Chapter 18: Prying the corner of the wall

In the next three days, all the deputy county magistrates took action together.

Cao Yuan took the initiative to go to the county Agricultural Bank, the county rural credit cooperative, the county industrial bank, and the county CCB for a contact and coordination discussion to discuss how the government and financial departments work together to promote local economic development in the new era; while Miao Yuehua went deep into many townships in Xugu and Xinping to understand the construction of mountain breeding bases on the spot, and guided the establishment of funds, labor and technical cooperation organizations in townships.

Wei Biao frequently traveled to the Municipal Planning and Economic Commission and the Municipal Transportation Bureau, seeking that the Guixi Bridge, which has been declared, can be quickly established for construction. Last year, Zhao Guodong's in charge of transportation led to the start of construction of the Xinhua Highway and Huapeng Highway, and will be completed this year. The changes brought about by the county town will be obvious as soon as the traffic artery is opened. This has put great pressure on him, the deputy county magistrate in charge of urban construction. The county has clearly stated that the county party committee and county government and main administrative departments must be moved east of Guixi to promote the development of the Hedong area, and the construction of Guixi Bridge has become a top priority.

Xin Cunhuan was working in the construction project of Qilin Temple - Hulunshan Scenic Area, and almost became a part-time deputy general manager of the tourism development company. He helped coordinate the construction progress of several townships and development companies all day long. At the same time, he was also actively planning to launch investment promotion for Hulunshan Hot Springs. According to the memorandum signed by the county government and the tourism development company, the hot spring development rights in the scenic area belong to the county government and the tourism development company, and the county government also has the right to attract investment and development for this part of the hot springs in the county.

Huang Tiechen is still in the style of the former Transportation Bureau Director, but now he drags Wang Erkai up and mixes up two workaholics together. The group of people in the Transportation Bureau are very grateful. Xinhua Highway and Huapeng Highway have become the focus of the two madmen's supervision.

"Old Huang, you have to adjust your position. Don't think you are the director of the transportation department. You are rushing on both roads all day long. Have you investigated what I told you?" Zhao Guodong waved his hand to signal Huang Tiechen to take his seat, and signaled Lin Dan to make tea for Huang Tiechen.

"Well, I went there in the past two days and roughly found out the situation. The tea production areas in our county are mainly concentrated in five townships in Hekou District. Especially the three townships bordering Pengshan County have a large output. The three townships have their own tea making factories. In addition, there are five or six private tea factories, which are not large in scale. The tea factory in Hekou Town can be regarded as the largest one, with an annual output value of about two or three million, and the scale of the entire tea making industry in our county is only about 15 million."

"Well, keep talking." Zhao Guodong nodded.

"The tea factories in our county mainly produce black tea, which is the same as the black tea in Pengshan County. However, the Pengshan tea industry is much larger than ours. The output value of the tea industry in their county is about 40 million, and the output value of the tea factory in Pengshan County alone is more than 10 million. The operating conditions of the three tea factories in our county are average, and the other private tea factories are similar, with small scales and uneven product quality. Except for the Biwushan brand black tea in Hekou Town Tea Factory is more famous, the other tea factories mainly produce ordinary loose tea."

"Lao Huang, what are your plans for the tea industry in our county?" Zhao Guodong asked directly.

"Mr. Zhao, since you assigned me this task two days ago, I have been thinking about this issue. Although our county is also a traditional black tea base, it has a considerable gap compared with the two counties of Pengshan and Anxi in Pennsylvania. Whether in terms of the scale of the tea industry or the scale of tea gardens, whether in terms of brand effect or output value, it is far less than that of Pengshan and Anhe counties. So in combination with the development of the specialty processing industry you proposed at the last office meeting, I have been thinking about how our county's tea industry gets out of the predicament and how it can catch up with the tea industry in Pennsylvania."

"Then do you have any clues?" Zhao Guodong asked staring at Huang Tiechen.

"County Magistrate Zhao, to be honest, no." Huang Tiechen shook his head honestly, "The scale of the tea industry in Pengshan and Anhe is far greater than that of us, and each county has two or three brand products, sold to Fujian and Guangdong, and even exported to Hong Kong, Macao and Southeast Asia. At this point, we are far from reaching the black tea in Hualin. Now we have to come up with a strategy for a while. I really don't have any good ways."

Zhao Guodong nodded. Huang Tiechen is a honest man and speaks in a solid manner. If there is no sloppy head, it is actually good. If there is no clue, you will have no clue. You can use your brain to think about it, but you are afraid that you will have no clue, but you will have to pretend to be confident, and in the end there will be no result.

"Tiechen, I have been thinking that West Lake Longjing is so big, Fujian Tieguanyin and Xinyang Maojian can make the tea industry so big. The most typical example is Yunnan Pu'er. He and our black tea are both of the big black tea series. How famous is Pu'er tea now? How big is the Pu'er tea industry? Why can't our Hualin black tea industry grow bigger?"

