If a manufacturer wants to enter the market in the Xiangjiang area, advertising on TV stations in the Xiangjiang area is the most direct and effective way.

Then there is the possibility of cooperation.

Of course, it's just a possibility.

Fang Xing handed over this investment promotion to the company's advertising investment department and asked them to specifically find manufacturers interested in entering the Xiangjiang market.

Ark Culture is in a stage of rapid development, and employees are very enthusiastic about their work.

Fang Xing also asked people he knew if there were any manufacturers who wanted to enter the Xiangjiang market.

Within three days, several manufacturers were indeed interested.

Fang Xing made another dinner appointment with Wang Yulin to discuss with these manufacturers.

The prices offered by these manufacturers who want to enter the Xiangjiang market are indeed very attractive.

If it is a small manufacturer, it is usually not interested in the Xiangjiang market.

However, it is different for brands that have grown in scale and want to go overseas.

Entering the Xiangjiang market is one step towards overseas expansion.

Therefore, for these brands, how much money they can make in the Xiangjiang market is not that important. What matters is market share and strategic layout.

Therefore, the prices offered by these brands are very refreshing.

After the three-party discussion, Wang Yulin was finally moved.

Before, he promised Fang Xing to give it a try, but he couldn't refuse due to human feelings.

It's different now, he really wants to promote this cooperation.

Because the price offered by the brand is higher than the unit price of Jade Channel’s own advertising revenue.

All three parties had the intention to cooperate. Fang Xing asked someone to come up with a cooperation plan as soon as possible, and Wang Yulin took it back and discussed it with the top management of Jade Platform.

Three days later.

The cooperation was reached, and Fang Xing arranged for the crew to shoot commercials.

After a series of operations.

This time "The Beginning" appeared on Jade Stage, Ark Culture made another huge profit, earning 10.5 million yuan.

at the same time.

Penguin Video’s CPM advertising share and VIP membership share are also being paid back one after another.

Lu Xiang'er received another share of more than 20 million yuan, which solved the capital chain problem of Dachuan Audio.

Although Dachuan Audio still has some liabilities, if the capital chain can be maintained, it will be enough to revitalize the company.

…

After the new factory building of Dachuan Audio was built, the new production line began to be put into use.

Lu Jianchuan spent more than a month in the factory, upgrading the quality of the original headphone brand "Chuanliu" and trying to enter the mid-range market.

However, just because a product is produced, does not mean it will be sold.

Therefore, the Lu family still has a long way to go. Solving the capital chain is only the first step. The next step is to run the company well.

…

Recently.

Lu Xiang'er wears headphones and listens to music every day, and from time to time she asks Fang Xing about things in the entertainment industry.

"Now, which celebrity endorsement is more cost-effective? The price is not too high, and the advertising effect is relatively good."

Fang Xing shook his head and smiled: "You really think that the price is not high and the effect is good. Don't tell me, this is what manufacturers think when they advertise."

Lu Xiang'er frowned and said, "What can we do? The company's capital chain is still very tight and it can't afford big celebrities to endorse it."

Fang Xing took out his mobile phone and looked through it. He found a list of endorsement prices for celebrities in the industry, sent it and said, "See for yourself. This is the endorsement price. If you talk seriously, you can probably get a 20 to 10% discount. If you want it even cheaper,

Unless you rely on connections.”

Lu Xiang'er opened the picture and took a look. The ones at the top were the top domestic ones, and their prices were generally between 20 million and 30 million per year.

Among them, Fang Xing is in the 30 million bracket, and he has a price but no market.

Because Fang Xing is very restrained in accepting endorsements, the number of endorsements he accepts each year is not large.

"This is too expensive. Most of the money earned from "The Beginning" can be spent by hiring a top endorser." Lu Xiang'er frowned when she saw these prices.

As she spoke, she scrolled down to see if there was anything cheaper: "Is there anything that costs one or two million?"

One to two million endorsements, of course, there are also celebrities.

However, these celebrities are not very famous.

"Who is this person? Why do you want 3 million? I have never heard of his name." Lu Xiang'er looked at a photo of a celebrity and frowned.

Fang Xing leaned over to take a look and said, "This... seems to be from some talent show this year."

Lu Xiang'er immediately shook his head: "No, no, I've never heard of his name, so this won't work."

Fang Xing asked curiously: "What are you going to find a celebrity to endorse?"

Lu Xiang'er took off a pair of headphones from her ears, put them into Fang Xing's ears, and said, "The 'Chuanliu' 2.0 produced by my dad's company is ready to enter the mid-range market."

"Mid-range market? How do you plan to price it?" Fang Xing asked while listening to the music on his headphones.

"Not completely sure yet, probably between 200 and 300." Lu Xiang'er replied.

Headphones costing more than 200 yuan are no longer cheap.

Because in the market for wired headphones, you can buy a pair for just one dollar. Of course, don’t talk about the sound quality of these headphones, let alone after-sales service. If they break, just throw them away.

Fang Xing listened carefully for a while, nodded and said, "The sound quality is pretty good. Can mass production also achieve this sound quality?"

Lu Xiang'er frowned and said, "Um... I'm not sure either. My dad gave me this pair and asked me to try it out. I also think the sound quality is pretty good. I'll ask my dad when I get back."

Fang Xing commented: "If 200 yuan can guarantee this sound quality, the quality is actually pretty good. There should be market potential. As for endorsements...

"Why can't you think about it?"

"What's wrong with me?" Lu Xiang'er looked confused.

"You can feed yourself a bag of salt." Fang Xing grinned.

"Huh?" Lu Xiang'er was stunned.
Chapter completed!