Chapter 514 Intel's meat
But then again, don’t you feel a little strange today?” After Ni Guangnan calmed down from his excitement, Boss Jia suddenly said.
"What's strange about it?" Ni Guangnan asked silly.
"It's nothing, it's just that aslm is a little nicer to us!" Boss Jia touched his nose.
"You have a problem with this person. They are kind to us and are so attentive to entertain you. You still say they are strange. I think you are strange!" Ni Guangnan said angrily.
"Of course this is strange. At first I thought it might be that no one bought his equipment, so he was so good to us. But later I felt something was wrong. When the vice president asked the teacher to visit their factory casually, I felt the problem!"
"Because this vice president didn't take us seriously at all. He never looked at me in person when he talked to me, and the smile on his face was mostly a smile that could handle the problem!"
"More importantly, he didn't talk to us about the price from beginning to end, and didn't even mention any product itself. It didn't seem like he really wanted to sell something!"
"Because if I plan to sell something to someone else, I will definitely brag about the various advantages of my products. At the same time, because there is only such a 70nm device in the world, which is a unique product! So I will definitely pretend that many people like it. If you like to buy, buy it, and if you don't buy it, get out of here. This will actually stimulate the buyer's desire to buy more!"
"But there is nothing in this. The other party seemed to be just visiting us to visit. He didn't seem to expect us to buy his machine at all!"
"What you said seems to make some sense!" Ni Guangnan was also confused when he heard it. "I remembered that when I visited the factory, I had talked to many workers, but no worker knew that there would be Chinese people coming to visit the factory. This is indeed a bit abnormal. If it were me, I would definitely tell the workers in advance so that they could prepare and perform better!"
"That's right!" Boss Jia nodded, "There must be a problem here!"
"But what's the problem here? I can't find a suitable reason!" Ni Guangnan and Boss Jia looked confused at the same time. Yes, they really can't find the reason for Asml to do this.
What Boss Jia and Ni Guangnan didn't know was that in another hotel one kilometer away from their hotel, the two were also having a meeting.
"Mr. Minister, I have found out the matter clearly. Today, a group of buyers came to visit, and it was personally received by the vice president of Asml. The reception standards are very high and very grand. They even invited them to the workshop to see a lot. It seems that our opponent is really here!" said a young white guy.
"Someone actually wants to buy this equipment. Besides our Intel, who can use such a high-precision lithography machine?" The minister said to himself in great surprise.
Yes, these two white people are the director of procurement department and his assistant from Intel, United States.
As the world's top computer CPU manufacturer, Intel naturally is at the forefront of the times. After the birth of 70nm lithography technology, Intel immediately sent a team to negotiate with Asml and bought all the two lithography machines at a suitable price.
Originally, Intel was full of confidence this time, because the two previous competitors, Amd and Apple, were not in good condition now. Amd is said to be in short supply and has reached the point where the capital chain is about to break, and there is no money to buy the latest lithography machine.
Apple, due to serious internal conflicts in the company, and the market was squeezed by Microsoft. More importantly, Apple, which had always insisted on taking the self-developed chip route under the leadership of Boss Qiao, has been shaking due to the manipulation of the new board of directors.
Now in order to save R&D funds, Apple has proposed the idea of giving up self-developed chips and directly purchasing chips from Intel, which not only saves money, but also saves worries.
In the past, there were only two companies that competed with Intel for high-end lithography machines because other companies simply could not use such high-end lithography machines. After all, the 140nm lithography machine can basically meet the needs of all other companies.
Now that these two competitors have given up on their purchases, Intel is the only buyer left for this machine. Do you think Intel will still honestly accept the Aslm quotation?
In the past, when I bought the latest lithography machine from Aslm, because there were three competitions, the price of Aslm was not only high, but in the end, the purchase price was often higher than the price due to the competition between the two parties, which made Aslm make a lot of money, which has long made Intel very unhappy.
Now that there are no competitors and no one else buys your machine, Intel will naturally have to lower the price unscrupulously.
For example, now, when the first negotiation was held, Intel's representatives directly lowered the price of $150 million to $50 million, making Aslm so angry that he couldn't even make back the money.
Of course, Intel is just returning the money. They also know that it is impossible to buy $50 million, so after rounds of discussions between the two sides, competing for each other and bargaining, the price is now stuck at the $80 million price.
Intel proposed that $80 million is the highest price they can accept, and no matter how high it is, it will be free of negotiation.
Asml said, if you want to talk less than $120 million, they can't even make money back.
Because according to Intel's calculations, the cost of this lithography machine is only $60 million, and $80 million is already a very generous price, so Intel's price this time was not willing to give up again. The two sides have been in a stalemate for almost a week.
To be honest, Asml is almost unable to hold on. He has invested huge amounts of money in order to develop this 70nm equipment Asml. Now the company's capital flow is about to break. If you don't sell these two machines quickly and get some blood to the company, then Asml may really starve to death.
But the price of 80 million is really unacceptable to Asml. Although this price is more than enough for the cost of production materials, it is not worth mentioning in terms of R&D costs. After all, Asml has invested 500 million US dollars in R&D funds.
If a machine can make 90 million yuan in profits, it will soon be able to make back the R&D funds.
But if a machine only makes a profit of $20 million, it will take 25 machines to make a profit. According to Asml calculations, if you want to sell 25 high-end models, you may have to wait at least about 5 years.
So both sides were stuck at a price that neither side could accept. Intel relied on being the only buyer and tried hard to lower the price. Asml was shaking due to cash flow issues and was about to agree to the other party's request. When the price fell a little further, the Chinese appeared.
Although I don’t understand how much Chinese people have the money to buy lithography machines, they did propose to buy lithography machines, which gave Asml a huge help.
You see, it’s not just what you Intel wants, but others want to buy machines. In this way, Intel can no longer hold on to the price of 80 million, and you have to raise the price!
This is why Asml has such a good attitude towards Jia Yapeng and others, because whether Jia Yapeng and others really want to buy equipment or not, Asml must maintain absolute enthusiasm and create signs of hot negotiations between the two sides, making Intel unable to help but raise the price.
Chapter completed!