"It's okay, this brand of mobile phone is not bad." The husband nodded and replied.

"Can I buy this mobile phone?" The old father wanted to buy this brand of mobile phone because of the two songs last night.

"Of course, there are many models of mobile phones of this brand. Let's pick and choose a good one." The husband accompanied his old father back to the store and began to choose mobile phones.

Similar things like this happen all over the country.

Fang Xing's popularity skyrocketed due to the performance of "Five" programs on the Spring Festival Gala.

As the manufacturers who signed endorsement contracts a year ago benefited, sales volume during the Spring Festival activities began to soar, and many products were even sold out.

This is the effect brought about by nationality.

Before attending the Spring Festival Gala, Fang Xing was already very well-known, but in fact, this popularity was only among those who paid attention to the entertainment industry.

The general public in small cities who rarely watch variety shows and don't pay attention to the entertainment industry still don't know who Fang Xing is.

After the Spring Festival Gala, the situation was different.

Every household across the country watches the Spring Festival Gala.

A piano accompaniment, two songs, and a sketch made countless audiences remember Fang Xing's name.

…

at the same time.

The popularity brought about by the Spring Festival Gala continues to ferment on major online platforms.

Hot searches on Weibo, one after another.

After the Spring Festival Gala ended, Weibo launched a vote for the ranking of this year’s Spring Festival Gala programs.

Although the voting has not ended yet, the voting numbers for "Song of Seven Sons", "Young China" and "Hello, Li Huanying" have been overwhelming.

Comments under the voting topic began to evaluate each program:

[In recent years, the sketches in the Spring Festival Gala have become better and better than the others. This year's "Hello, Li Huanying" is not bad, at least it ranks first in the language program. 】

["Song of the Seven Sons" is competing against "Young China Story". Brothers who like "Young China Story", please join me and register your votes.]

[In fact, this year's Spring Festival Gala's "Song of Seven Sons" and "Young China" are inseparable. The two songs are actually the structure of rising first and then suppressing. I have to say that the person who arranged the two songs to be joined together,

Very good at mobilizing the audience's emotions.]

[Whatever, anyway, "Song of the Seven Sons" and "Young China" must be first or second.]

[Isn’t "Skylark" worthy of a name? If you don’t compete for the top three, you must compete for the top five. 】

["Skylark" is indeed good, but it is a bit highbrow. After all, most audiences cannot appreciate the power of violin music.]

[It is true that "Skylark" is inherently at a disadvantage. However, for a violin performance program to be in the top ten, it is already ridiculously strong.]

…

Because Fang Xing's national level soared at a terrifying rate.

Manufacturers that signed Fang Xing as an endorsement a year ago responded quickly. After their products were sold out in many places, they urgently launched activities and promotions on e-commerce platforms.

at the same time.

Qiao Yinghong and other external relations staff at Fang Xing's studio had their cellphones blown up.

Countless manufacturers want to talk about endorsements.

If I can catch up with this wave of popularity now, I can at least make a fortune. If it's a little later, I really won't even be able to drink soup.

actually.

Fang Xingxing doesn’t have many endorsement deals because he follows the path of valuing quality but not too much.

Therefore, when talking about endorsements, the prices offered are not low.

Even more expensive than some of the best.

However, as a top-notch person, Fang Xing has a big disadvantage when it comes to endorsements.

That is, there is not much fan economy.

This is different from other top stars.

Traffic stars like Li Siqi and Wu Junchen can make manufacturers a lot of money just by relying on the fan economy.

For example, during the "Stars of Tomorrow" competition, the show relied on Wu Junchen's fans, and the ice cream was sold out. Fans bought the ice cream and gave it to passers-by if they couldn't finish it, or even threw it away directly.

This kind of fan economy can be harvested and manufacturers can make a living.

However, Fang Xing is different, he does not have much fan economy.

In fact, with Fang Xing's current popularity, if he manages it well, he can actually reap a huge fan economy.

However, Fang Xing’s requirement for the studio is not to cut off the fan economy.

Qiao Yinghong also agrees with this strategic direction.

Because of the fan economy, you can indeed make money, but at the same time, you will lose popularity.

Therefore, traffic stars all have one characteristic, that is, they can make a lot of money from their traffic in the years when they are popular, but after the popularity passes, they will become popular very quickly.

There have even been drama idols. It is conceivable that it is difficult for popular celebrities to stay popular for a long time.

The reason why Qiao Yinghong agreed not to cut off the fan economy was because she was confident in Fang Xing's strength and could take the nationalist route.

As long as the national popularity rises, not only will the popularity not drop, but the popularity will only get higher and higher.

Besides, with my strength there, I don’t have to worry about being outdated at all.

Therefore, the route that Qiao Yinghong arranged for Fang Xing was a long-term route. It was not like other popular celebrities who harvested fans and killed the goose to lay eggs.

Facts have proved that Fang Xing and Qiao Yinghong's strategy was right.

After the Spring Festival Gala, the effect of improving nationality began to appear.

Before the Spring Festival Gala, many manufacturers ridiculed those groups that signed Fang Xing as spokesperson at sky-high prices. As a result, after the Spring Festival Gala, the manufacturers who signed Fang Xing as spokesperson received a hundredfold return.

Those manufacturers who originally felt that Fang Xing had no endorsement value were so regretful that their intestines turned green.
Chapter completed!