Lanhai Wardrobe works very efficiently.

After learning that Fang Xing was willing to endorse Lanhai Wardrobe, Lanhai CBO (Chief Brand Officer) Zhou Yalei flew his team to Donghai the next day to meet and discuss in detail.

The next morning, when Fang Xing received a call from Qiao Yinghong, he was a little surprised.

"Boss, Zhou Yalei, the senior executive of Lanhai Group, is here to discuss endorsement matters. Do you have time to come over and meet?" Qiao Yinghong asked directly on the phone.

Fang Xing blinked and asked, "So sudden?"

"Yes, this morning, Lanhai Group heard that you wanted to endorse Lanhai Wardrobe. Zhou Yalei immediately canceled his morning schedule and flew his team over to negotiate. I have already met with Mr. Zhou. If you can come over,

It will be better." Qiao Yinghong simply explained the matter.

Lanhai Group's response was very quick.

Since the other party's directors have flown over, it is still necessary to meet.

Fang Xing simply packed up and went out wearing a T-shirt.

When they arrived at the hotel conference hall, Qiao Yinghong quickly led Fang Xing and introduced: "Come on, this is Mr. Zhou Yalei, the chief brand officer of Lanhai Group."

Fang Xing reached out to shake hands: "Hello."

Zhou Yalei looked at Fang Xing and praised him: "It's better to meet him than to be famous. Mr. Fang is kinder than expected."

Zhou Yalei looks to be in his forties or fifties. He is wearing a dark blue suit and his attire is very formal.

Fang Xing was wearing a T-shirt, looking a bit casual.

"Sorry, I didn't have any travel plans today, so I dressed casually."

Zhou Yalei quickly apologized: "We were too presumptuous to come here suddenly without saying hello. I originally thought that Mr. Fang might be busy and might not be able to meet him. It would be fine if he could meet Mr. Qiao to discuss cooperation. I didn't expect Mr. Fang to come in person. It's really...

my pleasure."

As the chief brand officer of Lanhai Group, Zhou Yalei basically requires him to participate in decision-making as the spokesperson of Lanhai Wardrobe.

Therefore, he has met many celebrities.

Usually the announcements of celebrities are scheduled one month in advance, and if they are invited unexpectedly, they usually cannot be seen.

Therefore, when Zhou Yalei came here this time, he did not expect to see Fang Xing. He just came to meet and chat with Qiao Yinghong to advance the endorsement matter.

However, he didn't expect that a top star like Fang Xing would be so stupid, lying down at home in broad daylight.

Qiao Yinghong was more pragmatic. After sitting down, she began to praise her boss: "Mr. Zhou, to tell you the truth, there are two big blue-blood brands chasing us to sign, but the boss feels that we still prefer national brands."

It is actually not a secret that Fang Xing is negotiating with international luxury brands for endorsements.

People in the industry can find out just by asking a little bit.

As the CBO of Lanhai Group, Zhou Yalei still has this information channel.

At the beginning, Zhou Yalei just had a try attitude and tried to contact Fang Xing Studio to see if there was any chance of cooperation.

Even if we can't cooperate, we can still build a good relationship and there will be opportunities in the future.

As for why Fang Xing doesn't endorse big luxury brands, Zhou Yalei can also guess the reason.

Being able to sit in the position of CBO of the group, Zhou Yalei is naturally shrewd. He knew that Fang Xing was going to the Spring Festival Gala soon. Endorsing luxury goods at this time might be a target of criticism.

Therefore, Zhou Yalei knew very well that the reason why Fang Xing gave up on luxury brands was not because of Lanhai Wardrobe, but because he was not suitable to endorse luxury goods.

Of course, Zhou Yalei also knows very well that there are countless brands now chasing Fang Xing to discuss cooperation.

If Lanhai Wardrobe can sign Fang Xing at this time, it will definitely be a treasure.

Therefore, when Zhou Yalei received the reply from Fang Xing's studio, he immediately changed his schedule and flew over directly to meet.

Lanhai Group has conducted a survey and found that Fang Xing’s popularity, topicality, and traffic are definitely among the top in the country.

If there is anything that Fang Xing lacks, it is qualifications and nationality.

It is not enough to rely on traffic alone to achieve national recognition. You must make your name known to many ordinary people who do not follow celebrities. Only then can you call it national recognition.

What is the best way to improve nationality?

