Chapter 60 Night Talk
"Brother, I think you are busy at work. You have to have a meal here and have to talk about work in the evening. Is it really that hard?" Zhao Changchuan also felt that his brother seemed to be more and more like a real official, and he was thinking about work almost all the time. In the past, he had to care about the situation of the company, but now there are fewer and fewer situations.
"Well, I've been a little busy these days. I just changed my place and new people and new things have not been sorted out yet. I have to be busy with this year to be a little relieved." Zhao Guodong also felt that his work efficiency was not as good as Hualin after he arrived in Ningling. He only felt that he was busy, but he was not busy with ideas and did not show his work results.
"Brother, this Ningling City is better than your Hualin County. I think the city is a bit dilapidated and messy, but Hualin County is still not comparable to that here." Zhao Changchuan was a little surprised, "You should be a secretary here, so you should be much more relaxed, at least there is no such great pressure in terms of economy."
"Hmph, how simple is as simple as you imagined? The job does not depend on wherever you see the bustling and lively place. The team members you work with, the problems, starting points and goals inside, all determine your work performance. The starting points of Xijiang District and Hualin County are different. How could you still use the standards of Hualin County to ask for it? The superiors naturally have to put heavier burdens on you and raise higher requirements. Otherwise, do you think I am here to let me enjoy the happiness?" Zhao Guodong smiled and shook his head, and stood up.
"You don't understand that the government's work is actually somewhat similar to your management of a company. You need to ensure that the company's profits and assets continue to increase, and at the same time, you have to shape a brand and establish a corporate culture, etc. The same is true for the government. You have to ensure that your economic growth and fiscal revenue growth, and you also have to take into account the development of social undertakings. You have to grasp both hands. However, for the company, you can't boast that economic development and fiscal revenue increase will overwhelm everything. Major instability problems will be rejected."
Zhao Changchuan also stood up thoughtfully, "Brother, for our company, ensuring sustainable profitability is the first priority, but building the Canglang brand is also very important. Establishing corporate culture is closely related to brand building as well as shaping corporate social image. This is my understanding."
"Oh?" Zhao Guodong's steps that were originally walking out paused a little, and his eyes that looked at Zhao Changchuan became a little strange, which made Zhao Changchuan feel a little guilty, "Brother, what's wrong?"
"Changchuan, I am very surprised and relieved that these words can come from you. Well, it's not simple. Don't look at each other with admiration for three days." Zhao Guodong nodded, "It's not small, it's not bad!"
"Brother, don't praise me. I'm also listening to you. After reading MBA, I feel it's still helpful, at least it broadened my horizons a lot." Zhao Changchuan was really embarrassed.
"Oh, no wonder, well, it's a good thing to open your eyes, but to transform your vision into an improvement of your realm, there is still a process in between. You have to think carefully. You can't stick to the copying of what you have learned, nor do you think that MBA learns it is unrealistic and unusable to practice. How to organically integrate it depends on your own understanding. In short, I think things in the book can be referenced, but in the end, based on the actual situation, running a business and the government to develop the economy, it is impossible to have the same model. You can only gradually learn and explore in practice." Zhao Guodong paused, "Combining learning and reference are combined with practical exploration, but practical exploration is the first."
On the car, Zhao Changchuan also talked to Zhao Guodong about the fierce competition in the water industry market this year, especially the rapid progress of Wahaha, LeBao and Yibao in the pure water market, which has had a considerable impact on the mid- and low-end water markets. The ordinary water market was divided by the pure water market, especially the South China market and the East China market, which has a greater impact.
Originally, Canglang Water's market share in the South China market had improved a little, but due to the sudden impact of pure water, its market share declined again. Especially because Canglang Water insisted on taking the natural water route and did not have pure water products, some channel dealers were also asking whether Canglang Water would go to a pure water production line. This also caused some chaos within the group. Even Zhao Changchuan himself couldn't hold on how much impact the pure water would have on the water industry market in the future, so he also wanted to ask about his brother's attitude.
Zhao Guodong also felt the pressure of Canglang Water. If the core Jinghuaquan was not launched in time and occupied the high-end water market, I was afraid that Zhao Changchuan would be under greater pressure. Even so, the ordinary water market is not as high-end water as it is. No matter how high your high-end water profit is, it is probably only one thousandth of the ordinary water in terms of quantity. Once the pure water is embedded in the ordinary water market, it will be divided into more than one-third of the ordinary water market immediately. Moreover, the profit margin of pure water is also higher than that of ordinary water. Canglang Water insists on not producing pure water, which naturally makes Zhao Changchuan feel the huge pressure from the market and inside and outside the group.
