Chapter 243 Chaoyin and Puxiang join forces to fight for the top spot on the list

Originally, the competition between Chaoyin Culture and Fang Xing was not that fierce.

Although on the music charts, Glacier Group and SPK were defeated by Fang Xing many times, and even the TV series starring Li Siqi also failed.

But in fact, Chaoyin Culture and Fang Xing were not on the same track before, and they only occasionally competed in music.

For Chaoyin culture, they are not making music, but promoting idol groups.

Music is just a tool for idol groups to make money, as long as they have singing, the songs don’t need to be popular.

The same goes for competition in TV dramas.

Li Siqi only starred in "Blood Rain Jiang Hu" and has already received the salary. Whether the drama is a hit or a hit has little to do with Chaoyin culture. At most, it will slightly affect the reputation of the drama.

However, when film and television companies look for popular celebrities to star in TV series, they are not interested in their acting skills, but just in terms of traffic. As long as their popularity does not drop, the impact will not be big.

For these reasons, Fang Xing did not pose much of a threat to Chaoyin culture in the past.

But it's different now.

Guangguang Entertainment, a joint venture between Fang Xing and Tong Fei, began to operate an idol group.

Moreover, under the control of Fang Xing, the two girl group songs "Chinese" and "Persian Cat" kicked off the girl group's dominance of the song charts.

God knows if there will be more chart-topping songs released in the future?

In this way, Guangguang Entertainment and Chaoyin Culture formed a competition on the track.

This is not just a competition for the music chart, but a competition for the cake.

Ray Entertainment is taking away the cake from other entertainment companies.

Chaoyin culture can tolerate the disastrous defeat on the music charts, but it cannot tolerate Guangguang Entertainment taking away the cake of idol groups.

Not only Chaoyin culture was affected, but companies such as Puxiang Records and Mailin Records were also deeply affected.

After calculation, because Fang Xing dominated the charts last year, the revenue of Puxiang Records, Mailin Records, and Chaoyin Culture dropped by 20% to 30% last year.

According to the trend in the first half of this year, revenue this year will continue to decline.

The category that has declined the most this year is Chaoyin culture.

Last year's Glacier Group was at least still operated by Chaoyin Culture. Although its revenue also dropped, it didn't drop that much.

This year, Fluorescent Girl was jointly run by Tong Fei and Fang Xing, which caused Chaoyin Culture’s revenue to drop by less than half.

Now the trendy music girl group ANJI cannot beat the fluorescent girls. If this continues, it will be even harder for trendy music culture.

In order to keep the cake in the entertainment industry.

He Hongtu arranged a drinking party and invited Chen Lipeng to come out for discussion.

Pengcheng Capital, the company behind Chen Lipeng, is the major shareholder of Puxiang Records, Mailin Records, and Red Film and Television.

The two parties have collaborated on the project "Blood Rain".

Although the fight in "Blood Rain Jiang Hu" caused a lot of unpleasantness between the two parties, there is nothing in the shopping mall that cannot be resolved by interests.

What's more, now both sides have a common opponent.

"Mr. Chen, I heard that Pengcheng Capital's financial statements for the first half of the year were not very good." As soon as He Hongtu opened his mouth, he put sand in Chen Lipeng's eyes.

Pengcheng Capital mainly invests in entertainment companies, and its largest investments are Puxiang Records and Mailin Records.

Especially for Mailin Records, Pengcheng Capital is the largest shareholder.

Because before Merlin Records even crowned the king, Pengcheng Capital invested 50 million in Merlin Records, acquired 40% of the shares of Merlin Records, and became the largest shareholder of Merlin Records.

In fifteen years, Mailin Records has grown from a small record company to one of the top five major companies in the Chinese music industry.

Pengcheng Capital achieved a return on investment of nearly 100 times on this investment, which is a classic case in the investment industry.

One of the important reasons why Pengcheng Capital is successful is that the Chen family is familiar with the music industry and also focuses on investing in the music industry.

It can be said that the Chen family discovered the potential of Mailin Records fifteen years ago, so their bet was successful.

Puxiang Records is similar.

However, the Chen family’s shareholding in Puxiang Records was a half-start. When they held the shares, Puxiang Records was already halfway up the mountain, so the return on investment was not particularly high.

Since the Chen family was familiar with the music industry, they took the long-term shareholding route. Moreover, the Chen family would intervene in the actual operations of the two record companies, using their influence in the music industry to develop the two companies, and achieved great success.

Before last year, the Chen family's territory had spread all over the Chinese music scene, and it was likely to occupy half of the music scene.

However, Fang Xing's appearance broke the Chen family's plan to expand their territory.

