Chapter 222 Hot Search for Romance Exposure, Join Feifan Entertainment’s New Variety Show

After the interview ended, the entertainment reporters receded like the tide.

Within a few minutes, entertainment media accounts on major online platforms began to release interview videos.

The topic about Fang Xing’s announcement of his relationship quickly became a hot topic and dominated many topics.

However, Fang Xing's base is not avid fans, but casual fans.

Therefore, Weibo has not been overpopulated by fans, but the network is slightly stuck.

The characteristic of passer-by fans is that they only care about celebrities and don't care whether they are in a relationship, so there is no such thing as a house collapse.

This is in sharp contrast to the rice circle.

After Fang Xing announced his relationship, compared to the musicians and casual fans, the most enthusiastic opposition was from a few top fans.

Fans of Glacier Group and SPK fans reveled on Weibo:

[Fang Xing’s house finally collapsed and he was very happy. I knew that this day would definitely come. Unlike us, Siqi, who only loves fans and doesn’t know how to fall in love.]

[Watch him build a tall building, watch his house collapse. Anyone who wakes up is asking for it.]

When Lezi and Fang Xing's passerby fans were watching the fun, they would always see the strange comments made by these top NC fans and express their confusion:

[What does announcing my relationship have to do with the collapse of my house? (Question mark face.jpg)]

[Normal people can’t understand the brain circuits of some fans. Is it none of my business if celebrities fall in love and get married? It’s not tax evasion or tax evasion. If you come in one day, you’ll notify me to clean up the playlist. 】

[One thing to say is that some of these entertainment gossip news are even censored. I went to "Wulin Gaiden" to watch the ninth episode. This guest girl is so beautiful, but she was taken away by Fang Xing. I'm so angry.

ah.】

[When I first saw them competing abroad, I knew that these two must be having an affair, and it turned out to be true.]

[This is not enough. Fang Xing is a top-notch person. He announced his relationship without crashing the Weibo server. This is unscientific.]

[Although it didn’t crash, it was still a little stuck.]

[There are too many people who eat melons, and too few people who collapse their houses. It will be fun when Li Siqi explodes.]

【Congratulations! Congratulations on the early birth of your son!】

[Anyone here to congratulate is not a fan whose house collapsed? 】

[My house is ruined. Lu Xiang'er is such a good little cabbage. He looks so good when he plays the violin. Why did he follow this guy Fang Xing? My house is ruined. 】

【What the hell is sneaking in? 】

[One thing to say, "Wulin Gaiden" has been released for the third time, when will the second one be released? 】

[Listening to Fang Xing’s answer to the reporter’s question, he said that the focus of his work is still on music. Maybe the second part of "Wulin Gaiden" will be more difficult. 】

[Fang Xing's costumes are quite handsome. Even if he doesn't film the second part of "Wulin Gaiden", he can still do some costume dramas. Don't waste this skin, don't let Li Siqi's evil costumes come out to pollute the screen. 】

[Speaking of which, Fang Xing’s acting skills in the entire "Wulin Gaiden" are quite good, and there is nothing embarrassing in the whole episode. This guy is really making a cross-border TV series, and he can make the film and television company lose their life. ]

["Blood Rain Jiang Hu" has suffered a huge loss. The average playback volume of the entire series is less than 8 million, which is really not even a fraction of "Wulin Gaiden".]

[At the beginning, it was said that "Wulin Gaiden" was incompatible with "Blood Rain Jianghu", and these top fans were ashamed.]

[A contender for the drama king with a ratings of 2.1% is really just trying the opposite.]

[Hey, hey, hey, I’m here to eat the scandal melon, why did I start talking about TV series?]

…

On the Chaoyin Culture side, after learning that Fang Xing announced his relationship, they made preparations to grab endorsements and resources.

According to past practice, if a top celebrity's relationship is exposed, although it will not be directly blocked like tax evasion, it will still affect the endorsement value.

Some brands, after learning that the relationship of a top spokesperson is exposed, although they will not terminate the cooperation immediately, they will immediately look for a spokesperson for the next season.

Therefore, Chaoyin Culture's management team began to attack everywhere, trying to steal some of the brands that Fang Xing endorsed.

However, the result was not as they expected.

When choosing a spokesperson, a brand owner will hire an information company to investigate the spokesperson's social influence and other aspects.

After Fang Xing announced his relationship, his endorsement value to brands did not decrease much.

In particular, "Wulin Gaiden" has just finished airing, and Penguin Video's "Martial Arts Gaiden" has great stamina. Even though it has finished its first broadcast, the subsequent playback volume is not low.

There are even cases where many viewers watch the game twice or three times.

Every effective broadcast can generate advertising benefits.

Therefore, "Wulin Gaiden" has a long tail effect, and it can be expected that the playback volume will remain at a high value for some time to come.

Many of Fang Xing's endorsements were signed before "Wulin Gaiden" was broadcast.

It can be said that these brands have earned several times their brand value by relying on the popularity provided by "Wulin Gaiden".

at this time.

