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Chapter 409 Oscar Marketing

[p: Cough cough, today the installation is finally completed, which is a happy congratulations, so the eight chapters are extended to No. 31]

It is true that Harvey Waynes is a real scum, but he also has his own ability, that is, when it comes to operating the Oscars, Harvey Waynes's original appearance is unmatched.

Speaking of Oscars, many people's first impression may be that it is a fair, internationalist and most prestigious award in the film industry. If you can win the Oscar, for a filmmaker, it will basically stand at the peak of his achievements.

But is the Oscar really absolutely fair and just, and can only rely on his ability but not on other methods to win awards?

Of course, this is not the case. In fact, Oscars can be influenced through many means, and this Harvey Waynes is one of the best, also known as the Oscar pusher.

Before 90 years, Harvey Waines was still a director and had filmed many movies, but after 90 years, Harvey Waines basically stopped filming and mainly engaged in Hollywood as a producer.

The reason why Harvey Waynes made such a change was that in 1990, Harvey Waynes performed a PR operation for the movie "My Left Foot" and then helped the movie win the Academy Award for Best Actor and Supporting Actress.

Afterwards, everyone thought that the film was not worthy of winning the award, but it gave Harvey Wains an unimaginable pleasure.

He found that compared to making movies, he seemed to be giving a movie that was not worthy of its name to the Oscars, which made him feel more accomplished.

So since the 1990s, Harvey Waynes stopped making movies, but focused on becoming a film producer and then was responsible for giving his films to the Oscars.

Among them, the most well-known one is called the three major unjust cases in Hollywood.

One is that in 1998, Harvey Waynes spent $5 million to defeat "Saving Private Ryan" and won six grand prizes that year, including the Oscar for Best Picture.

Then in 2011, helping the movie "The King's Speech" defeat its rival "Social Network".

Finally, "The Artist" defeated "Hugo"

Anyway, Harvey Waynes can always surprise the audience.

Boss Jia also likes Harvey Waynes very much, because with the operation of Harvey Waynes, the later Oscars were becoming less and less credible, and the influence became weaker and weaker, which made Boss Jia admire Harvey Waynes very much.

However, in this era, the influence of the Oscars was still very amazing, so Boss Jia needed Harvey Waynes to ask him to help him give "Farewell My Concubine" the best foreign language film award.

"Farewell My Concubine" in her previous life was very regrettable. She almost won big prizes around the world, but she only never won an Oscar.

Some people may say that this is a quality issue in "Farewell My Concubine". You can't blame others if you don't win the award.

If "Farewell My Concubine" met an opponent like "The Silence of the Lambs" at that time, it would be better to lose, and Boss Jia had nothing to say.

But the problem is that in the end, "Farewell My Concubine" lost to a Spanish movie called "Four Thousand Gold Lovers", which is very nonsense.

It is said that Lao Touzi was very surprised after seeing the movie "Four Thousand Gold Lovers". Because this movie is mediocre, let alone the battle with "Farewell My Concubine", there are still a few steps away from "Farewell My Concubine". How could such a movie win an Oscar?

Later, Lao Touzi found many judges who voted for "Four Thousand Gold Lovers" and asked. He thought these judges said what details "Farewell My Concubine" were not as good as the opponent, so he failed miserably.

Or maybe foreigners can't understand Chinese movies.

But these judges told Lao Touzi that they could understand "Farewell My Concubine" and did think that the quality of "Farewell My Concubine" is better than "The Lover of Eight Thousand Gold".

But this movie has won the Palme d'Or and the Golden Globes. They feel that "Farewell My Concubine" may be satisfied and no longer needs an Oscar, so they gave the prizes that year to Brazilian movies that need more support.

This answer made Lao Mouzi stunned on the spot. He repeatedly asked the real reasons among the judges. Some of the judges were annoyed by the question. Finally, he said helplessly, "The movie "Farewell My Concubine" does not seem to want to win the Oscars, because during the Oscar voting, the judges did not see the promotion of "Farewell My Concubine"."

This sentence sounds a bit inexplicable. Shouldn’t it be determined based on the quality of the film or the level of publicity?

But this answer made Lao Touzi understand and no longer entangled.

In fact, it is very simple to put it bluntly. The so-called publicity is not about posting a poster at your doorstep, but whether you have held a private banquet to make the judges deepen their impression of "Farewell My Concubine" during the banquet.

Later, Ang Lee learned his lesson in "Crouching Tiger, Hidden Dragon" and used all the tricks he could use. He also spent money to hire Harvey Waynes to operate it, and finally successfully won the Oscar Grand Slam reward.

Lao Touzi was reluctant to spend money on "Heroes" back then, and he still had a little expectation for the sweet air of the Americans, so he was defeated again.

Back to the topic, Boss Jia must give "Farewell My Concubine" Oscar this time, so Boss Jia smiled after shaking hands with Harvey Waynes, "I wonder who Mr. Waynes is more optimistic about this year's Oscar for Best Foreign Language Film?"

"I'm not easy to say about this!" Harvey Wains's mouth twitched slightly, then started to laugh.

"I think our "Farewell My Concubine" is the best choice!" Boss Jia glanced at Harvey Waynes and said, "But I think the American people may not know much about Chinese culture. I need someone to help our "Farewell My Concubine" promote it. I wonder if Mr. Waynes can help me with this little favor?"

"Of course there is no problem with this!" Harvey Waynes laughed. "But Mr. Jia, in our United States, any publicity will cost money."

"I understand!" Jia Yapeng nodded, "I don't know how much publicity funds are needed?"

"I can't give you the answer to this for the time being!" Harvey Waynes said with a cowardly shoulder, "You have to wait until I finish watching this movie. After all, some movies need more extra help, and these must be calculated based on the actual quality of the movie!"

"Okay, let's talk after the premiere is over!" Jia Yapeng nodded, and Harvey Waynes smiled. He didn't expect that he would really make a surprise profit!

The dinner lasted for more than an hour in total. Boss Jia and many Hollywood stars and bosses all looked familiar, and then the premiere of the movie finally officially began.

Three hours later.

"This is really touching!" Ivanka Ivana beside her said, wiping the tears from the corners of her eyes after the movie ended.
Chapter completed!
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