The full name of the e3 game exhibition is the electronic entertainment expo. Because this series of English letters start with three e, it is called the e3 game exhibition by domestic players.

Speaking of the e3 game exhibition, there is also a somewhat tragic story here.

Before the e3 game exhibition, there was no large-scale exhibition in the world specially prepared for games. At that time, if game manufacturers wanted to participate in world-type exhibitions, they would usually go to the World Consumer Electronics Exhibition, which is CES.

However, this exhibition has never valued games. After all, in this era, the total output value of the global game industry is only about 10 billion US dollars, while the output value of consumer electronics exceeds the level of 300 billion US dollars. Games only account for one not very important category among consumer electronics.

Economics determine status, so games have always been on the edge on the CES. When allocating booths, they can only be assigned to the most edge of the exhibition center and a few positions near the corner.

Moreover, there are only a few game companies qualified to participate in the exhibition, such as Nintendo. Other game companies will be directly rejected if they want to participate in the exhibition.

At that time, the organizer of CES proudly stated that game products will never be a luxury for the rest of their lives. They should be very satisfied if they can get such a small position in the exhibition hall and should not be more demanding.

These things naturally made the world's major game manufacturers feel very humiliated. Everyone urgently needed an exhibition that belongs to the game industry. So after last year's CES, major game manufacturers around the world gathered together. After the meeting and discussion, everyone agreed to hold a super exhibition that belongs to the game industry, so the e3 exhibition was naturally born.

After that, the CES game industry never appeared at exhibitions again. There were no exhibitors related to the game industry in the International Consumer Electronics Products Exhibition, which made people feel very strange.

Ces was held until 2019, but at this time, Ces was already in the evening, and no one was willing to go to Ces to visit any electronic products. So Ces officially announced the suspension in 2020 (this has nothing to do with the epidemic, because Ces was held in January, and at that time, the whole world, especially the Americans, were still watching Chinese jokes). From then on, this proud exhibition completely disappeared, and E3 was becoming increasingly popular in both scale and popularity.

Ahem, back to the point, the first e3 will be in July 1995. Although the time was later changed to March, it was undoubtedly July. After all, July is the beginning of the summer vacation. Releasing the game at this time will give you a huge market.

The news of the first e3 held was not shocked to Boss Jia. After all, these are common sense for a practitioner in the game industry. But the problem is that Boss Jia did not receive any e3 news. If it weren't for the chance to hear it from Yuki Yamauchi, Boss Jia wouldn't know the news that e3 will be held in July.

"Why, I look down on us Daqian and think I am not qualified to participate in the exhibition?" Boss Jia's expression turned dark. Yamauchi Hiroshi, who was standing beside him, immediately smiled, "Jia Jun, don't misunderstand. The invitation letter to you Daqian was actually sent directly to our Nintendo. The e3 organizing committee made a mistake. They think that your "Pokemon" is a game under our Nintendo, so they did not send you an invitation letter."

"Oh!" Boss Jia nodded with a stiff expression. The answer seemed to be worse than the e3 organizing committee.

"Xiao Jia, don't worry. We jointly created the e3 exhibition with the purpose of opening up, in order to provide all game manufacturers with an opportunity to show themselves. So this time, in addition to the invitation system, there is also an application system. Any game manufacturer can directly apply to the e3 organizing committee to participate in the exhibition area."

"If Daqian Game wants to participate in e3, you can just send a letter to the management committee of e3 to apply for it! In addition, as a founding member of the management committee of e3, I can apply for a temporary area directly for you! This is also more convenient!" Yamauchi said with a smile.

"Hahaha! Then I'll bother Senior Yamauchi!" Boss Jia laughed. "This time, we, Daqian Entertainment, naturally, will participate in e3, so please ask Senior Yamauchi to apply for an exhibition area for me!"

"No problem!" Yamauchi said with a smile, "I wonder how large the exhibition area Jia Jun plans to apply for this time?"

"How big is Nintendo's exhibition area this time?" Boss Jia suddenly asked.

"Not much, about 3,000 square meters, which is only 1/4 of the entire exhibition hall!" Yamauchi said with narrowed eyes.

"Then help me get 3,000 square meters!" Boss Jia smiled.

"..." Yamauchi's expression froze instantly, and then he said, "The area of ​​the entire exhibition hall is only about 12,000 square meters, and there is no more than 3,000 square meters for you. Otherwise, I will get you a few hundred square meters, which should be enough."

"No way? As far as I know, the entire Los Angeles Convention and Exhibition Center has an area of ​​50,000 square meters. Why is it only 12,000 square meters?" Boss Jia asked in surprise.

"It's the area of ​​6 exhibition halls combined!" Yamauchi said angrily. "This time, we only plan to rent the exhibition hall in Area A. The exhibition hall in Area A is only 12,000 square meters!"

"Then let's rent another exhibition hall. I think it's enough to rent the exhibition hall next to it as well!" Boss Jia said with a smile.

"That's too big. The area of ​​the exhibition hall in Area B is 10,000 square meters. For the entire exhibition, it's a bit too big! The area of ​​12,000 square meters is enough for all well-known game companies in the world. If the exhibition hall in Area B is added, there will be no other game companies entering. Most of the area will be vacant, which is not cost-effective. Could it be that the entire exhibition hall is just for you?" Yamauchi rolled his eyes and said.

"Senior, this suggestion is good!" Yamauchi Hiroshi was just complaining, but what he didn't expect was that Boss Jia said with a sudden enlightenment expression, "Yes, we Daqian Entertainment can take over the entire exhibition hall in Area B, so there is no problem of waste!"

"What, what did you say?" Yamauchi was stunned.

"Senior, I mean, you don't have to bother to squeeze out a few hundred square meters of exhibition area from Area A. You might as well give us the entire area B. The entire area B is the display area of ​​our Great Thousand. How great is this!" Boss Jia said with a smile.

"But the entire B area is 10,000 square meters, and the daily rent is as high as 50,000 US dollars. You..." Yuri Yamauchi murmured.

"What, it's only $50,000 a day. It turns out that it's so cheap, so there's no problem. The rent in the entire B area and other related expenses are all paid by us... The rent of only $50,000 a day is really too cheap. I thought it was so expensive!" Boss Jia said with a smile, and the face of Yamauchi on the side was pulled down.

This kid is too toxic.

———————

"Fifty thousand dollars a day seems to be inexpensive..." After Boss Jia left, Yuuka Yamauchi was still there, muttering alone, "We Nintendo can make $700 million a year, and it seems that spending $50,000 a day to rent a venue is indeed inexpensive."
Chapter completed!