The exposure of Fang Xing's relationship did not shake the confidence of these brands at all.

On the contrary, some brands are worried that the renewal price will double after the endorsement contract expires, so they want to take advantage of this time to renew the endorsement contract for another two years.

Chaoyin Culture originally had a wishful thinking and planned to let top celebrities like Li Siqi and Wu Junchen snatch Fang Xing's endorsement.

As a result, I negotiated with several brands, but none of them were ready to change spokespersons.

Even Chaoyin Culture's management team showed past data on the decline in endorsement value after exposure of top-notch romances, but it didn't work.

Instead, some brands related to love and weddings began to flock to Fang Xing's studio, hoping to sign an endorsement.

Fang Xing's announcement of his relationship not only caused no commercial losses, but also opened up new markets. The situation was beyond the expectations of many entertainment companies.

…

After the broadcast of "Wulin Gaiden" was completed.

Another program related to Fang Xing, the girl group season of "Tomorrow Star" is also halfway through.

Thanks to the blessing of "Chinese", although the popularity of the girl group season cannot be compared with last year, it is still better than other talent shows this year.

Tong Fei saw the power of the song "Chinese", so she asked Fang Xing to have dinner and wanted to continue cooperation.

The cooperation between Fang Xing's studio and Feifan Entertainment has always been very good.

Not only Fang Xing himself, but also Lu Ming and Guo Keda could also receive many announcements from Feifan Entertainment.

Fang Xing basically didn't answer announcements, but Lu Ming, Guo Keda and the others still had to rely on announcements.

Coupled with Tong Fei's previous help, she still had to attend the dinner she made an appointment with.

"The popularity of "Chinese" is very high. Have you received the first installment of accounts? It's almost 10 million, is it okay?" Tong Fei first talked about making money.

"Mr. Tong, are you not just here to inform me about the division of accounts?" Fang Xing knew from the look on her face that there must be something else.

"The song "Chinese" is very successful. The girl group season is halfway through, and the rest of the recording can be left to the team. I am considering producing another variety show." Tong Fei said the purpose.

"The girl group season hasn't ended yet, and a new variety show is about to start?" Fang Xing was a little curious.

Feifan Entertainment has produced "Tomorrow's Star" for five seasons. Many things no longer require her to do it herself, the team can complete it.

"We don't start production right away, but we start preparations. We first find the positioning of the new variety show. After the recording of the girl group season is over, we can switch to the production of the new variety show." Tong Fei explained.

"What kind of variety show is Mr. Tong planning to produce?" Fang Xing asked.

"I remember the price of friendship you said, haven't you forgotten it?" Tong Fei said with a smile.

"Of course." Fang Xing nodded.

Tong Fei said this, but in fact she didn't really intentionally lower the price.

In fact, as long as she can invite Fang Xing to participate in variety shows, she will make money.

So far, Fang Xing has not participated in many programs. He has only participated in "Tomorrow's Star", "Song" and "Spring Festival Gala".

It is not a secret in the industry that Fang Xing did not answer the notice.

Therefore, it is very difficult to invite Fang Xing to participate in the show.

Tong Fei also relied on the relationship she had worked with before, and also helped "Wulin Gaiden" find a broadcast platform. Relying on these friendships, she was able to invite Fang Xing to participate in the show.

Therefore, Tong Fei naturally hopes to take advantage of the popularity of "Wulin Gaiden" to produce a variety show with Fang Xing and reap the benefits of the popularity.

"I want to produce a music variety show, so I need you to join. There are various forms. As long as you are willing to join, you can do it under any conditions." Tong Fei expressed great sincerity.

"Tell me, what kind of music variety show is it?" Fang Xing asked next.

"I'm planning to produce a variety show where singers compete, but it's not as competitive as "The Voice". That kind of variety show is too difficult to produce. I hope it's more entertaining..."

Tong Fei expressed her thoughts: "It is best to let the audience have a sense of participation, just like in "Singing", the replacement singer in each episode is kept confidential, which is very interesting to the audience.

place.

"So, I think we can add these elements to the new variety show to make the audience more involved."

When Fang Xing heard this description, he thought of two similar variety shows: "Do you want the audience to guess the identity of the singer by listening to the song?"

Tong Fei shook her head and said: "Someone in the team proposed this idea, but I don't think it is suitable. I hope you will join and record the whole season.

"And you must start singing on the show. If the audience guesses your identity, there will be no excuse for you to continue singing."

Tong Fei thought clearly.

She approached Fang Xing to join the show, of course hoping to maximize Fang Xing's popularity.

If the audience is guessing the singer, how can they continue after Fang Xing’s identity is guessed?

Therefore, Tong Fei wants to find a balance point among this.

Fang Xing probably understood what she was thinking and said, "I do have an idea, but how do you want me to join, Mr. Tong?"

As soon as Tong Fei heard this, she knew there was something going on. Her eyes lit up and she asked: "How do you want to join? You decide the conditions."

Fang Xing thought about it for a moment and replied, "I haven't thought about it either."
Chapter completed!