Chapter 297: The Reporter Questions Digital Evaluation(2/2)
After "My Dream" hit the internet, Li Caiwei also topped the music charts again after "Drawing Heart".
After being dormant for half a year, Songshi Records once again appeared at the top of the music chart, announcing to the music world that Songshi's time to dominate the charts has come.
…
After the release of "My Dream", "The Beginning" was also officially launched on Jade Platform.
On the night of the broadcast, many viewers tried their best to watch Xiangjiang Jade Channel to see what the effect of "The Beginning" would be like after it was aired on the star.
Boom!
After the bus explosion in the opening credits of "The Beginning", the commercial break immediately follows.
Then the song "My Dream" sounded: "Let the light refract the tear-stained pupils..."
After the 15-second commercial MV ended, Lu Xiang'er pressed the earphones on her ears with her hands and read out the advertising slogan: "Stream 2.0 earphones, enjoy the sound quality."
Many mainland viewers originally came to watch the fun, but when they saw this advertisement, they were inexplicably moved.
Audiences who have watched "The Beginning" and know something about Lu Xiang'er know that this heroine is the winner of the Paganini International Violin Competition.
How can the sound quality of headphones endorsed by a violinist be so bad?
Moreover, the audience has just finished watching "The Beginning".
This drama became popular all over the world, and it was a hit on social media during its hit period.
Now, viewers can see advertisements for Chuanliu 2.0 headphones when they check their WeChat Moments.
Many viewers couldn't resist being attracted to it.
Many netizens also asked about Sichuan 2.0 headphones on Weibo:
[How is the quality of this headset? Why can’t I find a review? 】
[I was also fooled. The violin logo on the earphones is really exquisite, and the appearance is quite good. Unfortunately, it is a wired earphone, and there are relatively few opportunities to use wired earphones nowadays. 】
There are also netizens @ various digital bloggers and UP owners who request to review the Sichuan 2.0 headphones.
The price of Chuanliu 2.0 headphones on the online shopping platform is 299 yuan. They are mid-range headphones and the price is not very high.
There are also discounts when doing activities.
Coupled with the popularity of "My Dream" and "The Beginning", Chuanliu 2.0 became known to many audiences overnight, but it is hard to say whether the sound quality is good or not.
At present, the audience only knows that there is such a headset and that it is endorsed by a violinist, and they are curious whether this headset really has excellent sound quality.
After all, a violinist's endorsement is much more credible than a singer's endorsement, and his level immediately rises.
…
Dachuan Audio’s promotion department was not idle either. As soon as the product was released, it sent the headphones to digital bloggers and UP owners on major platforms for evaluation.
However, in the digital sector, the evaluation industry is in deep water.
It does not mean that if the manufacturer sends the product to the digital UP owner, there will be an evaluation.
Especially those digital UP owners with millions of fans. If you want them to review a product, you have to pay them.
Moreover, if you pay, you can ignore some shortcomings. After all, no product is perfect. The evaluation results are very subjective, and the degree of subjectivity is often linked to money.
Of course, UP in the digital section will also find a balance between just money and real evaluation.
The best effect is that the money is just right, but netizens cannot see that the money is right.
Luo Mingzhe is a UP owner of the digital section of Bihuhe Xiaopo Station. His ID is "Digital Elf Evaluation" and he has 1.5 million fans on the entire network. He is considered a very successful UP owner in the digital section.
The reason why he is successful is because the evaluations he makes seem to be very fair, at least the netizens cannot see any obvious money-making behavior.
After the Chuanliu brand press conference, Luo Mingzhe started recording the evaluation video as soon as he left the press conference.
It was recorded on the first day, edited on the second day, and uploaded to the online platform on the third day.
Since many netizens are paying attention to the evaluation of Sichuan 2.0 headphones, Luo Mingzhe’s evaluation video quickly hit the homepage as soon as it was released.
Netizens clicked on the evaluation video. Luo Mingzhe was holding many boxes in his hands and began to preface:
“Today, we are going to review headphones.
"That's right, we want to catch up with a certain top singer's traffic. "My Dream" is really good. Friends who haven't heard it can give it a listen.
"I won't play this song here. I really can't afford to play a song with a nine-digit copyright.
"I made a joke, now let's get back to the topic.
“The protagonist of this review is the Sawaliu 2.0 wired headphones in my hand.
"Of course, for comparison, I found five additional wired headphones of the same price range, and I collected six models for evaluation.
"First of all, the headphones I have were sent to me by the promotion department of Dachuan Audio.
"There must be friends who want to ask, Mingzhe, are you just out of money? Then can this evaluation be fair?
"Hey! I also wanted to make some money, but Dachuan Audio just sent me a pair of headphones without putting any money inside.
“Let me tell you secretly, Dachuan Audio Company is so poor that they didn’t even pay for the theme song, so they can only try their luck by sending headphones one by one.
"Some friends must be asking again, this pair of headphones is a sample sent by the manufacturer, is it the same quality as the mass-produced ones?
"You are right, I also have this suspicion, so..."
After he finished speaking, he grabbed two earphone boxes from the table next to him: "So, I went to Dongmoubao and placed an order for two pairs of earphones. They arrived in the same city on the same day. Now you have nothing to say, right?"
Chapter completed!