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Chapter 296 Brand Theme Song Press Conference(1/2)

"Click!"

Zhang Yigao shouted, then walked up quickly and told Lu Xiang'er: "This scene is about the heroine encountering setbacks and losing confidence in playing the violin. You have to show a little irritability and a little unwillingness. You understand.

? That feeling."

Lu Xiang'er's expression was serious because this was not the first time she was told to stop.

Zhang Yigao continued to arouse Lu Xiang'er's emotions: "Look back, did you encounter any major setbacks when you were learning the violin? Think back to your mood at that time."

Lu Xiang'er was a little confused and muttered: "It seems...not very..."

In her second year of college, with the help of "Skylark", she won the gold medal in the Paganini International Violin Competition.

She also became the youngest Chinese violinist to win the Paganini Competition.

It can be said that she has never encountered any major setbacks on the violin path.

In the "My Dream" MV script, it is written that after the heroine becomes an adult, she leaves her grandfather and goes to study in another city.

However, when pursuing the violin level, I encountered a bottleneck and received doubts and cold looks.

She was discouraged, frustrated, and troubled, but she never gave up.

She studied piano while working, until she finally blossomed.

The stories of Lu Xiang'er and the MV heroine are indeed somewhat similar, but they are not exactly the same.

The MV script needs to have ups and downs in the story, and needs to be strong before suppressing. Only when the heroine encounters setbacks, persists in moving forward in difficult situations, and finally wins honors, will the light be more dazzling.

But a story is a story, and reality does not follow a script.

Fang Xing watched from the side and really felt that Lu Xiang'er's performance in this part was not very good.

In fact, non-professional actors may not necessarily be able to portray frustration and frustration.

Zhang Yigao took a deep breath and did not dare to really curse. Instead, he asked: "How about we make the filming simpler and then use editing techniques to tell the audience that the heroine has encountered setbacks."

After all, it is a MV, and the requirements for acting are not that high. Fans mainly listen to the music, and the plot of the MV is enough as long as it can connect the stories clearly.

Lu Xiang'er frowned, not wanting to be so perfunctory, and argued: "I want to act well, let me try again."

At this moment.

Fang Xing stepped forward and reminded: "Just think back to how you felt when you learned that your family was in a bad situation half a year ago. Capture that feeling and act it out again. This is a very common performance method in performances, that is, emotional substitution.

.”

Lu Xiang'er got the hint and nodded seriously: "Okay, I'll give it a try."

Fang Xing stood in front of the violin's music stand and began to demonstrate in person: "You will be playing here later, and you will become more and more irritable as you play. Finally, you will grab the music score and throw it upward."

"Okay." Lu Xiang'er nodded seriously.

Fang Xing turned to Zhang Yigao and said, "Take another shot."

"OK."

Zhang Yigao began to arrange for the cameraman to prepare, and then said: "You will brew your emotions later. Once you are brewing, turn around and start acting directly. The camera will follow you all the time."

Lu Xiang'er nodded vigorously, then turned around, lowered his head and began to process his emotions, recalling the heavy pressure he felt when his family encountered difficulties in the past six months.

She has a somewhat emotional personality, and the more she thinks about it, the sadder she becomes, and her nose even feels a little sore.

After sobbing twice, he turned around, picked up the violin and started playing.

Zhang Yigao gestured to the cameraman to start shooting.

While Lu Xiang'er was playing the piano, her expression kept changing, and she felt like she wanted to cry but couldn't.

Zhang Yigao felt that this part of the emotion was in place and the shots were enough. He began to remind: "Irritated, irritable..."

Lu Xiang'er began to speed up the movements of playing the violin, getting more and more impatient. Finally, he put down the bow, grabbed the music sheet in front of him and threw it away.

"Click!"

Zhang Yigao shouted, applauded and praised: "Very good, this one passed, very good."

Lu Xiang'er pursed her lips and bowed in thanks: "Thank you..."



The MV shooting took a week to complete, and the post-production process was also accelerated.

After watching the director's cut, Fang Xing was very satisfied with the shooting effect.

