Chapter 288 Preliminary publicity, audience reaction

Ark Culture was founded not long ago and its scale is not yet large.

Although an operations department has been established, there are currently only five people in the entire department.

Therefore, Ark Culture’s capabilities in operation and promotion are still very weak.

This is why Fang Xing tried his best to secure promotion resources when negotiating an exclusive broadcast agreement with Penguin Video.

Although there are few employees in the operations department, promotion strategies are still very important, and they are done in a targeted manner.

Penguin Video has released special posters "This summer, let's find the truth together" on various channels.

"This summer, let's find the truth together" was a topic provided by Fang Xing and Li Xueying asked the Penguin Video Operations Department to do it.

In this special topic, the two main suspense dramas are "The Beginning" and "Pillow Crime".

In addition, there are also some suspense dramas that have been broadcast before, all of which are included in this topic.

Penguin Video has put a lot of effort into promoting this topic, and this suspense topic can be seen almost all over the Internet.

For Penguin Video, a promotion strategy is to promote two new dramas at the same time.

As long as one of them is popular, there will be no loss.

After this topic started to be promoted, various hot searches quickly appeared on Weibo and other online platforms.

Moreover, most of these hot-searched words are related to "Pillow".

Everyone in the industry can see that the capital behind this drama has become a hot topic.

Buying hot searches is also a promotion method, and as long as the hot search content is topical enough, this promotion method will often work wonders.

Moreover, the title of the play "Pillow Sin" itself carries a strong suggestion.

The word "pillow" can easily make people think of bed. After thinking about it, the audience will naturally think of a lot of restricted content.

Therefore, the title of the play "Pillow Crime" has a unique meaning from the title itself.

Fang Xing had to admit that when he saw the title of the show, he really wanted to see what the show was about.

Whether it's good or not is another matter. As long as the title of a drama can make the audience want to watch it, it has already succeeded.

besides.

Among the hot searches about "Pillow Crime", many are about the two male protagonists of this drama.

The two male protagonists of this drama are one is Feng Heyu, a popular fried chicken from Fanfan Entertainment, and the other is Xiao Lunsheng, a contracted actor from Red Film and Television.

Both of these two people are currently popular niche actors. If you want to bring these two people together according to the normal salary price, it is impossible without 40 million.

However, this "Pillow Crime" is invested by Red Film and Television, and using its own artists, the price is slightly lower.

Another Feng Heyu from Fanfan Entertainment also took a bit of a pay cut when he took on this drama.

Therefore, "Pillow Sin" relied on a total investment of 80 million to bring these two popular chickens together.

If we go by the market price, bringing the two of them together in a drama would basically require an investment of hundreds of millions.

Therefore, there is a hot search on Weibo discussing this topic.

[A-level investment, S-level cast, Feng Heyu, Xiao Lunsheng, a carnival for drama fans.]

Under this hot search, the fans are very crazy, and there are all kinds of weird fans.

[I have locked up this pair of CPs and have swallowed the key!]

[In a drama with two male protagonists, why do we need to add a female protagonist? Can Lin Yingxue leave? 】

On the promotional poster for "Pillow Sin", it is obvious that Feng Heyu and Xiao Lunsheng occupy the largest area of ​​the poster. The character played by Lin Yingxue is between them and occupies a very small area, making it look like a supporting role.

…

In a community on Fusheng Road, Donghai.

Lin Yingxue looked at the comments on the Internet on her mobile phone.

When she first started, she really wanted to be in "The Beginning", but the salary offered in "The Beginning" was too low.

In fact, she doesn't mind if it's a little lower, after all, she became famous through "Wulin Gaiden".

Even if it was to repay the favor, she still wanted to take on "The Beginning".

However, she has a management company, and the salary offered to her for "Pillow Crime" is almost four times that of "The Beginning".

Her agency definitely wanted to make money, so she finally accepted the role of "Pillow Crime".

In fact, when she saw the script of "Pillow Crime", she thought the drama was pretty good, at least the plot was remarkable.

Moreover, several dramas featuring two male protagonists have been very popular recently. Red Film followed the trend and made "Pillow Crime" into a two-male protagonist.

Invisibly, her role in the drama has become smaller.

Even the promotional posters were made into three versions.

Some fans of Feng Heyu and Xiao Lunsheng even began to attack her online.

Having been in the entertainment industry for so long, she has seen how powerful these fans are.

Especially fans of the popular Xiaoxianrou are quite scary.

She just wants this drama to be popular now, so that it will be smoother for her to take on roles in the future.

In addition to "Pillow Crime", she also pays close attention to "The Beginning".

Because the heroine of this drama was originally looking for her.

After her agency helped her take on "Pillow Crime," her schedule ran into trouble and she couldn't appear in "The Beginning."

Later, when the official announcement of the heroine selection for "The Beginning" was made, she was a little surprised.

Because the heroine turned out to be Fang Xing's girlfriend, the violinist who won the Paganini International Violin Competition.

During the filming of "The Beginning", many comments came out, saying that "The Beginning" was a bad movie and that it was a TV series that Fang Xing did to coax his girlfriend.

Many of her colleagues in her agency think so, and they often say to her: "Yingxue, it's a good thing you didn't take "The Beginning", otherwise you would have been cheated by this drama. This drama would definitely be so bad that it can't be saved."

Since she had collaborated in "Wulin Gaiden", Lin Yingxue was very grateful to Fang Xing, but in her heart she still hoped that "The Beginning" wouldn't be too bad.

But a drama like this, meant to coax your girlfriend, has a high chance of being a bad movie.

Now, "Pillow Crime" and "The Beginning" have become competitors that were aired at the same time.

Lin Yingxue is just an ordinary person, and he cannot be so generous as to wish his drama to lose.

In her heart, she hoped that "Pillow Crime" would win, but she also hoped that "The Beginning" wouldn't be too bad. It would be better if "Pillow Crime" was a big hit and "The Beginning" was a little worse.

In this way, she can feel more relaxed.

Under the impact of various propaganda.

The audience has also begun to pay attention to these two new dramas.

On Weibo and other online platforms, "Pillow Sin" is the most discussed topic.

After all, Feng Heyu and Xiao Lunsheng have enough fans of the popular fried chicken, and many of them are avid fans. There was a lot of discussion, and everyone expressed their expectations.

The early publicity for "The Beginning" was also very popular.

After all, Fang Xing is already at the forefront of the country in terms of fame and national status.

There are also fans of "Wulin Gaiden" here, so there are also many viewers paying attention to "The Beginning".

However, most fans of "Wulin Gaiden" are relatively sensible and will not be as crazy as those two top fans.

[Having watched "Wulin Gaiden", I definitely want to try "The Beginning". However, I have calmed down and will just throw it away if it doesn't look good.]

[For the sake of "Wulin Gaiden", if the first episode of "The Beginning" is played in ten minutes and it doesn't attract me, then I'm sorry.]

[I’m not too optimistic about this drama for coaxing my girlfriend, but I’ll still give it a try. I hope Fang Xing won’t destroy the audience base laid by “Wulin Gaiden”]

[Why are they all bad-mouthing? I think "The Beginning" is quite good. The supporting characters are all veteran actors, and the male and female protagonists are good-looking. Anyway, I'm looking forward to it and will wait until it starts broadcasting tomorrow. 】
Chapter completed!