Chapter 213 Super high conversion rate, the prototype of a big hit drama

As one of the three major video platforms, Penguin Video has a complete platform operations department.

The background data of the platform operation department is very complete and can be detailed to the behavioral portrait of each member.

Among them, the membership conversion rate of a drama is the most important data in the background data.

The membership conversion rate refers to the rate of non-members who become members and continue to watch the show after watching the free part.

If you are a member of Penguin Video and continue to watch VIP episodes, it will not be counted in the membership conversion rate.

In the first quarter of this year, the total number of paid members of Penguin Video was 124 million.

Among so many video platforms in China, Penguin Video has 124 million paying members, which is already a very large number.

Therefore, most of the viewers who watch "Wulin Gaiden" are members themselves.

Therefore, the base of non-members who watch dramas is actually not large.

The number of viewers who may be converted into VIP members in the "Wulin Gaiden" series is only tens of thousands of members, which is only a fraction compared to the total number of members of Penguin Video.

But the conversion rate is as high as 33.1%, which is an exaggeration.

The next morning.

When Li Xueying saw this data, she looked playfully in her eyes and asked her subordinates: "What's the membership conversion rate of "Blood Rain Jiang Hu"?"

"This statistics is a bit complicated, because "Blood Rain Jiang Hu" has a large number of new VIP members after half an hour of broadcasting, but these VIP members have not finished watching the two free episodes before opening VIP. According to the operation department

Behavioral profiling believes that these VIP members are fans." The subordinate replied.

Li Xueying waved her hand and said: "It doesn't matter whether you are a fan or not, as long as you pay, you are a VIP. What is the overall conversion rate?"

The subordinate took a look at the data and reached: "31.3%, which is very close to the conversion rate of "Wulin Gaiden"."

Li Xueying nodded, and then asked: "What is the conversion rate of opening a VIP at the end of the second episode after watching the first two episodes of "Blood Rain Jiang Hu"?"

"This..." The subordinate didn't know how to answer.

"Can't this data be calculated?" Li Xueying frowned. The data from the operations department was always very detailed.

"Only 4.7%." The subordinate had no choice but to answer.

"Only 4.7%? Are you sure there is no statistical error?" Li Xueying frowned and asked.

The average member conversion rate of Penguin Video is about 10%.

The conversion rate is 4.7%, less than half of the average. This data is very low, even a bit ridiculously low.

Just because this data was too low, Li Xueying had to suspect that there was something wrong with the statistics.

The subordinate had no choice but to explain: "It may be that fans opened VIP in advance, which lowered the VIP conversion rate at the end of the second episode."

Li Xueying is not in a hurry. This is only the first day's data, and the data sample is not sufficient.

When "Blood Rain Jiang Hu" continues to be broadcast, the subsequent data will become normal.

Li Xueying then asked: "What about the overall data of "Wulin Gaiden"?"

The subordinate looked at the data table and replied: "The number of views of the first episode of "Wulin Gaiden" is 10.97 million, which has just reached the passing line for A-level dramas."

This playback volume is not particularly high, but the promotional resources provided by Penguin Video for "Wulin Gaiden" are A-level.

It is normal to get A-level resources and get A-level playback results.

The subordinate continued: "But there is one data that is also very important. The number of views for the second episode of "Wulin Gaiden" also reached 10.13 million. The playback data of the two episodes are very close."

When Li Xueying heard this data, she began to smile.

She has been the vice president of Penguin Video for five or six years. She has been responsible for film selection and knows the data of a drama very well.

Normally, when viewers are looking for a drama to watch, they usually click on the drama recommended on the homepage first.

I’ll watch the first episode first. If I don’t think it’s good, I’ll turn it off and continue looking for other dramas.

If the first episode is okay, after watching it, you will most likely watch the second episode.

The playback volume of the second episode of "Wulin Gaiden" has not dropped much compared to the first episode.

It shows that the audience had a good experience watching the first episode, so they watched the second episode.

This is a performance that is very attractive to the audience.

Li Xueying has a keen grasp of data. She immediately smelled the scent of a hit drama and said directly: "Notify the operations department to increase the level of promotion resources for "Wulin Gaiden"."

"Did you mention A+?" the subordinate asked.