Of course it’s the Spring Festival Gala.

As long as you perform a show on the Spring Festival Gala, you will have national recognition.

Therefore, Lanhai Group has now signed Fang Xing as its spokesperson. After the Spring Festival Gala is broadcast, it will be of great help to the brand promotion of Lanhai Wardrobe.

For this reason, it is worthwhile to offer the top domestic endorsement contract.

…

Zhou Yalei has already investigated these news.

However, this does not prevent Qiao Yinghong from continuing to praise her boss: "Mr. Zhou, I am tired of dealing with invitations from hundreds of brands every day. No, I have to meet with the brand officer of Honor Mobile tomorrow to discuss the endorsement of new music

Cell phone contract.”

Zhou Yalei quickly cheered and said, "Mr. Qiao must be a very busy man. It is our honor to take the time to meet."

"I don't dare take it seriously. They are all talking about cooperation." Qiao Yinghong waved her hands happily.

"I don't know what Mr. Fang's requirements are for the endorsement contract? The main reason I came here this time is to understand Mr. Fang's needs." Zhou Yalei's attitude was relatively low.

Fang Xing thought for a moment and replied: "Actually, it's nothing, I just try to minimize offline activities."

Qiao Yinghong helped explain: "Mr. Zhou may not know that our boss usually likes to stay in a quiet place to make music, so the boss has not taken over a commercial performance since his debut."

Zhou Yalei was slightly surprised when he heard this.

It is rare for a star not to accept commercial roles.

Zhou Yalei nodded quickly and replied: "I understand, that's for sure. We can guarantee that there will be no more than three brand endorsement activities per year, and these will be written in the contract."

Fang Xing understands that you still have to attend important events like brand new product launches.

However, Fang Xing does not plan to participate in offline promotion activities.

If there are three brand events every year, Lanhai Wardrobe is indeed very sincere.

Qiao Yinghong lowered her voice, as if whispering to Zhou Yalei: "Mr. Zhou, let me tell you secretly that our boss has received a notice of the Spring Festival Gala.

This chapter is not over yet, please click on the next page to continue reading! "If you sign the endorsement contract now, Lanhai Group will definitely make money. If you wait until next year, you will probably have to queue up."

As Fang Xing listened, he felt that Qiao Yinghong's "grandma selling melons" skills were too strong.

Although what she said was true, this way of bragging made Fang Xing feel embarrassed.

However, this is the difference between being engaged in literature and art and being engaged in business.

Why do celebrities need to hire an agent? This is the reason.

Fang Xing couldn't help but brag like this.

Qiao Yinghong is different. She will try any method that can increase Fang Xing's worth.

All told the truth, this is already the most honest agent.

Zhou Yalei quickly agreed: "Of course, of course, isn't that right? As soon as I heard that we could cooperate, I flew over here without stopping."

In fact, if we look at it from the perspective of business negotiations.

Zhou Yalei shouldn't talk like this.

He should try his best to increase the brand value of Lanhai Wardrobe, and then devalue Fang Xing's endorsement value.

Only by negotiating in this way can the endorsement fee be lowered.

However, there is a prerequisite for using this strategy.

Both parties can only negotiate like this if they are in an equal negotiating position.

However, now it is completely dominated by Fang Xing.

Fang Xing has too many choices when choosing an endorsement.

If you feel dissatisfied with Lanhai Wardrobe, you can switch to another store immediately and sign a contract on the same day.

In this unequal negotiating position, Zhou Yalei could only nod in agreement.

As long as I can win this endorsement contract, I can no longer raise other requirements.

"I was in a bit of a rush today and didn't even entertain Mr. Zhou properly. I'm really sorry."

After chatting for more than an hour, some important endorsement details were finalized, and Qiao Yinghong was ready to end today's negotiations.

"Blame it on me, blame me for coming too suddenly. Then come here today. After I get back, I will ask someone to send the contract. Mr. Fang and Mr. Qiao will take a look at it first. If they think it is okay, we will make an appointment to sign the contract." Zhou Yalei was doing things.

Very straightforward too.

"Okay, let's do this first."

Qiao Yinghong stood up and shook hands with Zhou Yalei.

Fang Xing also stood up, shook hands, and then went back to prepare for signing the contract.

Lanhai Group is very efficient.

The first version of the contract was sent over that afternoon.
To be continued...