Zhao Guodong pondered for a moment and said, "I learned about our history of black tea. Pu'er in Yunnan and Liubao in Guangxi, Sichuan Biancha, Laoqingkou in Hubei, and the black tea in our country and Hunan are known as the four major series of black tea. Pu'er in Yunnan and Liubao in Guangxi have been sold far beyond the national gates. Sichuan Biancha and Laoqingkou in Hubei are mainly sold to ethnic minority areas. However, our reputation as black tea is not inferior to Yunnan Gui black tea, but its sales are limited to the country. In terms of output value, I am afraid that even one-tenth of Pu'er is far less than that in terms of output value?"

"We don't need to look at the reason in detail. The problem is that if we catch up! I have studied the tea tasting habits in Guangdong, Hong Kong, Macao and Southeast Asia. They are accustomed to drinking old tea such as black tea, but are not very used to new tea. This is also the result of why Pu'er in Yunnan is so popular in Guangdong and Hong Kong and Macao. If we can launch our black tea brand and find ways to expand the scale, I think this should be a way to make money for our southern Hualin area."

"Mr. Zhao, it is probably difficult to build a brand or expand the scale of black tea production in our county, especially in brand launch and promotion. If it is just expanding the scale, it may be simpler. But how to build our Hualin Black Tea brand and how to make our Hualin Black Tea brand manifest in the world. I wonder what are your plans for County Magistrate Zhao?"

Huang Tiechen already knew some of this County Magistrate Zhao. Whenever this County Magistrate Zhao proposed something, it meant that he had some ideas.

"Tiechen, I have an idea, that is, the scale of black tea production here is small and scattered, and there is only one Biwushan brand, so I will do my best to build this brand, but this is not enough. If we want to make the Biwushan brand bigger and stronger and the tea industry bigger and stronger, we still have to introduce large enterprises in the industry to operate. They have sufficient funds, and more importantly, they have quite mature production, management, and operation experience. If we can use our resources and brands, with their funds, management and operation experience and sales channels, I think our tea industry in Hualin should not stop at the current state."

Zhao Guodong talked freely. In fact, during the Spring Festival, he accidentally talked about this topic when he was in contact with several Guangdong merchants who had run distribution companies in Jiangkou. Guangdong customers said that the black tea color was oily and black, the soup color was orange and yellow, the leaf base was yellow-brown, the fragrance was mellow, and it had a pine smoke fragrance. It was quite popular, but he did not pay attention to the brand problem.

Pu'er tea is more popular in Hong Kong, Macao and Taiwan because Pu'er tea is far more famous than other tea species, which also led Zhao Guodong to the idea of ​​promoting Hualin Black Tea.

"Mr. Zhao, I heard what you meant to unify all the black teas in our Hualin and jointly build the Biwushan brand. Well, it is also to introduce foreign tea companies to help transform our tea industry?" Huang Tiechen pondered.

"Well, I heard that Pennsylvania also has this idea, but the benefits of the tea factories in the two counties of Pengshan and Anhe are currently pretty good. There is a Guangdong tea company that has been seeking to acquire the tea factories in Pengshan and Anhe County, but it has not been negotiated." Zhao Guodong said with a slight hint. "I mean, on the one hand, we will integrate the three collective enterprises in our county first, and on the other hand, we will also contact the tea company in Guangdong, and also touch the foundation of the tea company in Guangdong to understand the credit and scale of this tea company in Guangdong. If the scale, credit and channels of this tea company are worth discussing, we can have substantial contact with them to see if we can hand over our tea industry in Hualin to the other party to build it."

"County Magistrate Zhao, are we considered digging the corners of Pennsylvania?" Huang Tiechen thought about it and felt that he could hear the news from Pennsylvania from somewhere. He was moved and wanted to bring that Guangdong company to Hualin. However, the scale and reputation of the tea industry in the two counties in Pennsylvania cannot be compared. It is not that easy to break into the corners of the walls.

"Hehe, how to look at this, the tea factories in Pengshan and Anhe counties have good benefits now. They don't want to cooperate with tea companies in Guangdong. They feel that the current situation is satisfactory, so the asking price is very high. In fact, they deliberately set high thresholds to force each other to retreat. This idea of ​​being at peace with a small wealth is also very popular in inland counties. This is our opportunity!" Zhao Guodong nodded, "Iron Chen, we have to care about this matter. If you go to contact the Guangdong company here, their representatives will stay at the Sanyuanhong Hotel in Pennsylvania. They stayed in Pennsylvania for two months before the New Year, but it ended in vain. It seemed that it was coming again after the New Year, but it still couldn't reach an agreement."

"Then our three tea factories here..." Huang Tiechen thought for a while and asked.
Chapter completed!