"No, directly mention the S-level, which is the same level as "Blood Rain Jiang Hu". "Wulin Gaiden" is our own broadcast, the data is so good, there is no reason that the promotion resources are worse than the syndicated drama. Just give me the S-level and increase the number of views

Pull me up." Li Xueying only looked at the first day's data and made a prompt decision.

"Yes, I will communicate with the operations department right away." The subordinate nodded in agreement and went down to arrange the vice president's order.

…

Noon.

Fang Xing was at home preparing the opening song for the "Tomorrow Star" girl group season, and then he received a call from Yan Lan.

On the phone, Yan Lan sounded very excited: "Have you received the news? Penguin Video is going to increase the promotion level of our drama?"

"Um, I haven't heard about it yet. Did Director He negotiate it?" Fang Xing asked.

"No, it was Penguin Video who took the initiative to help us raise the promotion level. I have a friend who works in the operation department of Penguin Video. She quietly told me that it was Li Xueying who decided to raise the promotion level. Looking at it this way, the broadcast data last night should be very good.

." Yan Lan sounded very happy.

"That's very good." Fang Xing responded casually.

"However, I looked at the popular list of Penguin Video. Our ranking is not high, only 11, and we are not even on the home page. Is this data considered good?"

Yan Lan has been paying attention to the broadcast data of "Wulin Gaiden".

She couldn't see the background data, so she could only see the popular list of Penguin Video.

"Wulin Gaiden" started broadcasting yesterday, and the number of views has been increasing until today, but it has only reached the 11th position on the hot list.

This data is actually not very good.

Because there are new dramas aired every month, they cannot be ranked among the top ten dramas. In fact, the data is only average.

Moreover, there will be promotion resources for the series when they are launched, so the playback volume of many series is the highest on the first day, and will gradually decrease later.

Fang Xing doesn't care about this. "Wulin Gaiden" is not a big production, and it has not invested a lot of promotion resources. Naturally, it will not have a high number of views in the early stage.

However, as long as the quality is sufficient, the playback volume will naturally increase gradually.

"Isn't Penguin Video going to increase its promotion level? Maybe the number of views will go up today." Fang Xing said.

"That's right. It depends on how much it can rise tonight. It should be able to break into the top ten of the hot list, right?" Yan Lan's psychological expectations are not high, and she will be very satisfied if she can enter the top ten of the hot list.

…

The next night.

Saturday is the peak time for theater viewing.

Fang Xing and Lu Xiang'er wanted to watch TV together again. Ning Xiaoyun couldn't bear it anymore and decided to interfere.

Therefore, the original world of two people became a world of three people.

Moreover, Ning Xiaoyun took a different approach and insisted on watching "Blood Rain Jiang Hu".

"You have all watched "Wulin Gaiden". It's time to watch "Blood Rain" tonight. The fans on Weibo are really blown away." Ning Xiaoyun brought big and small bags of snacks.

Lu Xiang'er stared at Ning Xiaoyun and complained: "You want to watch "Blood Rain", can't you go home and watch it by yourself?"

"Lu Xiangxiang, what do you mean? You have enjoyed the treatment of being hugged tonight, shouldn't you be happy?" Ning Xiaoyun complained.

Lu Xiang'er turned to Fang Xing and asked, "Do you want to watch "Blood Rain"?"

"Let's see. Let's see if they take good pictures."

Even if the two of them don't ask to watch "Blood Rain", Fang Xing might still find time to watch a few episodes.

So, the three of them started watching the first episode of "Blood Rain Jiang Hu".

Since it started airing last night, you don’t have to wait until 8pm to watch it.

The first episode of "Blood Rain Jiang Hu" starts to play.

First, the male lead Li Siqi appears, playing the role of Leng Wuxin, the master of the Tianxin Sword Pavilion. He wears night clothes when he appears and assassinates the martial arts leader Li Wentian.

As a result, when Leng Wuxin broke into Li Wentian's retreat, he found that Li Wentian was dead and fell in his bed. He had been hit by a sword in the chest and his blood was still cold.

Immediately afterwards, Li Wangchuan, the leader of the second male alliance played by Chen Wenhan, rushed into the quiet room and found that his father had been killed. He determined that it was the first male Leng who had done it unintentionally.

One man and two men begin to fight, and the special effects of swords, lights, and swords are pretty good, and they obviously spent a lot of money.

See here.

Ning Xiaoyun held the potato chips and commented: "The special effects are pretty good."

Immediately afterwards.
To be continued...