"Learn from Jianlibao, what do you mean? Learn from them to make canned drinks?" Liu Changping asked.

Jianlibao was founded not long ago, but it is very famous in the beverage industry.

It has the title of Eastern Magic Water!

Its status is much higher than Jiangcheng's Beverage Factory No. 2 and Beverage Factory No. 3, and it is a brand full of national pride. It was even considered to be on par with beverage giants such as Coca-Cola and Pepsi-Cola.

Everyone in the office knows this brand and knows these three words.

Jianlibao is also sold in Jiangcheng Shopping Mall, but the price of Jianlibao is very expensive. A can of 355ml can costs about 2 yuan.

Ordinary people are reluctant to buy it.

But even so, just last year, Jianlibao's annual sales reached 130 million yuan.

The momentum this year is also very good, and it is expected to exceed last year's sales. Ordinary citizens are not potential customers of Jianlibao, and Jianlibao compares itself with international industry giants such as Coca-Cola and Pepsi-Cola, and regards these two as its competitors.

powerful!

Su Xingmin was also very surprised. He looked at Hong Erquan and said, "The cost of canned beverages is very high, and our factory does not have this equipment. If you want to learn how to can Jianlibao, you have to import canning production equipment, and even if you buy it,

The cost of producing canned drinks will be very high, and retail sales will increase accordingly, and ordinary people will not be able to afford such high retail prices."

Wang Guosheng frowned.

Hong Erquan came to him and told him that he had new ideas about the development of beverages in the factory, and asked him to summon Lu Hao, Su Xingmin, and Liu Changping to discuss it. However, he did not expect that Hong Erquan's idea was to learn from Jianlibao.

"The Jianlibao brand is not easy to learn," he said.

Although he, the director of the factory, landed halfway, he was very attentive and did a lot of homework. "This is a beverage brand in Sanshui County. At the beginning, it did not produce beverages, but produced rice wine. Later it was changed to producing beer. 84

It was only in the year that we started producing beverages, and the brand Jianlibao came into being.”

"There are many reasons why Jianlibao sells so well. One is that their person in charge is originally engaged in sports. The brand positioning of Jianlibao is a sports drink. It just happens that with the person in charge's identity and connections, they can use sports events to expand their business.

The influence of the brand finally reached its current achievements.”

When it comes to the brand Jianlibao, Wang Guosheng admires it very much.

Sanshui County belongs to Guangdong Province. Due to its geographical location, it has natural trade advantages, prosperous commerce, and a naturally broad horizon.

As early as the 1950s, Guangdong Province already had soda drinks, such as Red Star soda, with a monthly output of 500,000 bottles. The Asia Soda Water Factory in Guangdong Province was one of the eight largest soda water factories. In the late 1950s,

In terms of exporting products, when it was reopened, that is to say, in 1978, the economic authorities of Guangdong Province accepted the suggestions of the light industry and food authorities, placed the beverage industry at the top of the food industry, and increased their investment in the beverage industry.

Invest.

Higher standards, higher output, higher varieties, and better packaging!

According to these four plans, Guangdong Province made every effort to develop the province's beverage industry. From 1980 to 1985, in just these few years, the entire Guangdong Province's light industry system imported beverage production equipment worth more than 20 million US dollars!

No other province in the country can match this level of support.

Not only that, Pepsi-Cola and Coca-Cola have also entered Guangdong Province, but even under such competition, Jianlibao has stood out and achieved results that other beverage brands would be amazed by.

In three years, annual sales of more than 3 million yuan in 1984 reached annual sales of 130 million yuan in 1986! The success of Jianlibao has made many people want to imitate it, but not many people can do it.

Home.

Hearing what Su Xingmin, Liu Changping, and Wang Guosheng said, Hong Erquan smiled, with a proud look on his face.

What the three people said were all right, but none of them were right, because what the three people said were objective facts, but they were different from the way he thought. His thoughts were not expected by the three people.

So what if you almost become the leader? You can't compare to me.

So what about production? You can’t compare to me.

What about being the director of a beverage factory? I also don’t know what I’m thinking.

Facing the three people, Hong Erquan felt a faint feeling of superiority in his heart.

He looked towards Lu Hao unconsciously, and the happy expression on his face instantly seemed to be frozen, and his face looked a little stiff. Lu Hao was not surprised at all. He had the same look when he entered the office.

And he actually sat there and smoked cigarettes leisurely!

What's going on? How could Lu Hao be so calm and not really curious about what he was doing?

And now that he has taken the initiative to mention Jianlibao and revealed some information, Lu Hao doesn't want to ask further questions?

Just pretend!

Hong Erquan thought.

Even Wang Guosheng followed his lead, but Lu Hao remained motionless. How could it be possible?

He glanced at Wang Guosheng, Liu Changping, and Su Xingmin, and said, "Jianlibao is indeed very strong. Its success is difficult to imitate. Its success has the full support of the local government, and their person in charge is engaged in the sports industry.

With the personal connections we have gained, Jianlibao can use sports drinks as a category to advertise through sports events, achieving sales of 130 million yuan, and this year it is expected to exceed 300 million yuan in sales."

"It's hard to learn."

"But when I say that I want to learn Jianlibao, I don't want to learn about packaging, but about other aspects."

Speaking of this, he stopped and deliberately didn't say anything, and even looked at Lu Haosheng. Unfortunately, he didn't see any fluctuations in Lu Haosheng's face.

Lu Hao is still smoking!

Looks very calm!

This made it difficult for him to accept why Lu Hao was not surprised or curious at all. From the moment they met in the workshop to now, he peeled himself off little by little, leaving only the last layer of clothes, but Lu Hao was still interested in it.

He has no interest.

Hong Longfei, like his father, was also observing Lu Hao. Seeing Lu Hao's indifferent expression, he was also very disappointed and couldn't help but said, "Lu Hao, as long as my dad uses this method, your Wanjia soda sales will be hindered, and those private companies will

The dealers will not order your Wanjia soda, but will buy new products, and even the municipal supply and marketing cooperative will abandon you and cooperate with us!"

"Don't believe it, no one has trouble with money. They are close to you now because you can make them make money. But as long as we can make them make money, they will come over to curry favor with us right away."

He revealed some more news.

New product!

I wanted to see Lu Hao's surprised expression, but was disappointed. Lu Hao didn't like being surprised.
Chapter completed!