The recording of the official version of "My Dream" also went smoothly.

This song is sung by Li Caiwei. After all, she is a professional singer, and she also sang the demo. It can be said that she basically sang it over once in the recording studio.

In the end, the official version of the MV took one week to produce. Including the shooting time, the production of this MV took two weeks to complete.

at this time.

"The Beginning" has also officially started broadcasting on Xiangjiang Jade Channel.

Fang Xing greeted Wang Yulin in advance and purchased the 30 seconds of advertising time at the beginning and end of "The Beginning".

Dachuan Audio is also carrying out brand promotion at the same time.

After the filming of the "My Dream" MV was completed, the "Chuanliu" brand launch conference was immediately arranged.

Since this "My Dream" MV is very well-produced, it would be a bit overkill if it were only used as an advertising song for Sichuan 2.0 headphones.

Therefore, Lu Jianchuan came up with the follow-up operation plan in advance and used "Mine" as the theme song of the "Chuanliu" brand.

In the future, the brand "Chuanliu" will launch other series of products.

For the release of the "Chuanliu" brand and "My Dream" this time, Dachuan Audio and Ark Culture held a press conference together and sent invitations to major media.

If Dachuan Audio only held a press conference, it would be difficult to attract the attention of entertainment reporters.

After all, Dachuan Audio was a company on the verge of bankruptcy not long ago, and there was no gossip worthy of attention.

The brand "Chuanliu" also has little influence.

However, this time, Dachuan Audio and Ark Culture held a press conference together, releasing not only the brand "Chuanliu", but also a brand theme song "My Dream".

This song was produced by Fang Xing, sung by Li Caiwei, and played by Lu Xiang'er as the heroine of the MV.

In order to film "The Beginning", Fang Xing has not released a new song for almost half a year, and now he is going to release a brand theme song.

The leader of the music charts is about to release a new song, and the music world is shaking in response. Can entertainment reporters let this press conference go?

So, nine o'clock in the morning.

Outside the conference hall of Donghai World Trade Plaza, reporters from major media were gathered.

Not only entertainment reporters, but also many financial news reporters also gathered here.

Originally, Dachuan Audio did not have the ability to attract so many reporters.

However, the cooperation between Ark Culture and Dachuan Audio has released signals that any reporter with a keen sense of smell can predict that there is big news here.

At half past nine, the conference hall opened, and the organizer invited reporters to enter the hall and arrange seats.

However, because there were so many reporters, the original seats were full, and a lot of plastic stools were added to the aisle, but it was still not enough.

The reporter who came in last had to stand in the last row.

At ten o'clock in the morning.

The teams from Ark Culture and Dachuan Audio entered the venue one after another and sat in the first row.

Lu Jianchuan came on stage in person, opened the main screen in the hall, started playing the PPT, and introduced the main content of today's press conference:

“Welcome all journalists and friends to the press conference, and thank you all for coming.

“Today’s press conference will first release Dachuan Audio’s ‘Chuanliu’ series 2.0 headphones.

"There is also the theme song "My Dream" of the Chuanliu brand. This theme song will also be premiered at today's press conference.

“Next, let’s take a look at the features of Sichuan 2.0 headphones.

"Chuanliu 2.0 headphones adopt a high-precision magnetic circuit design to enhance the driving force of the headphones and achieve more textured bass playback..."

Lu Jianchuan first introduced the new products at the beginning of the press conference.

When it comes to product introduction, entertainment reporters don’t have much interest.

Only financial news reporters are somewhat interested in this part of the content.

After all, if the brand "Chuanliu" were not tied to Ark Culture today, not many people would have heard of it.

Lu Jianchuan also knew that so many entertainment reporters coming today were definitely not coming for him, but for the theme song to be released later.

He didn't mind this situation.

In fact, the function of the press conference is to let the outside world know that Dachuan Audio has released a new product.

As long as these entertainment reporters use the "Chuanliu" brand when writing press releases, even just one sentence is enough.

Brand effect requires visibility.

As long as the public has heard the name of the brand, the brand will become famous.
To be continued...
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