Throughout last year and the first half of this year, the revenue of Puxiang Records and Mailin Records broke off their ten-year growth momentum and declined for the first time.

The reason is that the emergence of Fang Xing caused the market share of Songshi Records to soar, cutting away the cakes of Puxiang Records and Mailin Records.

Also because of the sharp decline in revenue of Puxiang Records and Mailin Records, the financial statements of the Chen family's Pengcheng Capital in the first half of the year were not good-looking.

Several major shareholders of Pengcheng Capital expressed dissatisfaction with the performance in the first half of the year.

It was only then that Chen Lipeng took the lead and asked Puxiang Records and Mailin Records to join forces, so that Tan Zhiguan joined "Sing Out Loud" and competed with Fang Xing.

Now, Guangguang Entertainment has begun to cut the cake across the two tracks of idols and records.

Naturally, the Chen family couldn't bear it.

He Hongtu also understood that the Chen family was now the biggest victim of Fang Xing's sudden appearance, which was why today's drinking game took place.

"What do you mean, Mr. He?" Chen Lipeng pretended not to know, with a calm expression.

"Mr. Chen, please stop acting. Pengcheng Capital's report for the first half of the year is not good, and you are not less angry with shareholders, right?" He Hongtu said with a chuckle.

Most of Pengcheng Capital's shares are in the hands of the Chen family.

However, there are still about 40% of the shares held by other shareholders.

Therefore, Pengcheng Capital's financial statements are not good-looking, and Chen Lipeng, as chairman, has to give an explanation to these shareholders.

For Pengcheng Capital, facing the current situation, there are two options.

The first option is to help Puxiang Records and Mailin Records reverse the trend of declining revenue.

In this way, you need to defeat Fang Xing head-on in order to take back the cake that was cut away.

The second option is to sell out the shares of Puxiang Records and Mailin Records, withdraw funds, and look for new projects or tracks.

If it is a general investment company, you can make the second option.

However, Puxiang Records and Mailin Records only experienced a decline in revenue, not losses, and they have not yet reached the point where they need to sell their shares.

Secondly, the Chen family is influential in the music circle, and the music track is the one where the Chen family is most confident in investing.

Therefore, the Chen family is unlikely to withdraw from this track, so they can only choose the first option.

It was impossible for Chen Lipeng to reveal the internal situation of the company, so he continued to remain calm and said: "Pengcheng Capital is in very good condition."

He didn't lie. Pengcheng Capital's operating conditions are indeed very good, but its revenue has declined and its earnings are less than before. It is far from losing money. They are two completely different concepts.

However, for capital, if you make less money, you will lose money.

Seeing that Chen Lipeng was still holding it, He Hongtu shook his head and said with a smile: "Since Mr. Chen insists on holding it like this, we can't discuss the matter of jointly dealing with Fang Xing and Songshi Records."

In fact, Chen Lipeng had already guessed his intention and said with a smile: "As long as the time is right, of course we can join forces."

He Hong looked at Chen Lipeng like an old fox and said, "It should have been like this a long time ago. Only allies who trust each other and are honest with each other can win."

Chen Lipeng went straight to the point: "How do you think Mr. He should join forces?"

"Actually, it's very simple. The main reason why Songshi Records and Guangguang Entertainment are so strong is actually Fang Xing..."

He Hongtu began to analyze: "First of all, the fluorescent girls promoted by Guangguang Entertainment. This group itself is really weak and cannot compare to my ANJI.

"However, just because Fang Xing produced a song "Chinese" for Fluorescent Group, its popularity surpassed that of ANJI for three consecutive months.

"Last week, Fang Xing sent another song "Persian Cat" to the Fluorophore.

“You don’t need me to say this song, right? You can hear it everywhere you walk on the street, in the shopping mall.

"Just yesterday, "Persian Cat" topped the hot song chart.

"If he continues like this, he will wake up the entire Chinese music scene.

"From now on, if he eats meat, we can only drink soup, and maybe we won't even be able to drink soup."

There is no need for He Hongtu to explain these things, Chen Lipeng also knows about them.

However, it is not as alarmist as He Hongtu said.

But this is indeed the case. The songs produced by Fang Xing have become hits every time.

Puxiang Records and Mailin Records have not released a number one song on the hot song chart for a whole year, and I have almost forgotten what it feels like.

Chen Lipeng still looked indifferent and asked: "What does Mr. He think should be done?"

He Hongtu said categorically: "He must be defeated. He cannot be allowed to continue to expand. He must be defeated head-on. We can't defeat him as a single company, so let's do it together."

"As long as Fang Xing and his company want to release a song, we will arrange for singers to release songs to attack him and suppress his momentum."

Chen Lipeng flicked the ashes from his cigarette and said, "This is not easy."
To be continued...