"Changchuan, pure water is a double-edged sword. It is good that pure water may look very profitable, and it seems that the current prospects are also very good. However, with the improvement of people's living standards, the dispute over pure water and mineral water will eventually be concluded. I believe that victory belongs to the mineral water including mountain spring water."
This is the advantage of later memory. In my memory, Nongfu Spring uses mountain spring water to fight with several major manufacturers of pure water, but ultimately achieved an absolute victory. Although pure water still retains a considerable market, the share of natural water represented by mineral water in the ordinary water market has steadily increased year by year. Moreover, Yangshengtang also used this confrontation to establish its dominant position in the natural water market. As for Wahaha or Lebai, after this battle, they lost their strength to fight against Yangshengtang in the natural water market and could only seek development in the pure water market. However, except for the fact that pure water is still good in the South China market, it can only be said to be sticking to a corner in other parts of the country.
"Now pure water may be incredible, and may even surpass natural water. Canglang Water may suffer a little without pure aquatic products, but this also gives Canglang Water a chance to establish its own brand." The Mercedes-Benz 600 is quite stable and the noise is negligible. Zhao Guodong's voice seems very clear in the car, "That is, Canglang Water only produces natural products, only sells natural products, and never gets involved in artificial products."
Zhao Changchuan immediately noticed the complex meaning of his brother's language, "Brother, it certainly doesn't matter if he says it internally, but if he says it publicly, it will probably cause disputes or even lawsuits."
"What are you afraid of? It's better to cause a lawsuit. Can't Canglang Zhishui afford to pay a little money to sue and hire a lawyer?" Zhao Guodong glanced at Zhao Changchuan, "Do you understand what I mean? Not only do you have to say it publicly, but you can also tell the media and to consumers that we only produce and sell natural products and refuse to produce and sell artificial products!"
"This..." Zhao Changchuan seemed to have some understanding.
"We are going to cause criticism and attacks from pure water manufacturers. It is better to fight a lawsuit. It is best to fight this lawsuit in the Supreme People's Court and help us promote it! Let me tell you, the consumer psychology of the people is the ultimate touchstone! Now that green, environmentally friendly, and natural concepts have been deeply rooted in people's hearts, mineral water and pure water themselves have different mineral content and needs for the Manchu human body. If they really want to fight this lawsuit, I said that they will help us promote it for nothing, and we can't ask for it!" Zhao Guodong was very excited, "Canglang Water must establish a purpose, that is, our products originate from nature, so there is no artificial processing. Whoever wants to question whether nature is better than artificial? Even if we come, we welcome it. Even if the lawsuit is lost, we will win the consumer psychology and win the market!"
Zhao Changchuan suddenly realized his mind and admired his brother so much that he could not stop. It turned out that the worries and worries that were troubled by his heart disappeared in an instant. The elder brother was the elder brother, and the finishing touch on key issues was simply called the magic needle of the sea.
After relieving such a big heart disease, Zhao Changchuan's expression became much more relaxed, and the worries between his eyebrows were wiped out. Compared with the unsatisfactory situation of the Pennsylvania Pharmaceutical Factory, the changes in the water industry market were more touching. It was the group's profit growth point. Every increase of one percentage point was not calculated with money.
After arriving in Ningyuan, the two brothers simply slept with their feet.
The two brothers have not had such intimate night chats like this for a long time. Zhao Changchuan also told his development in Shanghai over the past year, especially because the construction of Canglang Building deals with relevant departments in Shanghai, he felt that Shanghai's concepts have been updated far exceed those in the mainland. Shanghai's ever-changing changes, especially Pudong's development speed, have made every outsider living in Shanghai fully feel the surging pulse of the city in the heart of China's economy.
During this period, Zhao Changchuan also talked about his interest and views on Shanghai commercial real estate, believing that now is the best time to intervene in Shanghai commercial real estate, especially when Canglang Group is rich in funds and Shanghai is developing thousands of miles a day. He can choose the right time to decisively start to acquire land to develop commercial real estate as the group's fixed assets, which can preserve and increase value, and when funds are needed, these commercial real estate can also be used as mortgage to obtain loans.
Chapter completed!