Chapter 257 "Singing Loudly" starts airing, and the love drama next door crushes the opening data

Time has entered November, and the launch times of "Singing Loudly" and "Flavor of Love 4" are getting closer and closer.

Wandou Video Platform has opened a special page for "The Taste of Love 4" and launched a reservation event.

Make a reservation for "The Flavor of Love 4" and purchase VIP membership before the show starts to get a half-price discount.

Since "Flavor of Love" has reached its fourth season, it has a certain number of fans of the show.

Coupled with Feng Heyu's fans, "Flavor of Love 4" has become very popular even before it starts airing.

In particular, fans of Feng Heyu began to organize collective orders for Wandou Video VIP.

In just five days, Wandou Video released the reservation results for "Smell of Love 4".

The number of reservations exceeds 10 million, and the number of VIP orders exceeds 100%.

Moreover, this is the result before the program is aired. It is foreseeable that the data will increase after the program is aired.

"Flavor of Love 4" shows a trend of becoming popular before it is aired, making Wandou Video make a lot of money even before it is aired.

The popularity will bring advertising benefits, and brand manufacturers are beginning to contact Wandou Video and purchase interstitial ads.

…

"Singing Loudly" is also very popular, but the VIP activities organized by Penguin Video are not as effective as the VIP activity data of Wandou Video.

Fang Xing was not surprised at all when this happened.

This is not the first time I have been involved in the entertainment industry. I am very familiar with this kind of activity of cutting leeks.

Before a program like this starts airing, it starts to harvest leeks through VIP activities. Basically, what is harvested is the fan economy.

What is the target group of "Flavor of Love 4"?

Fans of the series, CP fans, and fresh meat fans, these target groups do not need to watch the program, they will consume it directly.

On the contrary, who are the groups that pay attention to "Sing Out Loud"?

First of all, there are fans of Fang Xing. After all, he has released so many chart-topping songs, there are still some fans.

However, Fang Xing's fans are basically composed of music fans and casual fans.

As for fanatical fans like girlfriend fans, they basically don’t exist.

After Fang Xing announced his relationship, few fans jumped out to say that his house was ruined. They were all happy people taking advantage of it.

besides.

There are also fans of the two kings and queens, Tan Zhiguan and Zhang Huiying. The fans of these two are generally young and older, and most of them have already married and started a business.

This kind of fans who have already married and started a business have the spending power, but they will not spend blindly.

If you want these middle-aged fans to spend money, you can't just rely on the singer's name. Everything should be based on the work.

In other words, it is basically impossible to get these middle-aged fans to pay before they see the show.

After the show starts airing and the show is good, they will be happy to open a VIP.

therefore.

"Flavor of Love 4" became popular before it was broadcast, and the VIP activity data is dazzling.

Although "Singing Loudly" is also very popular, the VIP activity is only average.

Fans of "Love 4" began to appear on Weibo, and the data on the special event pages of the two programs were compared to prove that "Love 4" crushed "Singing Out Loud" in all aspects.

Judging only from the data of VIP reservation activities, "Flavor of Love 4" did win, and the data was crushed several times.

…

Soon, the time came to November 5th.

The day has finally arrived for the premiere of "Singing Out Loud" and "Flavor of Love 4".

Since "Singing Loudly" is a star program, Donghai Satellite TV is scheduled to broadcast it in prime time.

Therefore, the online broadcast platform Penguin Video of "Singing Loudly" can only be launched at 8 p.m.

"Flavor of Love 4" is different. Since it was withdrawn from Donghai Satellite TV and became an exclusive broadcast on Pea Video, the broadcast time is relatively free.

Last time due to the incident of "Wulin Gaiden", Pea Video's drama playback data in the first half of the year was crushed by Penguin Video.

This time, Wandou Video wants to regain its place in "Love 4".

Moreover, when Fanfan Entertainment signed the contract with Wandou Video, Fanfan Entertainment also wanted to compete with "Sing Out Loud" and promised to invest a large amount of publicity funds.

Even Feng Heyu has not joined the crew in the past month, but has been participating in various promotional activities just to build momentum for "Flavor of Love 4".

Therefore, Wandou Video also set the broadcast time of "Flavor of Love 4" at 8 pm, just to be positive.

…

By 7:30 pm.

Wandou Video first released the behind-the-scenes of Feng Heyu's program on the special page of "The Taste of Love 4".

The homepage also released a live broadcast of Feng Heyu accompanying the audience to watch the show.

Feng Heyu posted the live broadcast on Weibo, which immediately attracted countless fans.

On the special page of "The Flavor of Love 4", Feng Heyu's live broadcast appeared.

The live broadcast screen is in vertical screen, and it looks like it is live broadcast on a mobile phone.

Feng Heyu began to interact with fans and started chatting about "Flavor of Love 4" and some things that happened during the recording.

Although the show has not yet started, Feng Heyu's live broadcast has attracted a large number of fans to Pea Video.

By eight o'clock in the evening.

"Singing Loudly" and "The Taste of Love 4" were launched at the same time.

Donghai Satellite TV starts broadcasting "Singing Loudly".

Penguin Video and Wandou Video also broadcast two programs online respectively.

On Wandou Video, thanks to Feng Heyu's live broadcast, "The Taste of Love 4" was broadcast, and in just half an hour, the number of views exceeded 10 million.

On the other hand, the playback data of "Singing Loudly" is not that explosive.

Half an hour into its broadcast, the number of views has just reached 5 million, which is only half of that of "Flavor of Love 4".

Although there is a reason for satellite TV to broadcast simultaneously, the overlap between the audience of online platforms and the audience of satellite TV is not that high.

Moreover, most of today's online viewers will choose to watch programs on the website even if they are broadcast simultaneously on satellite TV.

Because the video website is playing, you can skip ads, post barrages for interaction, and even drag the progress bar to skip content you don't want to watch.

Therefore, it is difficult for viewers who are accustomed to watching programs on video websites to go back to watch satellite TV.

This also means that online broadcast data will not be greatly affected by TV stations.

Half an hour after the two programs started airing.

There are many fans posting on Weibo comparing the launch data of the two programs.

Various data posts, the data is made into charts to comprehensively compare the playback volume of the two programs.

Finally concluded:

[The playback data of "Love 4" is not much higher, it is only twice as high as "Singing Loudly".]

[Yin Zong is already tired of aesthetics, okay? Of course we are here to see He Yu sprinkle some sweets. 】

[It’s fine if my brother falls in love on the show, don’t pretend to be real.]

[The male guests this season are all so handsome. Especially the male guest No. 2, he has a model figure. I can just imagine his abdominal muscles through his clothes. ]

[Donghai Satellite TV is so blind that it gave the schedule of "Love 4" to "Let's Sing". Is it okay this time? "Love 4" only slightly beat "Sing" twice. 】

Fans of "Love 4" and Feng Heyu have already opened champagne at halftime.

…

Those doing data comparisons are basically fans of "Flavor of Love 4".

In "Singing Loudly", everyone is watching the program quietly.

The show begins.

In the first matching session, the program team started to make trouble.

Wu Junchen and Shen Xiyin, the "champion" pair, come on stage.

The keyword of one is "I am the champion" and the keyword of the other is "I am not the champion".

Then when they appeared on the scene, it turned out that both of them were the C-captains of the limited group of "Stars of Tomorrow".

However, Shen Xiyin was a serious champion, but Wu Junchen was unlucky and met the devil Fang Xing, and finally debuted in the runner-up position C.

One year apart.

Fang Xing and Wu Junchen met again on the show.
To be continued...