined to detonate the market.

The manager immediately told their boss Zou the news. After learning the data, boss Zou only said one sentence: "Continue to increase the number of films."

"So, on the fifth day, Jiahe used half of the cinemas and screens to show "Farewell My Concubine", and the fifth day was also the day when word-of-mouth exploded most intensely. At the end of the day, one Jiahe theater chain

The movie's box office directly exceeded 4 million, which almost set a single-day box office record for a Golden Harvest film.

At this time, with more and more people watching movies, almost all Hong Kong people found that their friends were bragging about a movie called "Farewell My Concubine".

In particular, Guorong's fans regard this movie as a masterpiece and continue to crazily recommend it to all their friends.

At the same time, the same movie box office reports were also placed in the hands of the bosses of other theaters. When they saw that Golden Harvest had taken in a sky-high box office of nearly 6 million Hong Kong dollars in two days, everyone's eyes were filled with excitement.

Full of sparks of jealousy.

Another theater chain that had already been showing the movie did not wait for tomorrow and started to add screenings on the same day. It removed the original movies and replaced them all with "Farewell My Concubine". At the same time, the poster of "Farewell My Concubine" was also

It is plastered all over the exterior wall of the cinema to tell everyone that "Farewell My Concubine" is being shown at this time.

As for the other three theater chains, the situation is a bit worse. Since these three theater chains have no plans to release "Farewell My Concubine" at all, they do not have copies of "Farewell My Concubine" in their hands.

If you want to have a surprise release at this time, you have to go to Director Chen to buy a copy and sign an agreement. This will take at least four or five days. I'm afraid that by then the film's prime period will have passed.

In the end, only one of the three theater chains found Director Chen to negotiate immediately, then signed the contract quickly and made copies as quickly as possible. Finally, on the 8th day after the movie was released, "Bawang Farewell" was also released in its own theater.

Ji》.

As for the other two theaters, they have never shown "Farewell My Concubine" from beginning to end.

A month later, the popularity of "Farewell My Concubine" gradually dissipated. According to the final box office results, "Farewell My Concubine" earned a total of 22.8 million at the box office, which was nearly 6 million less than the 28.9 million in the previous life.

.

But there's nothing we can do about it. After all, it started off too badly, but it's already very good to have a box office of more than 20 million in the end.

Among them, Golden Harvest is naturally the most profitable. Of the 22.8 million, 14 million is from his box office. The remaining 8 million is divided between the other two companies, which can be considered a relatively small profit.

And our director Chen's face was red with excitement. After experiencing this kind of driving low and going high, and the general plot in the movie, Director Chen was about to fly with joy.

Although only 11.4 million of the 22.8 million box office was their income, which was a loss of 18.6 million from the original production cost of 30 million, but Director Chen didn't care about that much anymore, so he was done with it.
Chapter completed!